Get Increased Web Traffic to Your Site by Hiring the Right SEO Firm

To a layman, it might seem like this, but it is a very complicated process. SEO of website involves hundreds of factors and search engines also keep updating their algorithms. It makes SEO more complicated.

Millions of websites are active on the internet today, but still few are able to get the significant amount of traffic. Rest of the websites is struggling to rank in search engines. Why is it so? Because these websites follow the SEO strategy absolutely right. If you are also looking for increasing the web traffic to your website, the best way to do so is hiring SEO firm in Houston, Sugar Land, The Woodlands or nearby location.

But, the million dollar question is how to choose the right SEO firm? Let have a look at the few tips to choose the right SEO company.

Experience

For how long they have been into the industry? Have they worked for clients similar to your business? How many years of experience they have? These are the few questions that you need to ask. Make sure the SEO firm you are choosing has a team of experienced professionals which can get the job done in minimum possible time.

Reviews  

This is the best way to get an unbiased opinion. Search online for the reviews of the company. Visit the company’s website and read clients testimonials. Also, read the reviews of the company on sites like Google, Yelp and other online directories. You will find some negative reviews as well which is acceptable. But if something specific is reported consistently, then there is no point in choosing that company.   

Techniques  

What kind of SEO practices they are using? This is very important because the black hat SEO technique can get your website banned from search engines. Make sure you are working with an SEO firm which incorporates white hat SEO practices.

Cost

How much they charge for services? What is included in the package? Is there any hidden cost involved? Ask these questions. If you are looking for SEO in Sugar Land, The Woodlands, Houston or any nearby area in the U.S., it is best to find a local SEO company. Get free quotes and ask for the detailed description of the package.         

Case Studies

A well-reputed SEO company will never shy of showing its past achievement. Good companies love to show their case studies because it tells about their achievement. Request case studies from the agency. It will give you the fair idea of the quality, experience, and skill level of the company. On your request, a reputable company can get you in touch with existing clients as well. You can ask them about their experience of working with the firm. This helps you to set the right expectations.

Certification

SEO is the combination of various techniques. There is no one such certification for SEO. But for analytic and PPC, Google certifies the companies. This proves the knowledge of the company, and also is the indication of a company’s knowledge of other techniques.

Free consultation     

Ask for a free trial. It will help you to know about the working style of company, attitude towards work and how interested they are in working with you. Do they have a passionate team of professionals? How positive is their attitude towards work? This is an opportunity to find out, how well you can connect with them and helps you to take your final decision more confidently.     

So these were the few things that you should keep in mind to hire the right SEO firm for your business.

Conclusion

The success of your online business relies heavily on the right SEO strategy. Do not waste time and hard earned money on the substandard companies. Spend some time on research and find a reputable SEO firm in Houston, The Woodlands, Sugar Land or nearby area, for the SEO of your website.

SEO Factors and Its Impact on Digital Marketing Strategies in 2018

Change in Business Scenario

Ways of marketing and the related promotional activities have changed considerably in our time, and currently no businesses can stay away from the online marketing methods. Operative online presence is vital for all companies, irrespective of the nature of business. Briefly, for overpowering the damaging effects of the fierce market competition, all businesses, let it be manufacturing, marketing, trading, or any other service-oriented firms, will have to create handy websites. This is imperative to place the company in front of the customers, which enables constructive interaction. It is here the practical importance of Search Engine Optimization (SEO) becomes evident. Only by prudent SEO works, websites will be able to reach the top position in the Search Engine Result Page (SERP).

Why SEO is a Must?

SEO is a significant and tactical approach to place a particular website on the top layer as regards the surge of websites that happen in the internet daily. When the company performs this task efficiently and with full preciseness, the search engines, especially, Google will notice the website and promote the same to the first page of the SERP. Thus, whenever a customer google to find the required products or services, the site will pop up first in their screen. When the visibility increases, naturally, there will be more traffic and this will result in more sales. However, the task of SEO consists of several subtasks like keyword research, content creation, taking away the duplicate contents, page optimization, google analytics, making the site mobile-friendly, checking user experience, Google indexing, securing worthwhile backlinks, article marketing, etc. Having said that, employing a practiced SEO company will be practically wise; this will make sure that there is a professional approach in carrying out the entailed tasks. However, for performing SEO in The Woodlands, one must opt for a company that has a comprehensive awareness of the market-trends in The Woodlands.

