Category Archives: Digital Marketing
Search Engine Marketing – An Extension Traditional Marketing
In all possibilities, search engine marketing is an extension of traditional marketing. However, here the entailed efforts are highly different, and the marketer will have to get a lot of factors right to become winning. As far as the traditional marketing system is concerned, one can just give the ad in the local newspapers, television companies, radios, etc. The task was a little bit easier because the concerned authorities will have the statistics of their coverage areas. One will only have to prepare the ad material, choose the specific area where the ad should appear, and pay money for the same. However, digital marketing is different. Here, the professional proficiency of a talented SEO team is a must for making the marketing campaign successful. This scenario is much more complicated in countries like China, where there are different search engines and microblogging sites. Here, the expertise of a digital marketing company that has hands-on experience in performing search engine marketing in China (adstochina.westwin.com/Search-Engine-Marketing-in-China) becomes imperative.
It is possible to boost up the visibility of the website by a prudent application of (SEM) search engine marketing. Search engines play a pivotal role as far as the functioning of WWW (World Wide Web). Only when the website appears on the SERP (search engine result page), the same becomes visible to the searchers. The searchers will have a liking to enter the site. People will have a persuasion to enter the site only when the site pops up on the screen of the device they use. There are fundamentally two main functions in digital marketing; SEO and SEM. Search engine marketing means the placement of promotional ads in the search engines, and search engine optimization means earning organic traffic to the site. In other words, by adopting prudent methods, it is possible to attract the attention of the internet users to your website or sales portal, and this is what Search Engine Marketing means. Here, the selection of the search engine, keywords, and placement of ads are very much significant.
Pragmatically, SEM is a better choice for creating a typical curiosity within the minds of the web browsers, thus inducing them to enter into a particular site and keep them engaged there. When there is high traffic to the site, there will be a proportional sales transaction. However, search engine marketing in China is rather different from the other parts of the globe. The country has specific search engines, and the Chinese people will search only these search engines. The main search engines in China are Sogou, Qihoo 360, and Baidu. Hence, one will have to do the entire process of search engine marketing in China precisely in sync with the functioning of these search engines.
Search engine marketers should follow some steps to make search engine marketing winning. Creating a functional strategy is the prime point to note. This point is vital and will decide the fate of the search engine marketing moves. The plan must include the specific customer segment where you want to project your ads and the shopping behavior of the targeted audience. Finding out the particular keywords or key phrases is another entailed task. You must find out the words or phrases the customers generally use to search to find out the products they want to buy.
Here, keyword research becomes imperative. As far as the task of search engine marketing in China is concerned, an experienced SEO company will be able to help you. They will have practical experience and knowledge regarding customer behavior in different areas of China. Hence, they will be able to guide you properly as regards the various entailed processes that are par for the course of search engine marketing in China. Creating the required content is another vital task as regards search engine marketing in China. The language used must be the local language, Mandarin. The contents must be to the point and must shed light on all the possible doubts regarding the product or services. Optimization of the website and the related sales portal using proper keywords or key phrases are equally significant. You can also opt for the PPC ad campaigns. In China’s context, this task should be in sync with the algorithms of search engines such as Sogou, Qihoo 360, and Baidu, which are the main search engines in China.
When Should You Hire an SEO Services Company?
Search engine optimization ranks in the list of top guiding factors of website success. Everything is online; your company’s success depends upon your online presence in this era. Thus, you will need to hire the Houston SEO services company at specific points to take over your headache of handling critical SEO related tasks.
Why You Should Hire An SEO Company:
Ranking high on various search engines, specifically Google, is quite imperative. Fifty percent of users choose the top search results of the search engine to get information. And the reality is maximum people never go beyond the first page of results. SO it becomes necessary to rank within the results, which are seen on the very first page of the results.
The company’s success can be predicted from its ranking within the resulting sites by the search engine. The higher the rank will be, the more people will access your website for their work purpose, and the more your company will grow.
Although, if you haven’t hired a search engine optimization expert yet, then you should do it as soon as possible. You can get access to numerous benefits by hiring experts and working as per their advice. Using under their presence will help you to elevate your business.
Reasons Why and When You Must Hire An SEO Services Company:
When You Are Going Through Critical Situation As SEO Companies Know More Than You:
Usually, businesses try to approach the SEO part themselves, wasting a lot of time, efficiently used in other tasks. It consumes too much time, and if you are not highly known to it, it will be highly challenging.
We suggest you outsource the SEO part to an SEO service provider. Experts will be able to handle it more efficiently than you can. It will allow you to dedicate your crucial time to other essential business tasks.
