How to Select a Marketing Company for Marketing Your Business

Finding the right online marketing agency can be a bit of a process, but its not difficult once you get started. Fortunately as the need for branding agencies grows, there are more marketing companies to choose from and they can all serve you well, if you know how to hire the right one. How can you find the marketing company in Austin who will be the best for your business?

1) Understand what you need – What are the problems that you need the marketing company in Austin to solve for you? Research the market and have a good idea of what kind of branding you are looking for before going to talk with someone. This will give an idea of the right questions to ask and the answers that you are looking for. This doesn’t mean that you should then be able to do the marketing yourself, it just puts you and your online marketer on a similar footing. You will have an idea of what you are looking for, what questions to ask and how to answer the questions the marketing agencies will ask in return.

2) Know your market and your clientele – This essentially means that you should know who your niche market is. That is, the kind of clientele that you currently appeal to and those you are hoping to appeal to. If you are not one hundred percent certain, the online marketing agency in Austin can help you hone it as needed. You will have a clearer idea after talking to a marketer, but remember, you are aiming your marketing somewhere specific and asking the agency for help to build a brand. When you want to find a marketing agency that will help you with a branding strategy, you are asking that agency to help you tell a story that your target market will enjoy.

3) Find an agency that matches your values – One of the things you are looking for when you are shopping for an online marketing agency in Austin, or your local area is that it matches your values. You are going to be working with the agency you choose for a long time, hopefully, and its a good idea to find an agency that will help you find your brand, and appeal to your clients, and not just use any tactics that may work in the short term, but drive customers away in the long run. This is why it is good to have a solid concept of who you are before you select a marketing company.

4) Ask others for advice – Once you have narrowed down the prospects, check their website and read their blogs to get to know them better. Ask other companies who have used this marketing company and you will have a good picture of how they work.

5) Look local – The agency is an online agency, and is producing an online product, but it is still a good idea to hire an agency familiar with the area where you, your business, and your clientele are. A marketing company in Austin can help because they are familiar with people and sensibilities of the people in Austin. A company that is local is easier to find information about and it can also cost less and be easier to deal with a local company, if possible. Plus, you are supporting the local economy and keeping money in the region.

6) Hire someone you feel comfortable with – Ask a lot of questions and talk as much as you can to the online marketing company in Austin, or your local area, that you choose to hire. There are questions to ask the company you consider, such as what kinds of tools they will be using, and how they are going to boost your online presence. If you are not comfortable asking questions then they won’t be the right agency for you.

7) Do they know their stuff? – Your search for the right online marketing agency should have given you a good deal of knowledge on what they should know. It will be easier now to find a reputable agency that keeps up with the trends and changes and knows how to help their clients with the big issues, as well as the little ones.

Important Digital Marketing Interview Questions to Test Candidates

Digital marketing is very different from traditional marketing and requires different skill sets. When hiring for digital marketing positions, you want candidates that are technologically savvy. You also want people that are capable of planning and carrying out marketing campaigns. Since digital marketing is an evolving field, the ability to learn new technologies is also important.

Here are some important digital marketing interview questions for testing candidates:

1. What do you know about Digital Marketing?

You want to know if they understand the basics of digital marketing. Can they tell you why digital marketing is more effective than offline marketing, and what the difference is between the two? Do they know how to reach out to current and potential clients online? Do they know how to keep their audience engaged? Do they know about social media marketing and email marketing? What do they know about inbound and outbound marketing? Do they know how to carry out market research and use multiple marketing channels?

2. Tell me about some of the benefits of Digital Marketing.

You want potential candidates to explain to you how digital marketing has changed the scope of advertising. Where once marketing was a one-sided affair in which consumers had little say in the campaigns you put out, it is almost mandatory now to gauge what the consumers think and how they behave and to incorporate that information in an upcoming campaign for better results. With digital marketing, you can reach out quickly to a diverse, worldwide audience and generate more leads. If you make errors in your marketing campaign, you can correct them at once. You can measure how well your campaign is working and people’s reactions to it.

