Category Archives: Direct Marketing
How can Print and Mail Service Help Your Direct Mail Campaigns
Print and mail services offer that much needed authenticity to the mails you send out to your target audiences. Even in direct mails, there is a threat of mails going straight to trash box which no marketer or business wants. Every business wants the recipient to open and read the message contained in the mail, in fact, they want the reader to take the necessary action, as well!
Increase your direct mail response rates with highly creative and effective solutions for print and mail services; such printing services help you create your own custom mails with creative and attractive designs, styles, fonts and more. Increase the average response rate for your direct mail campaigns with such highly customized print services. You can customize any mail product from post cards to flyers, brochures, and catalogs to create an impact on the recipients and give them an impression that the mail contains information specific to their needs.
Print and mail services help you print a huge number of mails with high levels of customization for each individual recipient. For example, you can create mail-merged letters with custom messages and information as determined by you and for each individual mail you can have the separate return address of your local office for the given recipient location. In addition, with the help of variable printing and pre-defined rules and conditions, you can create highly customized texts, images, graphs for each set of mails or even for each individual mail based on the promotion or campaign.
Print and mail services solutions offer great quality, highly personalized printing services that stand out from the rest and grabs the attention of the recipient. Most of the mail that your recipient receives goes to trash, as an average recipient does not have the time or the patience to go through the heap of marketing literature they receive. Quality print services understand this and makes sure that your mail campaign has effective print material that looks highly personalized that addresses the recipient’s issues.
The Direct mail has several benefits over other medium of advertisement such as television, radio, etc., as you can specifically target your audience and send them your customized message, which offers a higher brand awareness and possibly higher sales. Print and mail services help direct mail towards this goal by creating attention grabbing print material with greater levels of personalization to send out to the recipients. Such material stands out from the junk mail and attract the eye of the recipients forcing them to open the mail, read it, and take an action that you want them to take.
How to Choose the Best Print and Mail Service Company:
Whether you run a small business or a bigger one, print and mail services offer great help in taking your business – products and services – closer to your target audience. Direct mail is still one of the most powerful mediums of advertisement in the digital era; in fact, it has gained strength from these new technologies.
Where the highly technical forms of advertisement for radio, television to the most recent internet may not guarantee to your brand visibility and brand awareness, direct mail has the power to offer your brand that much needed visibility, as your mail goes straight into the hands of your target market. It becomes extremely important that you compel your audience to open the mail, read the message, and take that final step, the action that you want them to take!
Print and mail services solutions that understand how to create an attractive mail that looks highly customized and stands out from the heap of mail that your target customers receive helps you achieve a greater return on your investment.
Chose a Print and Mail services company that offers greater levels of customization for your mail, with the ability to include custom images, text on single page, multiple pages, documents, etc., including customization in terms of address according to the recipient’s demographics plays an important role in the success of your direct mail campaign.
Print and mail services that can help you with any kind of material that you need from post cards to flyers, brochures, booklets, catalogs, stickers and more! You can also customize messages with stylish and beautiful hand addressing fonts, calligraphy and more, so print and mail services offer very attractive first look to your direct mail. Print and mail services that require low minimum order will suit businesses of any size and a campaign of any budget.
The Benefits of Direct Marketing
Direct marketing is the best way to get a product to the international market place almost instantaneously. Whether a product is old and trusted or brand new, a firm specializing in selling products to international markets using direct response marketing is the most efficient and cost-effective way to go. If you’re not sure what direct marketing is think of “As Seen on TV,” and the two-minute infomercials that are becoming more common than the half-hour commercials.
Let’s say you’re a big business with a product that you have had major success selling within the United States, or are an inventor who just created the latest kitchen gadget and it’s selling like wildfire. Of course you want to get your product to the homes in Europe because you know they could definitely benefit from it too. You have your campaign all ready to go, but then what? How are you going to go about launching your direct marketing campaign? Although it seems like it should be relatively easy to successfully sell to the market overseas, it actually isn’t that easy. Although Europeans are known for being more open-minded than people in the U.S., they are more cautious when it comes to buying products from a different continent. Because they think they don’t need the same products because of cultural differences.