You Can Get Back Everything With Your Company’s Success you Have Put In And Even More:
Don’t think about the investment you will make to hire an SEO professional. You are going to get the amount you spend even more than that. It will provide you with a high return on investment. Every penny you will be spending on-site optimization will be getting it back through a large number of visitors. You will be able to access better and high conversion rates from visitors to clients.
When You Need To Bring More Traffic To Your Site:
You provide the best possible service of your field, but you are inaccessible to the target audience. Everything will be total wastage as the clients will not be able to approach you. You will fail in generating an uptick within revenues.
By hiring an SEO company, you will know about the techniques and strategies that will help you increase the website’s overall visibility and bring more traffic.
Highly experienced and proficient SEO professionals comprise thorough knowledge in coding and site optimization and techniques target search engines for significant ranking. SEO experts will better analyze the website’s current performance, page by page. Besides, it will provide you with the keyword analysis to decide which keywords and phrases you want to rank your website.
SEO Professionals Are Cost-Effective:
Website owners usually spend numerous amounts of time and money on optimizing the website. This is because they don’t want to hire professionals for this task. If you want to save that money and effort, then hire an SEO expert. People think its not a good idea to spend money and resources on this and doing it themself is better. But it will be a total wastage of everything.
A company or expert who has specialization in search engine optimization will take you in confidence that you are doing right by putting your money into an SEO company.
Hiring an SEO expert is the best cost-effective approach as they will consider each page distinctly and optimize it as per its requirement. They will consider every possible strategy for business growth & client acquisition. After hiring an SEO professional, you will notice the online reputation and presence growing.
Why Now is the Time to Hire an SEO Service Provider?
In today’s Internet age, the importance of SEO (search engine optimization) is even more pronounced. Businesses that have still not adapted an SEO strategy are at the risk of losing out to their competitors. Everyone is online these days. Shouldn’t your business be too?
You need not be an SEO expert to avail of its many benefits. You can easily hire an agency to do the work for you. Look for local providers using simple online searches, such as Philadelphia SEO services (location + requirement). You can check their websites to know more about them before hiring the right one for your business.
Here’s why now is the time to hire an SEO service provider.
Technical Expertise for Boosting Sales
SEO is a very technical job. It involves a number of steps. All the steps need to be done well for optimal results. Creating content isn’t enough for SEO.
SEO experts need to work on several aspects as per a search engine’s algorithms (which keeps changing). They need to remain updated with algorithm changes and accordingly tweak their work.
SEO involves website audit, keyword research, content creation, developing meta tags, optimizing images, and a whole host of other steps. Regular analysis of campaigns is also essential using the right analytic tools.
SEO service providers not only have the right expertise. They also invest in the right tools for their work. When you hire them, you get the benefit of their knowledge and experience. You can also save money on buying tools and hiring SEO specialists, writers, editors, and other experts.
With the help of the right SEO expertise, you can provide a solid boost to your business. Your website will feature on the top of search result pages relevant to your business category. More people will find their way to your website and see your products or services. These efforts increase the potential for more sales.
Optimal Content for SEO
Content for SEO requires a strategy. It needs the right keywords in the right consistencies for optimal results. Content needs to be of different kinds too – right from blogs to social media posts, newsletters, press releases, white papers, case studies, and creative articles.
Content creation requires a different set of specialties. One writer may not be an expert in developing all the afore-mentioned content types. SEO agencies hire services of writers with different specialties precisely for this reason. When you hire one, you need not worry about your business’s content needs anymore.
But the creation of content isn’t enough. It needs to be promoted and distributed on the right channels too. SEO service providers take care of this aspect of the job too. They will identify the right promotional channels for your business and do the needful. They will find the right websites to feature your business’s blogs.
With solid content creation and distribution, more people will find their way to your website. Quality content makes your business more visible online, which is good for sales.
Consistent Campaigns for Optimal Results
SEO requires consistent efforts over a period of time to show the desired results. You cannot give up on a campaign within a few weeks. In the beginning, you will need to create fresh content on a regular basis. You will need to measure the efficacy of each campaign regularly. If something isn’t working, the strategy will require tweaking immediately. Such efforts require a lot of time.
Most small business owners do not have time to carry out SEO work. They don’t even have the budget to hire a team of SEO specialists. But a service provider can offer you their SEO expertise and create campaigns to suit your budget. Even big companies can save a ton of money and time by hiring an external SEO service provider in lieu of hiring and managing an entire team for the job.
In Closing
Hiring an SEO service provider can prove to be a solid return on investment. Your business will benefit from the right SEO strategies. You will also end up saving time, which you can utilize in growing other areas of your business. You can save money by ceasing useless marketing campaigns and benefit from organic ways to increase your website traffic.
The Pros and Cons of Working with Baidu SEM
If you ask a Chinese what search engine do they use, 8 out of 10 will answer Baidu. Baidu provides several cost-effective marketing tools and delivers ads to targeted customers to increase website traffic.