3. Do you have a website?

Some recruiters think it is essential for a candidate seeking a career in digital marketing to have a personal website, but not having one doesn’t necessarily detract from their hiring potential. Some people may have privacy concerns or may not feel the need to have their website. What matters is do they know what is involved with building and running a site? Do they know how to register a domain and get web hosting? Do they know about content management, content creation, and SEO?

If they are well-informed and experienced in these aspects, they will be able to do the work you’re hiring them for.

4. Can you suggest ways to increase traffic to a website?

You want to know if the candidate understands that building a good website is only one step in digital marketing. The site must also attract a targeted audience for your marketing plan to work. There are several ways to do this. Make the website easy to use and navigate, and provide clear and easy to access information. Update the website content regularly and include the right SEO keywords and terms to get noticed by search engines.

Have a prominently displayed email sign-up and offer free gifts to encourage people to sign up for your newsletter. Compile and send the newsletter on a regular basis. Interact with a potential audience on social media and direct them to the website.

5. What do you know about SEO?

Search engine optimization is such an important aspect of digital marketing that being uninformed on this aspect is just not going to cut it for potential marketing candidates. They must know how to research for specific words and phrases that people use to search for things and how to use that research to produced optimized content that will make your website rank higher in search engine results and bring you the desired traffic. If SEO didn’t give your website visibility and traffic, the website wouldn’t be of much use for your business.

6. What are the limitations of digital marketing?

Along with knowing the benefits of digital marketing, candidates should also be aware of its limitations. While digital marketing is inexpensive and offers access to more people, it also makes it difficult for anyone to stand out in the crowd of marketers. The audience has limited time and a limited attention span, and you must constantly be on your toes to keep them engaged. If you slack or are not up to par, they will move on to someone they find more engaging.

It can get overwhelming to process the huge amounts of available information and data, and to decide which tools and platforms will bring the most benefits. If you aren’t careful, you can end up wasting time rather than utilizing it.

Top Three Marketing Job Interview Questions You Should Ask All Candidates

Given marketing’s broad scope, it can be difficult to assess potential marketing candidates according to a set criterion. Along with knowing marketing terminology and how different marketing strategies work, they need to be able to discern which strategies work in which situations, and how to improvise when needed.

They must also possess a strong mindset that can handle rejections and persist despite setbacks, and have the persuasive ability to convince people with their marketing ideas.

Here are three marketing job interview questions that can help you determine if the candidates you are interviewing have the potential to do well in your company:

1. What Attracted You to the Marketing Field?

The purpose of this fundamental question is to put the candidate at ease and, from their reply, give you an insight into their personality, their goals, and their knowledge of the marketing field. You want to know what their primary motivation was in choosing this career field. Their response will tell you whether they have or haven’t carefully researched the industry and considered their career prospects.

Are they aware of what the day to day tasks they must undertake and the responsibilities they must assume to work as a marketing professional? Do they understand that marketing often entails working well with diverse people and that it is therefore very important to have above average people skills in this field?

If they use the job description to convince you that they are the right person for the job, all the better. That shows they are interested in learning about the work and doing the job. You want people with a good work ethic and who are capable of analytical thinking and strategic planning. If they can’t do that with their career, they may not be well-equipped to deal with industry demands.

2. What Made You Apply at Our Company?

For this question, you can expect to get very different answers from entry-level candidates as compared to experienced candidates. At the entry level, many candidates will be more concerned about getting a job, any job, rather than the right kind of job to fit their skills. They want to get a toehold in the marketing industry first. There is nothing wrong with that. We all must start somewhere, and we learn as we progress. If they answer honestly that they are applying for the job to learn and gain experience and do as well as possible and if they have good academic or work experience credentials, you will probably benefit from hiring them.