SEO Factors and Its Impact on Digital Marketing Strategies in 2018

SEO managers must apply prudence while implementing SEO strategies, and will have to do the same on a constant basis. This is very important for making the SEO tasks fruitful.

1. This is the age of small personal phones or smart phones. Gone are the days when desktops and laptops occupied the space. Hence, it is imperative that the companies create their websites in line with this veracity. The site should become fully mobile-friendly.

2. Companies must make sure to reduce the loading speed. Customers will enter the site only when they are able to open the site speedily. This is a major point to note.

3. The method of search has also changed considerably in recent times. Currently, most of the people have started to use the ‘voice method’ for searching, instead of typing. Consequently, there must be a change in the marketing strategy.

4. The contents must be more informal; a conversational style is all the more advisable. Moreover, instead of short keywords, there must be more long-tail keywords. Customers are more likely to use such phrases for searching. The keywords or key-phrases must be to the point and in line with the search probabilities.

5. The contents must be relevant to the nature of the business. The readers must get all the germane details they wish to know. It is advisable to avoid jargons; the contents must be crisp and sharp. Placing link-less backlinks is becoming more effective in today’s business environment.

6. Social media involvements have become a must in our time for all businesses that need customer support.

SEO

Functional online activities are unavoidable in our time for all categories of businesses; only by this way, they can attract and interact with their customers. However, while selecting an SEO company for making the online presence detectable, companies must apply prudence. For instance, for a company that functions in The Woodlands, Texas, it is good to have the assistance of an SEO company that has relevant experience handling such works in The Woodlands.

Why Search Engine Marketing Is So Important?

In today’s competitive market environment, internet marketing is the best practical way to maintain the profitability of companies. Businesses can beat the fierce market competition and can thrive by implementing creative internet advertisement campaigns. Besides, this method of marketing promotion will yield quick results. One of the best aspects of internet campaigning is that companies can directly reach the potential customers. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are the two practical methods by which companies can make their websites visible in the Search Engine Result (SERP) page.

Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

SEM is the process of buying ads on the search engines; companies pay and place ads on the search engines. This will be of great help to all businesses, because the process will place the company straight in front of the customers, who are interested in the services or products the companies offer. SEO focuses on factors like the content, link building, and the Metadata. Here, keywords are important, and you have to use relevant keywords that the customers practically use to search for your products or services all through your content. Besides, site authority matters a lot here. The metadata must contain the keyword and a perfect description of the website contents. Contrary to this, in SEM, the client company pays to the search engine for surfacing on the SERP page. The company’s ads will pop up in front of the customers who are searching for the same. Here, the site authority doesn’t matter, because you are paying for the service. In brief, SEM is a straight approach and here, there will be immediate result. SEM activities include various types such as CPM (cost-per-thousand impressions), CPC (cost-per-click), PPC (pay-per-call), etc. The most effective and popular SEM method is buying Google Adwords.

Why Search Engine Marketing Is So Important?

In this day and age, customers perform their shopping or the related activities through online methods, regardless of the nature of the activity. For performing all business-related activities, online platforms have become the main sources for the bulk of the consumers. Even ordinary citizens have started to use the internet portals for performing various deeds like shopping, gathering various informative data, or checking the details of various establishments such as hotels, hospitals, etc., and for many more things. Hence, worthwhile online presence has become an unavoidable factor, as far as all business houses are concerned, from the small-scale to the large-scale companies.

Businesses will not be able to thrive and become profitable without having own websites. The website must become visible in the initial layers of the SERP page. Only when the websites occupy the highest positions, customers will become interested in entering the site. When people use google to search something, very many results surfaces; however, in general, everybody sees only the first page and in some cases, the second page. Hence, it is very crucial for the companies that they grab a seat somewhere in these pages. Companies aim to come in the first-page of the Google search. SEM is one of the processes of lifting up the position of particular websites to the initial one or two pages of the Search Engine Result (SERP) page, the second being the Search Engine Optimization (SEO). However, SEM is a sure bet, and that is why many of the companies prefer for the same. The task of an SEM professional is to elevate the position of the websites concerned to the first or second pages. Hence, there is a constant need for search engine marketing monitoring. Only when the websites pop up in the first page of SERP, the related companies can expect to get benefits.