Pros Of Baidu SEM
Baidu SEM Account Automatically Links With Baidu Tongi Account
Once you set up the Baidu search engine marketing account, it will automatically link to an exclusive Baidu Toni account. It means that if you click a link in Baidu SEM and go directly to your Tongi account. You don’t need a separate Tongi account like Google Adwords.
Daily Budget And Geo-Targeting
Baidu Tuiguang or SEM helps you to set up a daily budget and geo-targeting at the account level. It is a useful tool in terms of several campaigns within the account and wants to control total spending in your business account. It also saves time setting the geolocation for the campaigns.
Advance Style Ads
SEM provides advanced style ads for customers, and you can add an image or your website logo to your ads along with site lines. Additionally, there is no extra charge for adding an image to Ads, and it looks attractive and impressive and improves your CTR.
Folder Monitoring And Convenient Management
Baidu SEM provides a folder monitoring icon. It helps to select different keywords to be into one folder or several folders. These folders have relevant keywords data such as impressions, clicks, conversions, and cost, etc.
Business Bridge Mobile Consultancy And Gift Coupons
Baidu is a mobile-friendly app and helps visitors to start chatting with your business staff without installing any software. SEM also offers an ad extension tool, where you can insert the “Free online consultancy” button n your ad. Once the ad gets exposures, visitors may click on the button and start online chat with your staff.
Baidu SEM also calculates points based on how much you spend on your PPC campaign and covert them into gifts or coupons.
Limitations Of Baidu SEM
Not Easy To Set An Account
You can create an account in Adwords within a minute; however, in Baidu, you have to provide a business license, proof of ownership for website verification. For the first login, you also require a Chinese mobile number and other details.
Advertising From Different Websites From Single Account Is Not Possible
It is not possible to advertise different websites from one single account in Baidu like Adwords.
Each Campaign Requires a Daily Budget Of 50 Chinese Yuan
Unlike Adwords, SEM campaign can’t be set up as small as you want. The minimum daily budget for fifteen campaign is at least 750 Chinese Yuan as the minimum daily budget for a campaign must be 50 Chinese Yuan.
Pre-Paid Threshold Is Needed And Requires A Week
You need a pre-payment for Baidu accounts before its balance is used up, you need to pre-pay the money. If you are handling the SEM account from foreign, then the pre-paid threshold takes a week, which is very time-consuming.
Cannot Show Average Position Metric In Dashboard
Baidu SEM doesn’t show the current position of metric on its dashboard. It is more challenging to decide which keywords to use or not when you want to get information about keyword positioning.
Also, you cannot do automatic bidding in Baidu and is limited to the top three positions. However, you have a lot of choices for automated bidding in AdWords.
No Filter And Segmentation Function
As we know, Adword offers a lot of filters and segmentation functions. You may easily use them to filter out or segment what you want to do bidding analysis. However, these functions aren’t available in Baidu.
Editor Is Good, But Still Second To AdWord Editor
Generally, Baidu editor is good for an offline campaign management tool that can effectively help you establish, upload, and download your campaign. You can even manage your bids in Baidu editor.
However, compared to AdWords editor, it has its defects. It isn’t sensitive to errors and also not convenient to do any text change. Baidu editor also doesn’t have functions like replace text, append text, and advance URL changes.
Staying Creative by Following an SEO-Driven Content Strategy
Many English and Humanities graduates never thought they would be writing about ‘Data Structures’ or ‘Top SEO Analytics Tools’ when publishing their articles. However, there are ways to stay creative, even within a primarily SEO driven strategy. Let us dive into some of the steps where, as a content writer of an SEO company Houston, you do not have to sacrifice your creative freedom for organic growth.
Enlisting the help of experts for sparking creativity while making sure the posts are still keyword-driven
A few days back, a writer has penned a post on first versus third party APIs. Although he wrote it well, due to lack of software knowledge, he could not able to articulate the way he wished to. He was not impressed with the write up due to lack of grasping the concept thoroughly, and if a marketer reads it, they will not be learning much. So, he consulted a few IT specialists at his organization and discussed with two developer support specialists. The writer gathered quotes from the experts in the field, drafted a fresh post that makes sense to him as well as the specialists and published it.
The point is if a topic seems daunting to you and not feeling comfortable to write, please do not hesitate to reach out to the experts. Their passion for the subject will inspire you to write from a more human angle. It is essential to keep in mind that keyword-driven content leaves enough room to angle the article in several exciting directions as long as the insight you are providing is same with the intent of the keyword you plan to target.