Experienced candidates may be looking for a change from their current job, for better work prospects, for a better salary, or a better location. There are many reasons why people decide to switch jobs. Unlike beginners, however, experienced marketing professionals are more likely to place importance on aspects like if the job will mean career advancement for them, if there will be an excellent work-life balance, if they will have the opportunity to work on challenging and interesting projects, or if the company has a high reputation and well-known people already working for it. They will have researched your company to know that you can offer what they are looking for.

In the cases of both beginner and experienced marketing professionals, the main purpose of asking about their reasons for applying at your company is to find out if they have done an adequate amount of research. Do they know what your products or services are? Have they have read your company blog and articles to understand what the company is all about and how it is currently doing? If they don’t know these very basic details, it probably indicates a lack of initiative in beginners and a careless attitude in more experienced candidates.

3. What Motivates You and What Are Your Long-Term Goals?

This is one of the more innocuous-sounding marketing job interview questions. Its purpose is to gauge if a beginner candidate means to have a long career in marketing and if an experienced candidate still has the fire to thrive in this field. You want to know what they value in a job, if they enjoy working in a team environment, if they are competitive, if they can accept feedback from co-workers and managers, if they can plan long-term and follow through, and if they have the get-things-done mindset.

Bear in mind that the candidates will have different answers for these questions and that is how it should be. You want original, quick-thinking people.

Five Toughest Marketing Job Interview Questions

Marketing as a concept is shapeless and the definition of marketing is so broad that everything that goes within the company comes under the marketing fabric.

To make things easy for you, we have compiled a list of seven toughest marketing job interview questions that you should ask every potential candidate.

1. What Kind of Marketing Is Needed to Build My Company’s Image?

The right answer is Institutional marketing. Besides giving the correct answer, the candidate should be able to explain institutional marketing in detail. The answer should contain the following information.

Institutional Marketing refers to the creative use of the company’s assets to create awareness, energy, and enthusiasm around the organization. Also known as image marketing, such kind of marketing does not attract leads but works to improve the image of your company.

2. What Is Your Marketing Background?

It is one of the toughest marketing job interview questions that would put many candidates in a fix. Many people like to be involved in marketing, and several candidates would not hesitate to fabricate marketing experiences. Remember, there are no recognized certifications or licenses for marketers, and all you need is a visiting card to call yourself a marketing consultant.

There are many job profiles that have a positive effect on marketing results, but they cannot be actually called marketers. Some of them are writers, public relations people, production people like graphic artists, video, and TV production artists, computer artists and many more.

Some of the people mentioned above may have some marketing knowledge, but their digital marketing skills are limited. These people may explain the marketing concept comfortably but are less likely to know several marketing channels, skills, and judgment required to create effective marketing strategies.

Such people know the methods of communicating with customers but may not have the skills and knowledge to deliver a persuasive marketing message to prospective customers. You need to look for candidates who have in-depth marketing experience. It’s good that candidate has required qualification, but that does not cover for the lack of real marketing experience.

3. What Is Your Biggest Marketing Failure?

It is quite common that many candidates would not be willing to speak about failures. Almost all marketers might have faced failures at some point in their career, and there is nothing wrong to accept it. Only with acceptance and realization, you can ensure you do not repeat the same mistakes.

The candidate should be able to explain the reasons for failures and the steps he/she took in later stages to make things right. No two marketing campaigns are the same as the market conditions change rapidly. Hence, it would be unwise as an interviewer to compare two failures and judge the candidates on its basis.

The purpose of asking this question is to know how the candidates look at his/her failures and learn from it. So you should not get judgmental when candidates are telling about their marketing campaigns that failed to achieve goals.

4. What Part of Marketing Program will Help Me Win over My Competitors?

Today’s customer is more informed and many times sales focused marketing does not work. You need to embrace education based marketing where the campaigns are designed specifically to educate customers about the advantages of your products.

When the customer learns about competitive advantages of your products or services, they know why they should choose your company over someone else’s. One of the benefits of education based marketing is the customer makes an informed decision which he/she might not regret, and it will lead to referrals, customer loyalty, builds your authority and helps you win over competitors.