Search Engine Marketing – Engage an Efficient SEO Company

There are plenty of SEO/SEM specialists in Houston. However, you must try to find out a reliable and experienced company for conducting your SEO and the search engine marketing in Houston. This is a must for creating an effective website and for the local lead generation.

How to Select a Reliable SEO Company

Choosing a reliable and trustworthy SEO company to work with is the first step towards success. However, when you are looking for professionals you need to know what to look out for. Every professional will draw you a rosy picture of how your business will achieve new heights with their marketing strategy but you need to let the results speak for themselves. SEO is basically more traffic, more revenue and more sales. There are multiple benefits of hiring an SEO company for your business. But if you choose the wrong partner, you will have to face a difficult time ahead.

How to choose a reliable SEO company

1. Define your goals: Every size and type of business has certain goals to achieve. Before you hire an SEO company, you need to clearly define the goals so that you know what the hired team will be working at. You need to brainstorm and figure out the steps that will help you improve your online presence. A professional and reliable company will have the data and strategy to help you achieve your goals. They will know where to focus on and what to work on.

2. Choose a company that tracks data: A huge amount of data is generated through every campaign you run. For the best SEO solutions, you need to work with a company that uses the data and measures it with the amount you spend. The data will include everything from site visits to click through rates and phone calls. You need to make decisions not on assumptions but on the data available in front of you. The company should consistently make use of the data and interpret the same for you as well. If you do not see a higher ROI, you need to speak to the SEO team and change the marketing strategy.

3. Check SEO company reviews: The easiest way to learn about the past performance of the company is by getting unbiased reviews. You can check the reviews online or read their testimonials. You can also search on Google and check the reviews. If you are not satisfied with the reviews, you can ask for the case studies from the agency and contact a current client to understand their level of satisfaction.

4. Meet them in person: Before you finalize any company, you need to schedule a consultation and meet the SEO team in person. Most likely, the SEO team will be happy to meet you and you will be able to learn about the type of people on the team and the manner in which they deliver. You need to build a strong relationship with the SEO company in Houston before you go ahead with them. They will be your partner in growth and will turn your goals into a reality.

5. Set a budget: It is advisable to choose a company that offers a package fit for your budget. Develop a budget that helps you achieve your goals. Do not overspend on an SEO company for any reason. It is best to ask about the package deals and the price when you meet the team in person. Lay out your expectations and ask them to provide you a cost for their services. SEO companies have monthly packages for you to choose from and when you choose a deal, keep your budget in mind.

If you have chosen a reliable and trustworthy SEO company to work with, you can sit back and relax. The company will deliver beyond your expectations and will ensure that you achieve a higher ROI. Make it a point to view the progress with regard to the goals, the spending and the results from time to time.

Why You Should Hire SEO Services

You must be aware about the importance of Google on consumers. Majority consumers use Google to look up for products and services. Whether they are searching for local products or looking for online options, they tend to use Google for the same. The process of search begins with keywords that are related to the product and Google will show up results based on the page rankings. The results will have the keywords the consumers searched for. It has been noted that consumers tend to click on one of the top five results displayed on Google. Hence, if you want more traffic on your website, you need to ensure that your business is displayed on the first page of the Google search results. Every website is trying its best to be on the top spot. You might not have all the knowledge required to build a digital marketing strategy or to use SEO for your business. This is why you need to hire SEO services.

Hiring SEO services will allow you to concentrate on the area that needs your time and efforts. No business owner can manage every department and that is why you need to leave the digital marketing to those who are experts in their work. The purpose of SEO is to generate traffic for your website and only a professional will be able to understand the ranking of Google and to help you build an online presence. Look for qualified professionals for SEO in The Woodlands and understand how they work. They will be able to look at your website and will offer solutions to meet your goals. You need to share your long term goals with them so that you can work together and achieve the same. Professional SEO experts have knowledge and experience in the industry. They use this knowledge to understand the industry you operate in and offers the best services. Google constantly change its algorithms which means you will have to change the SEO strategy to remain at the top of the page rankings. If you do not have the knowledge about the same, you will not be able to grow your business. This is why you should prefer hiring an SEO expert.