Using multimedia to give a new twist to the old content
If you are unable to write any dry topic assigned by your SEO company in Houston, unleash your creativity by adding multimedia elements like images, YouTube videos, graphs, or podcasts to get new traffic opportunities and generating image traffic through the SERPs. The various designs will help in staying engaged when writing the piece and can help your post on rank on search engines, as they prefer multimedia components like video or images. For example, you can embed a video in ‘Tips to Create a Well-Written Introduction with an Example’. Readers can both the option of reading the post as well as watch the discussion.
Interviewing leaders from several industries and telling their stories
You can talk to industry leaders for synthesizing complex psychological problems and translate them into tactical strategies for marketers that allow stretching your creative muscle. It is best to interview experts over the phone or through the mail and uses their ideas in creating coherent, meaningful narratives. For example, if you need to create content for e-commerce sites, try to connect with an e-commerce consultant to get quotes about the future of the industry. It is vital to consider whom you are interested in interacting with and how the expert’s inputs will align with your target audience and brainstorm ideas from there.
Four Reasons to Use a Digital Marketing Agency
The rising income per capita, changing demographics, increased consumer spending has made the China market attractive to Western businesses. But whether you operate in healthcare, eCommerce, or retail, there are significant challenges to overcome to achieve a measurable ROI in your online marketing initiatives in China. You need the help of China digital marketing agency (adstochina.westwin.com/china-digital-marketing agency). Here’s why.
1. Cultural Knowledge
Cultural factors in China and western countries are so different that they could affect the success of your business. They act like individual barriers that every business needs to overcome. When entering the Chinese market, western companies need to understand they are operating in a different cultural environment.
The communication norms, perception of customers, values, and other aspects cannot be compared to their respective country’s counterparts. Since the cultural aspects cannot be quantified or measured, their impact may go unnoticed. A thesis shows many foreign companies fail in the Chinese market due to their unwillingness to adapt their marketing strategy to the Chinese cultural environment. I
To implement marketing strategies successfully, western companies need to learn about Chinese culture mindfully. A China marketing firm can help western companies get more familiar with Chinese culture. They can also provide useful advice for their marketing strategies.
2. Digital Marketing Landscape of China
The digital marketing landscape in China is different from the rest of the world. China has created an online environment where Chinese digital companies have thrived and there is no competition from established foreign players. Due to the uniqueness of the Chinese market and the role of government in monitoring online activities, China has created a wealth of bespoke online and social network platforms.
The “Great firewall of china” blocks foreign digital platforms like Google, Facebook, YouTube, and Twitter. Here domestic platforms dominate. Here are some important facts about the digital marketing landscape in China.
· Baidu is the largest search engine in China with more than 66% online search market share in China.
· WeChat is a social media and multi-purpose messaging platform in China. It is a cross between Facebook and WhatsApp. WeChat has more than 1 billion monthly active users. Though the WeChat user base expands beyond China, its largest user base is in China with over 600 million users.
· Weibo is a micro-blogging site just like Twitter. It is one of the biggest social media platforms in China with more than 445 million monthly active users.
Thus you can see to achieve success in the Chinese market; you need to have good knowledge about Chinese digital marketing platforms. These platforms do not support the English language. So you need to have good knowledge of the Mandarin language to create content and implement marketing strategies on these Chinese digital platforms.
You need an expert marketing partner like China digital marketing agency to navigate successfully through China’s unique digital marketing landscape
3. Administration and Relevant Campaign Experience
Setting up accounts on Chinese digital marketing platforms can be a long and difficult process for Western companies. Marketing in China can be tricky as search engines and regulations are entirely different.
Aside from language barriers, Baidu has its regulations for setup. You need a business registration certificate to open a business account on Baidu. Besides that, you also need to provide the following things
· Screenshot of one of the company representatives’ passport
· An authorization letter signed by the company representative
· Latest bank statement
· Photos of the entrance with the company’s logo and name
A local Chinese digital marketing agency is more likely to be aware of the updated rules and regulations related to registering your business entity on Chinese digital marketing platforms. Their assistance will not only cut the time but also make the registration process easy for you.
Chinese digital marketing platforms are diverse, segmented, and highly complex. For example, Tier-3 cities in China have registered the highest eCommerce growth in recent years. There are around 32 million buyers in tier-3 cities alone. Knowing such facts is crucial to develop a powerful marketing strategy to reach your target audience. It is more likely a leading China digital marketing agency knows all important facts crucial for a successful marketing strategy. So when do you plan to hire a China digital marketing agency?
How a Digital eCommerce Agency Works?
Taking your brand international is something almost all companies dream of, but there’s a certain level of challenge that comes into play when that international country is China. This is because even though it is the world’s most populous country, they live by their own rules. Their social media platforms are nothing like ours, in fact, they don’t even have Google there! So, when it comes to globalizing your brand and taking things international (in China), you’re going to need to put some extra thought into it.