5. How do You Measure Marketing Campaign’s Performance?

There are different ways to measure a marketing campaign’s performance. Some of the KPIs that are used to measure performance are lead generation, brand awareness, engagement, thought leadership, customer acquisition, customer retention, website traffic, sales, repeat clients, and lead management.

This list of toughest marketing job interview questions can uncover a host of problems in the candidate you are interviewing and take you closer to selecting right marketing talent. Do you’ve any questions? Please feel free to comment.

Top Three Frequently Asked Marketing Interview Questions and Answers

No matter which marketing position you are interviewing for, there are some questions that are standard in marketing job interviews. Here are the top 10 frequently asked marketing interview questions and answers that should be part of all marketing position interviews.

1. What Are the Seven Important P’s of the Marketing Mix?

It is one of the fundamental questions in marketing interviews. The right answer is the 7P formula includes product, promotion, price, packaging, place, positioning, and people. Since the products, people, and market change rapidly, marketers need to revisit the 7P formula every time he/she develops a marketing strategy. This is necessary to ensure the marketing campaign is on the right track and can achieve maximum results in current market conditions.

2. What Are the Essential Elements of a Marketing Campaign?

Success in marketing campaigns is not achieved accidentally; it needs time, attention and most importantly planning. The five key components of a marketing campaign are:

The audience – Before deciding any marketing strategy for the campaign; the marketer needs to first decide whom he/she is marketing to. This is important to ensure everything is geared towards target customer.

The content – Once marketers have identified the ideal customer, they can start creating content for their target audience like written content (blogs posts, press releases report, or social media post), images (an Infographic or meme), or a video.

The Offer – The content may not promote the business but an offer will. The offer might not be a hard sell but something free to capture customer data like demographics or email addresses.

The promotion and distribution – After marketer has provided content and the offer, it’s time for promotion and distribution. In simple words, it is offering more relevant and valuable information to target customers. People who need the product will consume information and try to connect to business

Follow-up – After marketers have provided content and offer to the customer, they have to use the email address provided by the customer to nurture the leads. They have to continue providing valuable information to the prospective customer that will help in increasing credibility and building trust.

The candidate should be able to explain each element of a marketing campaign in detail and also share different ideas and ways to nurture leads.

3. How Do You Measure the Impact of a Marketing Campaign?

There is no doubt marketing is one of the biggest expenditures for any organization, and the candidate should know the critical KPIs to track the impact of the marketing campaign. Hence this is one of the frequently asked marketing interview questions and answers. Here are six key metrics that a marketer needs to consider.

Traffic Generation – The number of visits to your website would give you a bird’s-eye view of how well the campaign has worked to drive traffic to the company’s website.

New Visitors – There are several analytical tools that will help find a number of new visitors and repeat visitors. If the campaign is not attracting new visitors, the marketer needs to make some adjustments to the strategy. If the new visitors are leaving without any interactions, the marketer needs to review target customer target profiling and make an adjustment to outreach strategies.

Repeat Visitors – If users browse through your website but do not return, the marketer has to make adjustments to keywords used, website design, and relevance.

Traffic Sources – The marketer needs to find out where the traffic is originating from. The information can be used to determine which marketing channels are not effective.

Click-Thru Rate – If the marketer has used display advertising, the click-through rate is an important metric to measure the impact of the campaign.

Conversion Rate – This is one of the important metrics that might not be necessarily a sale. Increase in the interaction between customer and business can be considered a successful conversion.

The marketing interview questions and answers above have a common theme and will help you know how much the candidates know about the marketing basics and core processes involved in their job.

Do you know any other frequently asked marketing interview question? Please feel free to comment.

Important Marketing Interview Questions and Answers

Marketing roles are harder to fill as finding the right marketing talent is not easy. To make it easier for you, we have created a list of important marketing interview questions and answers that would help you select the right marketing talent.

What is Important to Achieve Marketing Success?