The SEO experts will use your resources effectively and will make it look extremely easy to implement the strategy. It is a time consuming process to build and implement an SEO strategy which only professional experts can manage. Instead of spending all your time in trying to win the consumers through SEO, you should best leave it to the professionals who will do it in half the time. Once you hire the services, you will realize how much time you have on your hand to manage the business. Hiring SEO services is much more cost effective than having an SEO team in the office. The employees you hire might have limited knowledge and could struggle with optimization of the strategy when Google changes its algorithms. An effective strategy also means that you do not need to invest in paid advertising and you will be saving a lot of money. The experts have complete knowledge about the latest trends in digital marketing and about the competition. They will analyze what your competitors are doing and will ensure that you stand out from the crowd.

Hiring SEO services is one of the best decisions you could make for your business. You will notice the change in your business through the data and numbers shown to you by the experts. Every campaign will lead to conversions and increase the website traffic. It is always better to let the SEO experts do what they do best while you concentrate on the important aspects of the business.

Market Segmentation: The Art of Finding Opportunity

Market segmentation has become so rampant, especially in the online retail sector, that most businesses don’t even think twice about whether to use it or how to go about it. So many companies rely on segmentation to target their communications—whether through email, online ads, targeted social media posts or traditional mail—in an attempt to provide customers with the information they want and need.

For many companies, these segments look essentially the same. Customers are targeted by the same type of basic demographic information no matter what products the company is selling or what services they’re offering.

But with the marketing segmentation tools available today, there is no need to follow the same path as your competitors—or any other businesses—when creating your market segments. Market segmentation is all about finding opportunities to reach and expand your audience in ways that are unique to your business. So before you start targeting ads by gender and marital status, start thinking about other ways you can segment.

Market Segmentation the Old-Fashioned Way

Traditional market segmentation is all about basic demographic information. Gender, location, marital status, family size, and of course, previous purchases. Though this information can be helpful in some instances, it barely scratches the surface of what’s possible with market segmentation, and it ignores the fact that your customers’ lives and interests revolve around so much more than what their gender is. People are much deeper and more interesting than that!

Find Opportunities to Create Useful Market Segments

Of course, there is no one right way to create market segments—and that’s a great thing! There is so much information available that allows you to cater segments to your specific business. Are you marketing for a performance venue? Stop relying on an old-fashioned market segmentation model that tells you rock shows should be marketed to men and ballets to women. You have much more sophisticated information at your fingertips now, so you don’t need to rely on stereotypes. Try social media marketing based on the bands, movies, and entertainers people are interacting with on their accounts. Instead of trying to sell clothing by age information, target ads based on the brands people are following on social media. These methods are simple but nuanced, and they create opportunities for much more detailed market segments.

Use Market Segmentation to Identify Opportunities

Sometimes it works the other way around, too. Sometimes, as you create market segments, you will notice sub-segments within each segment, or you will find that certain segments share certain habits that you didn’t expect. When analyzing your market segmentation information, don’t just check to see if each segment is buying what you thought they’d buy, or behaving as you hoped they would; comb through to see if they’re showing other consistent interests. This might open the door to new segmentation opportunities.

Don’t Be Afraid of Change

The best part about abandoning traditional segmentation in favor of a more unique and personalized model is that it favors what works, rather than what has always been done. This means that, if you have tried to segment your audience in a certain way and it doesn’t seem to be yielding the results you want, or any results at all, you don’t have to stick with it. Market segmentation is all about creating and identifying opportunity, so you’re free to abandon anything that has no use to you and start again with something that works better for your business. It’s all about trial and error.

Evaluate Your Success

When it comes to market segmentation, its important to regularly evaluate your success. The first step is to determine what success looks like to you: maybe it’s a certain percentage of pickup on an email offer. Maybe it’s the reach of an ad. Success will look different to each business, so really think about what’s important to you.

Once you’ve defined what success is to your business, find ways to measure that at regular intervals. Continue with practices that work and adjust ones that don’t.

Market segmentation (www.ehow.com/info_7743039_importance-market-segmentation.html) is more than just targeting emails based on demographics. It’s all about digging deep into the information that’s available to you and turning it into opportunities for your business and for your customers.

How can Print and Mail Service Help Your Direct Mail Campaigns

Print and mail services offer that much needed authenticity to the mails you send out to your target audiences. Even in direct mails, there is a threat of mails going straight to trash box which no marketer or business wants.  Every business wants the recipient to open and read the message contained in the mail, in fact, they want the reader to take the necessary action, as well!