Chinese Digital eCommerce agency: Is It Necessary?
Well, let’s just put it this way: if you are interested to tap into the Chinese marketplace with your eCommerce business but have had no prior experience doing so, it is not going to be easy. The best thing to do is hire some external help, aka, China’s digital eCommerce agencies, and take it from there.
Why they’re necessary, you ask? Well, these agencies specialize in helping companies make their way into China successfully. Despite the kind of company you are and the business you run, they are trained to tailor customized packages that tend to your needs in order to make it an effective effort in the Chinese market. Your best shot is finding a company that has experience dipping their toes in various fields (and not necessarily limited to eCommerce). Then again, agencies that have multiple success stories of helping companies successfully launch their eCommerce websites in the Chinese market might also be a good shot. The choice is yours.
But in this article, we will talk about what China’s digital eCommerce agencies do to make it work, and how they operate so you know what you’re getting into.
Designing an eCommerce Strategy from Scratch
Even though you have an effective eCommerce strategy in place that worked wonders in other countries, you may have to make several changes, and in worse cases, start from scratch. But the good news is that you’re not alone, and even better, you won’t have to move a muscle. The hired China eCommerce agency has got your back. They focus on creating a unique strategy that helps you seamlessly enter the marketplace: this is done by researching the existing competition in the market, collecting consumer insights, and creating multi-channel strategies. After all this thorough planning, you will have a good eCommerce strategy before you tap into the market.
Setting Up Stores & Working On Their Operation
Setting up stores might be your forte but remember: everything needs some extra thought in China. Even with store setups, you need to consider what kind of store design would appeal best to the typical Chinese consumer. After discussing store design and development, they would also take care of online store operations, potential creative promotions, and much more. We won’t get into the technicalities of it all, but one thing’s for sure: it’ll be a load off your mind. Additionally, they will take care of customer service, which has a huge impact on China.
Localization: Everything China!
Then, of course, comes the daunting, scary cross-border problems one would have to face while shifting their business to China. This is inclusive of the cross border payment gateways, taxations, and other policies, most of which would take a while for you to get accustomed to. Hiring a Chinese digital eCommerce agency to do this for you would make life so much easier. And of course, then there’s localizing your website itself: remember, Chinese customers, do not want to see English websites. In fact, they will immediately exit if they don’t see Chinese: this will also be handled by the hired agency.
Pull Out All The Stops: eCommerce Marketing Techniques
After all, the technical requirements of an eCommerce business have been taken care of, that’s when the digital eCommerce agency gets to work: the marketing side of it. We all know the importance of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) in today’s digital world. In China, consumers are very dependent on their mobile phones and a lot of their daily decisions are influenced by what they see on their phones. The agencies, therefore, leverage social media platforms by using social media marketing to reach out to customers. Most Chinese eCommerce agencies also make use of Key Opinion Leaders (KOLs) which has a very high success rate in China.
Advertising Agencies – What to Look for When Hiring an Advertising Agency
With your own business or brand, you know your own business from the inside and out, but if you are small, you could have trouble finding a way to effectively connect with customers through a creative marketing campaign. You may not have the time to do proper research, or the resources to hire your own marketing team; and even if you do, they may not be able to handle every medium you want to target your advertising. That’s where advertising agencies Los Angeles come in.
Advertising agencies in Los Angeles give you the resources you need to make sure your next marketing campaign is a huge hit. However, what should you be looking for in an advertising agency to ensure that they mesh well with your business or brand, and that they will be able to create that stunning marketing campaign that will boost your business to the next level?
The Services the Agencies Offer
Discovering the right advertising agencies in Los Angeles for your business begins with knowing what kind of services you are expecting from them. What your business needs in terms of an advertising agency can change depending on the size of your company, whether or not you have an in-house advertising team, or even what kind of industry you are in. Some advertising agencies are great at giving you a new image through rebranding, bringing in a new segment of customers you need to boost your business. If you are a brand new company, then your marketing team is likely very small, or non-existent, so you are going to need to find an advertising agency that can cover a majority of the parts of a marketing campaign effectively. You’ll also need to consider, before hiring an advertising agency, whether or not you need a full scale marketing campaign, or just an agency to target a specific type (social media, google search ads, video ads, etc.) A majority of advertising agencies in Los Angeles know how to do a bit of everything, but sometimes they focus on specific aspects of marketing campaigns; you need to know what services you require of them to be able to start narrowing down your choices.
Finding an Agency with Similar Interests and Atmosphere
There are a lot of different kinds of businesses out there, and each has their own interests and atmospheres. You may want your advertising to make a statement, or maybe not, but the advertising agencies in Los Angeles you want to work with are going to need to be able to work well with your business to understand what your goals are as a company. To be most effective, an advertising agency should be asking you specific questions about your business practices, the atmosphere you like to project for your employees, and the kind of image you want to project to your customers.