The candidate should be able to draw up a rough marketing strategy for your product or service. No matter what the strategy is all about, the main focus of the marketing strategy should be customer satisfaction.

The candidate should be able to incorporate the company’s brand in all marketing activities. Also, the marketing strategy drawn by the candidate should take into consideration the circumstances it faces.

Which Marketing Channels Are Popular?

It is no secret, getting highest ROI is one of the objectives of every marketing strategy. There is no correct answer for this question as every year the marketing landscape keeps changing. The candidate should have knowledge about the market shift and ongoing trends in marketing.

A website is the most effective channel followed by email, social media, organic search, paid search, and a few others. The candidate should have the capability to use all marketing channels to connect with the audience.

Is Social Media Marketing and Digital Marketing Different?

It is one of the important marketing interview questions and answers that test the candidate’s ability to differentiate and understand different marketing channels. The right answer is digital marketing includes the use of all digital channels to promote products and services.

Social media marketing focuses on using social media platforms like Facebook, Twitter, Instagram, to promote products and services. Social media marketing is part of digital marketing.

What Are the Different Approaches to Marketing?

Marketing approaches can be classified into three categories – Relationship marketing, business marketing, and social marketing.

  • Relationship marketing focuses on customer satisfaction and building relationships with customers.
  • Business marketing focuses on industrial goods and not on consumer products.
  • Social marketing focuses on using a social media platform to promote products and services

Besides explaining different approaches, the candidate should be able to develop marketing strategies for the given approaches.

Which Analytics Platforms Are Known to You?

If you are looking for a person to help your marketing team with reports and insights, you need to look for someone who has knowledge of generating reports like website traffic, lead conversion, email success, paid search statistics, and social conversions.

Google Analytics, Kissmetrics, Mixpanel, Heap Analytics, Google Search Console, Oribi are some of the marketing analytics tools used today.

What Kind of Lead-Campaign Gets You Excited?

Every marketing campaign does not generate the same types of leads. The answer to this question would help you understand how the candidate thinks about user journeys and what kind of user journey he/she can plan for your company’s products or services.

The ideal answer to this question is awareness of the candidate and the brainstorming capabilities of the candidate that would play an important role in his/her success on the job.

Can We Explore All the Inbound Marketing Channels?

The answer is you cannot use everything for inbound marketing. You need to select content that is important for your prospects. You can conduct interviews or run surveys to find out which social media platforms your prospects use and what type of content they prefer.

You can use these marketing interviews questions and answers as a reference to create your own set of questions that are relevant to your hiring and industry needs. We hope the interview questions above help you uncover marketing talent and creative thought process of the candidate you are interviewing.

Do you feel we have missed an important question that should be part of a marketing interview? Do you have any questions? Please feel free to leave your comments below.

Understanding the Role of Marketing Recruitment Agencies

The quality and efficiency of your marketing team is crucial to the success and the growth of your business. However, with too many companies chasing scarcely available talents, your in-house recruiters struggle to attract the best marketing staff that can beat the competition and help your business stay ahead of its competitors. Marketing recruiting agencies have expertise in spotting and attractive sales, marketing, and business development candidates to help fill open positions at various businesses.

With a refined process, wide networks, latest tools, and the services of veterans in the field of sales and marketing these specialists’ sales recruiters can help your business find all-star marketing team. Whether you need a sales associate or a Vice-president of sales, marketing recruiting firms can help you find the best talents easily.

Marketing recruitment agencies knows how to identify genuine candidates and make sure they verify the previous achievements, check with past employers, ask for references, conduct background checks, etc. to offer the perfect candidate who can help your business achieve revenue growth. Filling open marketing staff position with the help of marketing recruitment agencies is a great option for business today; however, you need to have an understanding of how these agencies work, so you get the most hiring through these companies.

Role of marketing recruiting companies in modern businesses

Understand clients requirements: Marketing recruitment firms know that each company and vacancy has a specific requirement, they make sure they pay attention to detail in understanding the job role, responsibility and the expectations of the business from the sales staff, so they offer suitable candidates to the company.