Increase your direct mail response rates with highly creative and effective solutions for print and mail services; such printing services help you create your own custom mails with creative and attractive designs, styles, fonts and more.  Increase the average response rate for your direct mail campaigns with such highly customized print services. You can customize any mail product from post cards to flyers, brochures, and catalogs to create an impact on the recipients and give them an impression that the mail contains information specific to their needs.

Print and mail services help you print a huge number of mails with high levels of customization for each individual recipient. For example, you can create mail-merged letters with custom messages and information as determined by you and for each individual mail you can have the separate return address of your local office for the given recipient location. In addition, with the help of variable printing and pre-defined rules and conditions, you can create highly customized texts, images, graphs for each set of mails or even for each individual mail based on the promotion or campaign.

Print and mail services solutions offer great quality, highly personalized printing services that stand out from the rest and grabs the attention of the recipient. Most of the mail that your recipient receives goes to trash, as an average recipient does not have the time or the patience to go through the heap of marketing literature they receive. Quality print services understand this and makes sure that your mail campaign has effective print material that looks highly personalized that addresses the recipient’s issues.

The Direct mail has several benefits over other medium of advertisement such as television, radio, etc., as you can specifically target your audience and send them your customized message, which offers a higher brand awareness and possibly higher sales. Print and mail services help direct mail towards this goal by creating attention grabbing print material with greater levels of personalization to send out to the recipients. Such material stands out from the junk mail and attract the eye of the recipients forcing them to open the mail, read it, and take an action that you want them to take.

How to Choose the Best Print and Mail Service Company:

Whether you run a small business or a bigger one, print and mail services offer great help in taking your business – products and services – closer to your target audience. Direct mail is still one of the most powerful mediums of advertisement in the digital era; in fact, it has gained strength from these new technologies.

Where the highly technical forms of advertisement for radio, television to the most recent internet may not guarantee to your brand visibility and brand awareness, direct mail has the power to offer your brand that much needed visibility, as your mail goes straight into the hands of your target market. It becomes extremely important that you compel your audience to open the mail, read the message, and take that final step, the action that you want them to take!

Print and mail services solutions that understand how to create an attractive mail that looks highly customized and stands out from the heap of mail that your target customers receive helps you achieve a greater return on your investment.

Chose a Print and Mail services company that offers greater levels of customization for your mail, with the ability to include custom images, text on single page, multiple pages, documents, etc., including customization in terms of address according to the recipient’s demographics plays an important role in the success of your direct mail campaign.

Print and mail services that can help you with any kind of material that you need from post cards to flyers, brochures, booklets, catalogs, stickers and more! You can also customize messages with stylish and beautiful hand addressing fonts, calligraphy and more, so print and mail services offer very attractive first look to your direct mail. Print and mail services that require low minimum order will suit businesses of any size and a campaign of any budget.

Six Tips to Make Your Direct Mail Marketing Campaign Successful

Direct mail marketing is one of the effective and inexpensive ways to get leads for your business. According to CMO Council, this marketing tool has better response than email marketing- 25% versus 23%.

The CMO Council findings  also reveal that direct mail leads to higher rates of customer acquisition i.e. 34% in comparison to other marketing methods. Thus, there is no doubt that direct mailing service, as a marketing  tool, can bring predictable leads into your sales pipeline every week. But the question is how to get customers interested in your business through this marketing strategy? So, we present you with six tips to make your direct mail marketing campaign successful.

Six Tips to Make Your Direct Mail Marketing Campaign Successful

1.  Know Your Target Audience

The success of your direct mail marketing greatly depends on the mailing list. Knowing your best customers is the key in targeted marketing. A good mailing list will have the list of prospects who could genuinely be interested in your services or products. Sending mailers to random people is waste of time and money. You can start building a mailing list with basic demographics such as age, location, profession, and purchase behavior. Their lifestyle habits provide a  base for your lead selection and the messages you need to use for communication.

2.  Follow-up Sequence of Mailings

If you do not follow-up with your leads at regular intervals, you are making a big mistake. A study conducted by the Association of Sales Executives showed that 81% of all sales happen on or after the fifth contact. Without a proper sequence of follow-up mail, the prospective customer will not even remember your brand. The follow-up process should be systematic and done in the same way every time.

3.  Collect Swipe Files

A swipe file is a collection of tested and proven marketing letters. Develop a habit of collecting marketing material that looks attractive. You can also write down good marketing ideas and use it in next mailers. If you are not able to think of any good idea for your next mailing campaign, you can use the marketing ideas from swipe file in your collection.