Understanding everything about your business gives advertising agencies in Los Angeles the best chance of crafting a marketing campaign that projects your business in the best way possible. Always take serious consideration of an advertising agency that goes out of its way to understand you and your business.
Examples of Previous Marketing Campaigns
Examples of previous work on marketing campaigns done by advertising agencies in Los Angeles give you a glimpse into what they are capable of, and their style. Any advertising agency worth serious consideration will give you several examples of work they have done in the past for former or current clients, and they may even give you examples of the kind of return on investment (ROI) they were able to obtain through their creative, eye-catching marketing campaigns. If they have done work in your industry before, even better.
Reasonable Cost
Cost is something that is a large consideration when it comes to marketing; you want a positive ROI, otherwise the marketing campaign would be considered a failure. You don’t necessarily want to go with the advertising agencies in Los Angeles that quote you the lowest cost, but you may not get enough ROI out of the most expensive ones, either. Weigh the pros and cons of what they offer, and the previous work they have done with their quoted prices, and choose what you are most comfortable with.
Communication that is Clear and Timely
The success of marketing campaigns requires clear communication with advertising agencies in Los Angeles. There are advertising agencies of every size, from small, single teams to huge, international corporations; you need to find an advertising agency that will not marginalize your company. Being able to get clear lines of communications sorted out from the beginning, and have timely responses from the advertising agency, can ensure a positive working relationship that flourishes. Being able to choose the right advertising agencies in Los Angeles for your business can be time consuming, but it is well worth it when you find the right agency that crafts the marketing campaign that rockets your company to the top.
Why Social Media Marketing is The Heart of Digital Marketing?
According to Statista, China has the largest online community in the world and the Chinese Internet population stood at 840 million last year. Also, China has the biggest social media market and social media sites like WeChat and Weibo attract millions of users every day.
A good digital marketing strategy is important to reach Chinese consumers and it cannot be complete without social media advertising in China. Below are several reasons why.
To Create Brand Awareness
Creating a social media profile of your brand on popular social media platforms like Weibo and WeChat is the first step towards success. WeChat is the biggest social media platform in China with more than a billion monthly active users. Given the fact that WeChat’s user base is heavily concentrated in China, the presence of your brand on WeChat would result in good brand exposure and bring your brand closer to the Chinese audience.
Chinese consumers don’t just buy online; they also value the shopping experiences that come with it. In simple words, Chinese consumers will look for reviews and recommendations on social media platforms before making purchases.
WeChat also offers a store add-on that can be integrated with your official WeChat account and use it to showcase your products and services. This is a great way to engage customers and draw their attention.
Cost-Effectiveness
Marketing costs on Chinese social media platforms are comparatively lower than other platforms. The paid advertising costs on the Baidu search engine range from $1 per click to $20 per click for competitive niches. Also, you need to deposit a minimum initial ad credit deposit of $2000 to kick-start your paid ad campaign on Baidu.
On the other hand, the marketing costs on WeChat and Weibo are comparatively lower and might provide you a higher return on your investment. A WeChat paid KOL campaign can cost $49.86 per 1000 reads while a Weibo paid KOL campaign would cost around $11.09 per 1000 impressions.
Create Brand Loyalty
Your online presence would bring back customers and generate revenue but businesses want more than that. There is no doubt WeChat and Weibo would provide brand exposure and bring in customers. Besides that, WeChat and Weibo can also help you create brand loyalty that will ensure repeat customers.
WeChat offers several tools to improve customer communication that is the first step towards building brand loyalty. Businesses can post useful topics for customers that will help customers know more about your business and help build trust. WeChat also allows businesses to set up a third-party evaluation for its products that allows consumers to evaluate the product and share their feeling with other customers using the same brand.
Improve Customer Satisfaction
Brand loyalty and customer satisfaction go hand in hand. You cannot build brand loyalty without achieving a high level of customer satisfaction. Chinese consumers see social media platforms as direct channels of communication with businesses. For example, Chinese consumers can get personal replies to their queries and comment from the brands they follow.
Chinese consumers appreciate the fact that brands value them and took time to reply which is perceived in a positive light. The use of Social media platforms like WeChat and Weibo is not limited to product launch platforms but brands can use these platforms to create a voice for their company and listen to customer voice which improves customer satisfaction.
Understanding Market
Understanding the market is crucial for any brand to succeed. Social media platforms like WeChat allow consumers to do everything. According to a survey, Chinese netizens spend around 3 hours every day on social media apps. WeChat offers much functionality that pushes the customer relationship to the maximum.