Offer quality candidates: Staffing agencies understand it is important to maintain quality than quantity, so they offer high quality profiles to their clients. The primary reason businesses turn towards these agencies is that they pursue both active and passive job seekers and attract the best talents in a specific niche. Accordingly, these agencies meticulously select the perfect candidate considering the job role, organizational culture, hiring managers expectations, candidates achievements etc.

Consulting: As recruitment consultants marketing recruitment agencies offer a wide range of consulting services to your business, hiring managers to help them select the perfect candidates for the open positions. In this capacity, these agencies help hiring managers with the latest trends in interviewing, screening, etc., and help overcome fatigue with the overwhelming application screening process.

Transparent: Marketing staffing companies are very professional and follow transparency in their transactions. They disclose every small piece of information they know about the candidate, both positive and negative, to the client, hiring manager, so the hiring manager takes an informed decision.

Up training: The best marketing recruitment companies understand that their job begins when they place a candidate with their client. Getting feedback on the performance of the candidate, tracking developments at client’s place, changing requirements, up training the candidate to the changes and in accordance with the feedback from the client is crucial to the success of recruitment exercise, and results in maximum satisfaction for both client and candidate.

Scalable Solutions: Staffing agencies offer readily available, trained candidates to the company at short notices and on flexible terms. These agencies are always on the toes looking to place more candidates with their clients. When you need more employees for a new project, to meet the seasonal demand, or to fill a position that fell vacant because of emergency leave these agencies offer quick and the best recruitment solutions.

Negotiation: Sales and marketing recruiters have great negotiating skills. They negotiate the salary, compensation, benefits etc., for the candidates considering both the expectations of the candidate and the budget client has for the particular open position.  Recruiters have the knowledge about the current fair pay for the particular position in relation to the skills candidate possess. Compensation plays an important role in keeping the candidates satisfied and helps retain the best talents, while a reasonable pay helps companies stay within the budget allocated for the job.

Marketing recruitment agencies play a crucial role in the growth and profitability of the company, an understanding of the role of these agencies facilitate smooth functioning of the business and plan for expansion and growth.

What are the Benefits of Using Marketing Staffing Agencies?

The role of marketing in business is paramount. You can’t have an exceptional product and simply hope it to sell in droves without any efforts to market it to the right audience. Marketing functions have also changed over the years. Now, companies need personnel to handle their digital marketing campaigns and creative talent to create the right materials for branding purposes.

Creative talent is now indispensable for successful marketing campaigns. But it is not easy to find creative professionals to handle different aspects of the job. One solution is to work with marketing staffing agencies to fill the roles in your company that you need for your new or existing products.

Here are some benefits of working with marketing staffing agencies for your business.

Hiring Becomes Easier

Hiring talent requires time and resources. When the need is to hire creative talent, the process becomes even more challenging. But companies can work with staffing agencies that offer specialized services such as creative recruitment. Many staffing agencies help companies hire creative talent that is essential for executing marketing campaigns. With their expertise and experience, you can hire specialized talent within a short amount of time.

Recruitment firms also conduct background checks for employees and follow up on different references. Companies do not need to waste their time in vetting the candidates.

For candidates who work with recruitment firms, finding the right jobs becomes simpler. Specialized staffing agencies can help you find jobs that are not listed on job sites. They will prepare you for the interview and negotiate a better salary deal for you. If you are a freelance creative professional then specialized agencies can help you land projects or marketing campaigns as per your interest level.

The Availability of Talent and Jobs

Staffing agencies have a database of talent ready to take on challenging roles. They also have access to role that companies are waiting to fill.

Companies need not waste time to sift through hundreds of resumes just for one role. Then there are interviews to hold and the background checks to conduct. Even then it can be difficult to find creative professionals who can take on different kinds of marketing projects and turn them into successful campaigns.