4.  Track Leads

Tracking the leads lifecycle can help you identify stages where optimizations are necessary. This also helps you know at what stage of the sales process was the lead generated. You can start lead tracking by mentioning different call back numbers in the direct mail campaign. Another way of tracking leads is to ask the customer how he/she got information about your business.

5.  Write Catchy Headlines

Headlines used in a direct mail marketing campaign can make or break your business. People are bombarded with advertisings from different mediums on a regular basis. So you should write catchy headlines that attract attention of your prospect. You need to write a headline that is not easy to ignore. It should be interesting enough to make the user want to open the envelope and read the offer.

You can use different headlines in your direct mailing service campaign to test what works best. You can have a heading at the beginning of a letter different from the one on your brochure. If you are using a postcard, one attractive heading is more than enough.

6.  Tailor Content to Influence Customer

When you refer a person by his/her name, it demands attention. The scope of personalization is limitless in direct mailing service. You can personalize every piece of direct mail campaign by using the information you have. For example, if the customer bought peanut butter, you can mention it when offering jelly.  For greater amount of personalization, you need to get as much information as possible about your prospect/customer in order to give them better offers.

The above given tips will ensure you get a better ROI from your direct mail campaign. Do not expect overnight success, be patient and put in your best efforts to make your marketing campaign a success.
So, how do you plan to make your direct mail marketing (womeninbusiness.about.com/od/directmailmarketing/tp/hub-dm-cons.htm)a success now? Have you explored any of the strategies mentioned above? Do you have any questions? Please feel free to leave your comments below and thanks for reading!

Using Custom Postcards to Advertise Your Business

Direct mail marketing is still going strong in this digital era. With the majority of the businesses getting attracted towards digital marketing, there is less competition in direct mail which helps your business stand out. As per CMO Council statistics, 54% postcards are read by recipients. Thus, there is no doubt custom postcards can bring in good business when used with a good mailing list.

Today’s customer demand higher level of personalization than before. As per the study conducted by J&C, 2 out of 3 consumers prefer personalized communication over non-personalized mass communications. Now that you know customized direct mail can bring better success. Here are some tips that will tell you how to use custom postcards to advertise your business.

Drive Traffic to Your Website

Combining two forms of marketing can bring you surprising results. Postcard-to-website is one of the effective marketing techniques used today. With high readability score, postcard is efficient in delivering message to the targeted user. The URL of your website can be mentioned on the postcard. If the offer on the postcard is attractive enough, there are more chances of the reader visitng your website to claim the offer.

Ask for Referrals

Referrals are like social currency. We have a habit of recommending quality companies and products to others. One of the effective ways to get leads is by offering referral discounts to customers. Many companies offer special discount to both the customer giving the referral and the new lead.

Word of mouth publicity is the best advertising for any business. You can send a postcard to your existing customers asking them to recommend your products and services to people they know and get discounts for every referral.

Thank-you Cards

Good manners can give you an opportunity to connect with people in a meaningful way. A thank-you postcard in a business is similar to the expressing gratitude to people. Besides making your customer feel valued, a thank-you card also opens doors for repeat business and helps build a strong relationship with the customer.

Newsletter

The newsletter you send need not be four pages long. Instead, you can send a postcard newsletter with 3-4 important items related to your business and customer. You can print two items on the front and one at the back to make it look less cluttered and for better impact.

Include a Credible Testimonial

When using postcards for advertising your business, honesty is the best policy to follow. You can print a credible testimonial of a person who can be found online so that your customers know it’s real. Testimonials vouch for the value you add to your customers. It helps in building trust in your company and people will most likely recommend your business to their network as well.

Don’t Make it Look Like an Ad

Postcard may look like a typical ad if you don’t design it well. But you don’t need to overdo it. So, while designing your postcard, avoid using too many graphics. The postcard should look like as it is a message from an old friend. You can use fonts that are similar to handwriting and use a custom message for the prospect/customer.Thus, you need to be cautious in custom postcard printing and designing.

Using Custom Postcards to Advertise Your Business

Use Images Intelligently

To get the recipient’s attention, display an outrageous photo on side A which will compel the reader to take a look at side B to read the offer. You can display a person’s image who has benefited from your product. Try using the picture in an emotional or a fun setting with an attractive headline.