WeChat offers many data gathering tools that help understand the market and customer preferences in a better way. For example, WeChat CRM can collect data for each interaction with a brand that can be used to understand the market and consumer trends. Digital marketing is all about communication and social media platforms are the best communication platforms available for businesses. This is the primary reason why social media marketing is considered the heart of digital marketing. And without doing social media advertising in China, you cannot reap the benefits. So what are you waiting for?
Why You Should Use Baidu PPC for Digital Marketing?
Marketing your business well is crucial for making your brand a household name in China. And that is why you need to harness the power of digital marketing to reach the million-plus internet users in the country. One of the best ways of doing this is by using search engine platforms like Baidu. With its extensive user base, Baidu is China’s most influential search engine. So much so that not being on Baidu is almost akin to not having an online presence on the Chinese internet.
Let’s look at some of the reasons why you should be using China PPC for digital marketing:
It will help you to increase your online visibility
Baidu processes an extensive amount of search queries from over 60 million Chinese users every single day. So, if you use the right keywords, write attention-getting advertising copy, and put up attractive-looking advertisements on the platform, you stand a very good chance of being noticed by an incredible number of people. Quite a few of them might click on your advertisements, leading to an upswing in the web traffic to your site. With a heightened online visibility, you may be able to get more conversions and see a definite boost in business.
It will help with segmented and targeted marketing
Even though millions of Chinese use the Baidu search engine, they may not all necessarily need or be interested in your products and services. So, the one size fits all marketing tactics that target everyone aren’t going to get you the desired ROI. You will do better to research the market for potential customers that might actually buy and use your products and services. To find these, you will need to segment people by their ages, genders, locations, professions, incomes, interests, spending habits, and other parameters.
Once you’ve done this, you can create specific advertising campaigns to target these various segments. That way, you will be more likely to get their attention, and there will be more of a chance that they will buy your products and services and, in the long run, transform into loyal customers.
It can help you save on advertising expenses
If you have invested in search engine advertising abroad, you probably know that it can be quite expensive. On Baidu, on the other hand, the rates are more reasonable, and you will also get more traffic. Chinese internet users have not yet succumbed to the advertising fatigue that is common with foreign users. They are less likely to ignore or overlook your advertisements, especially if you make them enticing enough.
They will click on them, and if they find your products and services useful, necessary, or appealing, they will buy them and even tell other people about their purchase. Such word-of-mouth advertising will prove to be an added benefit for your business and bring you many new customers.
It allows you to advertise in English
Baidu announced that it was launching Baidu Tuiguang, the English language version of its Baidu PPC management platform. The company wanted to make it more convenient for foreign businesses to market their brands and establish themselves in China. While a growing number of Chinese users are fluent in English, many prefer their language when searching for things on Baidu. However, they won’t be averse to checking out English advertisements if these kindle their interest. That is fortuitous for foreign companies that want to advertise on Baidu and don’t know Chinese and don’t have the resources for language translation services.
It is important to note that you will need to provide a legitimate business certificate and get official permission from the Chinese government to set up a Baidu PPC account. It can be a long process, and you may find it more convenient to hire a reputable and digital marketing agency to handle it for you. They can also set up and manage the account for you. It will especially work out to your advantage if you are planning to carry out your advertising campaigns in Chinese. For marketing success, you will need to hire a local or China-focused company that is fluent in the language, understands the cultural nuances, and is up-to-date on popular social trends and influencers.
How a Digital Marketing Agency Help to Boost Your Business Strength?
China is a great place for you to start your business venture. There is an ever-growing consumption rate and the mere population becomes your large target audience. However, there is a lot that you may not be aware of when it comes to how you can reach them.
Since the success of your business depends on the consumption of these customers, you need someone who can point you in the right direction. This is where China digital marketing agency (https://adstochina.westwin.com/ china-digital-marketing-agency) comes into play.
The following article stresses on the main ideas behind their workforce and how they make a difference:
The following article stresses on the main ideas behind their workforce and how they make a difference:
Strategy Consulting
Digital marketing teams such as China digital marketing agency help you understand your market better through extensive research, study target consumer behavior and helping you come up with brand localization techniques and the best most effective brand entrance.
Search Engine
The Chinese do not follow in the footsteps of the rest of the world with regard to search engines. Therefore, it is necessary to crack into the search engines that are popular with the Chinese population in order to stay visible and accessible. This is where the digital marketing agency comes into play. With in-depth knowledge of the most used search engines in China, they will help you crack your way into the frame of vision, virtually speaking. They help you get access to Baidu, the top used Search Engine in China, 360, the second most popular search engine and Sogou—the only search engine that connects with WeChat!