Instead, companies can hire marketing staffing agencies to help them find talent with bulk of the work required for the hiring process complete.

Even creative professionals find it really challenging to find projects that can take their career to greater heights. Creative professionals need projects where they can showcase their potential to the maximum and even gain new experiences. Whether they are looking for contract jobs or permanent positions, specialized recruiters can help them find jobs they want. There is no more running around in circles to land a single job interview.

The Growth Factor

By partnering with the right staffing agency, companies can save time and money on the hiring process. They can find the perfect candidates to execute marketing campaigns to help in the growth of their company.

An exceptional marketing campaign can help a company a launch a new product or a service with all the elements in place for its success. A great logo, a phenomenal digital marketing campaign, captivating product descriptions, and unique website design are essential factors in launching a new business or even a new product. All this is possible only when you have the right graphic designers, web developers, copywriters, and marketing managers available to execute the project efficiently and in a timely manner.

For candidates, unprecedented career growth is only possible when they have access to the right jobs or projects at the right stage in their professional life. Experienced recruiters match candidates with not only perfect jobs but also the right company. If values of the company and the talent are at loggerheads then it is goodbye career growth and hello redundancy. Both parties will need to go through the recruitment process again because the last one didn’t work out. All this can be avoided by working with specialized recruitment firms.

Tips for Making High Quality Corporate Film Production

If you have recently looked at any social media feed, you have probably noticed that video content is everywhere. According to Wordstream stats, marketers who use video, grow their revenue 49% faster than those who don’t. Also, the stats show 87% of marketers use online video content which only points towards increasing competition in online video marketing.

To get higher conversions from video marketing, you need high-quality videos that successfully engage the audience and deliver the message. Here are some tips to note when you are seeking to create high-quality corporate film production and corporate video productions.

Hire a Professional Video Production Company

Video production is complicated and time-consuming. It is not something you can do by simply buying a camera. There are a number of factors that go into a well produced corporate video production including; lighting, sound capture, framing of shots, and strategic storytelling, and a well produced edit with professional software — all of that will lead to the production of high quality corporate films that capture your story.

If your business is not related to video production, it would be hard to arrange all the tools and equipment in one place on a schedule. By hiring professional film production companies in NYC, you get freedom from all worries related to professional tools and resources as it is their responsibility to arrange for everything needed for video production – and best of all a professional corporate video producer can draw on years of experience to showcase your business.

Know Your Target Audience

When you are creating a corporate film, you need to know about the target audience well. For example, if you are offering plumbing products or services, your target audience would be property owners; both commercial and residential.

Your promotional video needs to have a strategic approach. The video needs to be specific on how it will help or improve the life of your target consumer. Give your ideal client a character and tailor the storyboard and message to the requirements of your brand; which will result in a well-produced and on-message corporate video production that you can use to market your business

Pick a Purpose

Your video needs to have a specific purpose. If the video is for the “About Us” page, it should speak about your company and services and products you offer. If you try to craft too many messages in a single corporate video, you are more likely to lose the audience. If you are not specific about the purpose, you lose the opportunity to connect with customers.

The message should be summarized within a few sentences to make the video work for you. Try to keep the message simple as possible; the better you have defined your message the more effective it will be.

Get Creative

Not all videos are created equal. You need to work on creating something original by flexing creative muscle. Discuss different concepts and storyboards with the video production company and analyze which stories are the strongest. For example, if you are looking to recruit, you can create videos involving big company advocates rather than showing people working quietly.

If your business is connected to a niche that is related to daily life, find a way to demonstrate the connection between products and daily struggle in the lives of the target audience. Talk to your video production company how you can turn your company’s experiences into interesting customer experiences. The key is to be creative when creating professional videos.

Pay Attention to Detail

No matter which professional video production company you hire, you should pay attention to every aspect of video production. Ultimately, you must be the one to point at little things that can improve the quality of the video. For this, you need to take ownership in the video production work from the beginning.