Postcards are the best marketing tools for your business as the content appears in front of the eyes. The success of the postcard advertising campaign depends on two things – a good mailing list and your offer. Effective printing service of custom postcards is also important for its success. You need to put in best efforts to make a persuasive copy and make your postcard attractive to boost response rate.

So, how do you use postcards to advertise your business? Have you explored any of the strategies mentioned above? Do you have any questions or tips to share? Please feel free to leave your comments below and thanks for reading!

Hand Addressed Envelopes – Grab Attention of Your Customers

Do you remember when last you wrote a hand-written letter?

Do you remember when last you received a hand-addressed envelope, a handwritten letter or a card with genuine handwriting?

It is almost extinct and hard to find these days in our mailboxes. However, this claims to be one of the most effective marketing tools.

With so much buzz in the marketplace, it is tough to reach your target audience. Customers are often showered with emails, voicemails, blogs, podcast, radio ads, print ads and various other messages which seem boring.

So, how will you make your business stand out from the crowd?

How are you going to make your organization memorable with unique marketing efforts?

To grab attention, build customer loyalty and improve your ROI, you could consider an envelope addressing service as part of your direct mail marketing strategy.

Hand Addressed Envelopes - Grab Attention of Your Customers

Here are some of the popular reasons why you should use real handwriting in your next marketing plan.

The Best Way to Save Your Mails from Seeing the “Trash”

If you send a mail, you will likely spend a lot of time to create the perfect message. But, if your letter sees the trash before it is even opened, the letter will become useless.

To increase the chances of someone opening your envelope, actually write the address on the envelope. Real handwriting has become less prevalent in the digital age, so a handwritten envelope is sure to grab the attention of your customers and it increases the chances of them opening the mail by 300%.

Tell the Customers How Important They Are

When someone pulls out a card from his or her mailbox, it is sure to make that person feel special. Real handwriting further makes your customer know that they are important to your business.

Simply sharing a laser printer name from the database fails to work compared to real handwriting. A handwritten letter shows that you have taken the time to pick up a pen to write the customer’s personal information.

Give More than What Your Customer Expects

Real handwritten mail is a genuine surprise for a customer, as it shows how much you value him or her. Chances are that your competitors might not use real handwriting in their marketing campaigns and some might even rely on email or bulk mail.

However, you can be a little warmer in your approach by sending personal handwritten messages to your targeted audience.

Spend Money Wisely in Your Marketing Plans

There are many ways to spend millions of dollars on marketing. So, the challenge lies in using the marketing mix that generates results without breaking the bank.

That is why handwritten mail is one of the most effective marketing tools; it can increase the chances of your mail being opened and read by a larger percentage of people. Direct mail responses are also higher which means the ROI will be greater.

Stand Out from the Crowd on Holidays and Special Occasions

Do you not think that it is fun to address your customers on their birthdays?

The minute they see the card, they know that it is meant for them. Special occasions are thus the best way to connect with your customers.

If you are able to keep a tab on your customers’ birthdays, anniversaries or any other special occasion, you should consider sending them a handwritten card.

For example, if a customer has used your service one year ago. The perfect way to send him or her a reminder is by dropping a handwritten card.

Even during the holidays, such as on thanksgiving, Christmas, Valentine’s Day, New Year’s Eve, Easter or Women’s Day, a handwritten card would be preferred by your customers.

It has that personal touch which other marketing strategies (en.wikipedia.org/wiki/Marketing_strategy) miss out on. People everywhere feel great when they learn that they are more than just a name on your database.

So, are you ready to add new color to your marketing plan? Do you want to reach more customers and increase the chance of your mail being opened by 300%? Well, then pick up a pen and personalize the mail you send out with real handwriting. It will grab your customers’ attention faster than emails or bulk mail and will improve your marketing chances dramatically, since it is more personal.

Let Your Customers Take Your Brand on the Go with Promotional Travel Mugs

Inject your brand loyalty into your customers with stylish, sophisticated mugs every time they sip coffee, water using your promotional mugs! Personalized travel mugs with your brand name, image can help your marketing and branding efforts and create a positive impact on your clients.

Pens, Bags, Tees though have promotional […] Continue Reading…

Variable Data Printing – How it Benefits Your Business?

The important role that variable data printing (VDP) plays in business communication often remains underestimated. In these days when customizing emails according to the recipient’s expectation and responsiveness has widely been regarded as a smart business move, there are not too many viable alternatives to variable data printing for […] Continue Reading…

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