Social Media Marketing
When you have such a sea of possible clientele, you need to make sure you reach as much as them as you possibly can! And what better way to do so than to spread through social media? You will rarely find someone who is not active on social media. China digital marketing agency makes your story known and advertises your products through various prevalent social media platforms like WeChat, Weibo and by using social influencers. After all, studies show people are more likely to buy a product that has been endorsed by someone they value the opinions of—be it a close friend or family member, or a well-known social figure they admire.
Target your audience & reach out to them
While it is important to reach out to as many potential customers as you can, you also want to ensure you do not become a menace to someone who has no use of the product you are selling. China digital marketing agency takes over the task of collecting data specific to the age, sex, demographics of the target audience and reaching out to them specifically. This will help you save your resources for the customers you actually want to attract while saving you from becoming a spam advertiser. For example, an advertisement for a new special feature of a sanitary napkin will instantly catch the eye of girls and women mainly between the ages of 12-40 whereas women above that age and men do not see the need for this product. Targeting your attention to the former crowd will yield better profit.
With the use of video ads, In-feed ads and banners with links to your website, you can help spread your product out into the sea of potential consumers!
Which brings us to one of the most important factors to consider in order to have a thriving business-
Your Website
When a possible client sees your well-made advertisement and wants to know more about the product, the information should be readily available to them. The competition is on a constant rise nowadays, so it is important to have every edge possible to stay relevant. China digital marketing agency makes sure you have an attractive webpage full of facts and easy to workaround.
With today’s global marketing booming the way it is, you need to be able to tend to the specific needs of the demographic. Factors such as language, products, and even colors, that may seem trivial can be the difference between profiting from or losing your business. With the help of a digital agency, you will be working with professionals skilled in the clientele you are hoping to acquire and thereby, make an impression, both in China and overseas! Hopefully, this article has helped you see how trivial it is to have a digital marketing agency on your team if you want your business to succeed!
Drive Traffic to Your Site with Professional SEO Services
If an online business were the human body, website traffic would be the very blood coursing through its veins. Yes- it is that essential. Many visitors click on the link to your website, hoping to find something useful for them. They are potential customers, so they have the upper hand in the situation; it is your responsibility to grab their attention and get them to return. The more people you retrieve, the more sales you generate. Driving more traffic to your website is what most people strive for, but it is not easy. With the ever-changing ways of the industry, how does one keep up?
Professional SEO Services
Yes, that would be the answer to your problems: hire professional SEO services, especially if you’re new to the field. Website traffic reflects how good/bad a company is doing online and is an essential means to increase sales. A professional SEO company will help you formulate the perfect marketing strategy that will help you get a better ranking for search engine results and put your website higher on the google search engine page (isn’t that the dream, after all?)
The basic principle, followed by all SEO companies, is optimizing your website to get more traffic to yours. Even though this seems simple enough when there are close to 1.2 billion websites in the world, how do you make sure yours stands out to the customers and gets enough traffic? The answer is you can’t unless you’re a professional in the field.
If you don’t have a solid understanding of SEO, chances are you might fail at it: it’s not luck-based, but fact-based. Look for Houston SEO services (if you’re in the Houston area) to do the job for you. A Houston SEO firm would save you time while improving upon your SERP rankings.
…How do they do that? Let’s take a look:
Keywords
Did you know that most searches (Google, Yahoo, etc.) comprise of 50% people using four words or more? So if you thought “keywords” had to be keywords, this is not always true. You also need long-tail keywords specific to the search! Now, if you think that broad keywords are easy to generate, you thought wrong. There happens to be tough competition in the field, meaning you need to offer something so special that it stands out. But thanks to the professional SEO company that you hired, you don’t have to worry about it! Sit back and enjoy the increased traffic on your website because you hired right.
Good, Relatable Content
If a person Googles something, they have pages and pages of results that pop up; it’s a competitive world out there. Multiple people write on the same topic. If you want to get listed at the top of the search listings, you have to ensure that your content is relatable: this is often something most companies don’t agree with; they want to stand out by sounding like one of the best companies out there. But the truth is that you could grab people’s attention by simply making them relate to your content. Good, well-researched content is what professional SEO companies strive for.
Mobile Friendliness
With the world turning towards compactness, no one wants to surf on laptops and desktops anymore. According to Google, the number of mobile searches outweighs the desktop searches in over ten countries (including the US and Japan). If you wish to capitalize on this growing trend, you must ensure that your website or app is mobile-friendly.
Backlinks
Backlines are endorsements for your website; if you have guest blogs that have good traffic linked back to your website, this improves the traffic to your website. Getting listed on online directories also helps improve your traffic: this is something your SEO company could do. The e-directory linking back to your website would gain leads, and they will ensure to keep updating your information on these directories to improve your SEO ranking.