Further, try to select a video production company that has a trusted and experienced corporate video producer – somebody who understands branding and will focus on the details to ensure that your production is a success.

Focus on Establishing Emotional Connection

The corporate film should strive to establish an emotional connection with the audience. Listing benefits of the company products can be great but you need to also look for a way to strike a deeper emotional connection with your audience.

Telling a story is the right way to achieve both objectives; highlighting benefits of products and striking an emotional connection with your audience. The video should be a visual story that embodies human challenges and the experience you create should resonate with the needs of the customer.

Don’t Tell, Show

Customers tend to consume visual content more easily than text and audio. Instead of listing benefits of your products and services in the video, show your product and service and help the audience relate to the benefits.

Follow the above tips to create high-quality videos and experience increase in leads conversion. Always remember that a poor quality video will not help you achieve anything and will only be a wasteful expenditure.

Market Segmentation: The Art of Finding Opportunity

Market segmentation has become so rampant, especially in the online retail sector, that most businesses don’t even think twice about whether to use it or how to go about it. So many companies rely on segmentation to target their communications—whether through email, online ads, targeted social media posts or traditional mail—in an attempt to provide customers with the information they want and need.

For many companies, these segments look essentially the same. Customers are targeted by the same type of basic demographic information no matter what products the company is selling or what services they’re offering.

But with the marketing segmentation tools available today, there is no need to follow the same path as your competitors—or any other businesses—when creating your market segments. Market segmentation is all about finding opportunities to reach and expand your audience in ways that are unique to your business. So before you start targeting ads by gender and marital status, start thinking about other ways you can segment.

Market Segmentation the Old-Fashioned Way

Traditional market segmentation is all about basic demographic information. Gender, location, marital status, family size, and of course, previous purchases. Though this information can be helpful in some instances, it barely scratches the surface of what’s possible with market segmentation, and it ignores the fact that your customers’ lives and interests revolve around so much more than what their gender is. People are much deeper and more interesting than that!

Find Opportunities to Create Useful Market Segments

Of course, there is no one right way to create market segments—and that’s a great thing! There is so much information available that allows you to cater segments to your specific business. Are you marketing for a performance venue? Stop relying on an old-fashioned market segmentation model that tells you rock shows should be marketed to men and ballets to women. You have much more sophisticated information at your fingertips now, so you don’t need to rely on stereotypes. Try social media marketing based on the bands, movies, and entertainers people are interacting with on their accounts. Instead of trying to sell clothing by age information, target ads based on the brands people are following on social media. These methods are simple but nuanced, and they create opportunities for much more detailed market segments.

Use Market Segmentation to Identify Opportunities

Sometimes it works the other way around, too. Sometimes, as you create market segments, you will notice sub-segments within each segment, or you will find that certain segments share certain habits that you didn’t expect. When analyzing your market segmentation information, don’t just check to see if each segment is buying what you thought they’d buy, or behaving as you hoped they would; comb through to see if they’re showing other consistent interests. This might open the door to new segmentation opportunities.

Don’t Be Afraid of Change

The best part about abandoning traditional segmentation in favor of a more unique and personalized model is that it favors what works, rather than what has always been done. This means that, if you have tried to segment your audience in a certain way and it doesn’t seem to be yielding the results you want, or any results at all, you don’t have to stick with it. Market segmentation is all about creating and identifying opportunity, so you’re free to abandon anything that has no use to you and start again with something that works better for your business. It’s all about trial and error.

Evaluate Your Success

When it comes to market segmentation, its important to regularly evaluate your success. The first step is to determine what success looks like to you: maybe it’s a certain percentage of pickup on an email offer. Maybe it’s the reach of an ad. Success will look different to each business, so really think about what’s important to you.

Once you’ve defined what success is to your business, find ways to measure that at regular intervals. Continue with practices that work and adjust ones that don’t.

Market segmentation is more than just targeting emails based on demographics. It’s all about digging deep into the information that’s available to you and turning it into opportunities for your business and for your customers.

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