An American direct marketing campaign in Germany for example, isn’t received with open arms. What you need to hire is a direct marketing company with a solid background and established name that focuses solely on international product campaigns. They have done all the grunt work, and know what works and what doesn’t. As well, they have strong retail relationships internationally which means they have also cover a lot of markets.
Benefits of using a Trusted Direct Marketing Company For International Product Campaigns
• They focus on international product campaigns.
• An American based firm has connections in the United States to help with preparing the campaign if the client does not have it finalized.
• There is a low-risk option for suppliers.
• They are often small companies so you always know who you will be dealing with, making it easier to build and nurture a relationship with them.
• They understand the only goal of their clients is to sell their product, and so do they.
• They take away the stress and uncertainty of researching international markets, navigating through them, and making a connection.
• They know who is trustworthy in the marketplace, which takes away the threat of someone knocking off the product.
It’s important to note that while some international distribution direct marketing firms claim they cover a substantial market internationally, this is not always the case. Sometimes, because they are successful selling to a small market, they believe they’re proficient at selling overseas. As a result, you want to make sure they cover at least 50 markets.
Direct marketing is the best way to get products, new and established, to the people living overseas that can benefit the most from them. A firm specializing in direct response advertising, with an international market knows how to do this efficiently.
Hire a Direct Marketing Company
Despite the fact that it’s been given a bad reputation over the years because of dinner-time telemarketer phone calls and emails sent five times a day, direct marketing can be beneficial for many companies. It is sometimes considered a controversial sales method because the direct contact between potential customers and a company can be tiresome for both parties. This is what makes a direct marketing company so important; it has the tools and knowledge to plan and execute direct marketing methods that are less intrusive for potential customers, but still successful for businesses.
Direct marketing nowadays is more than simply mailed flyers and catalogues or inconveniently timed phone calls. The method can now include many different personal-based tactics like emails, texts, and social media messages. It can also include mass-media based marketing strategies that have a much wider audience, but still have a customer-focused message. These can include direct response television (commonly called infomercials), magazine advertisements, and even billboards. A good direct marketing company will use a variety of channels.
No matter the channel, though, direct marketing always focuses on the customer, the data, and accountability. A direct marketing company will know that this distinguishes direct marketing from other types of advertising. Direct marketing messages are addressed directly to the customer (sometimes in differing audience sizes), seek to drive a specific “call to action” (like clicking a website’s link), and emphasize trackable and measurable responses from customers.
The first step to a successful campaign that a direct marketing company will use is to identify the specific demographics of potential customers. This can include a larger audience, such as stay-at-home moms, or individual personal information, such as mailing addresses. The larger audience demographics can be used for widespread tactics such as direct response television or insert media (marketing materials inserted in other communications such as newspapers), while the personal information can be used for mailing catalogues or coupons.
From there, the direct marketing company can strategize to determine the best channels to approach the specific audience. Direct marketing needs to balance the line between overloading their potential customers and being truly channel-agnostic. The message needs to be seen or heard, and the call to action needs to be clear, but customers don’t want to receive three emails, two phone calls, and three flyers from the same company in a two-day span. A direct marketing company will know how to avoid annoying customers while still getting the message across.
Once a campaign has been executed, its effectiveness needs to be correctly analyzed. An important factor of direct marketing is that every complete campaign must be examined. A direct marketing company will look at the number of customers that completed the advertised call to action versus the time and money spent, and determine whether or not the campaign was a success. In the future, the tactics may either be replicated or altered, depending on the outcome.
Because so many skills are needed for one marketing campaign—including targeting the right market, determining appropriate channels to reach said market, and analyzing the results—a professional direct marketing company is the most efficient way to directly reach an audience. Direct marketing, when done well, can reach more people and, in turn, generate more customers.
