Category Archives: Marketing Tips

How to Select a Marketing Company for Marketing Your Business

Finding the right online marketing agency can be a bit of a process, but its not difficult once you get started. Fortunately as the need for branding agencies grows, there are more marketing companies to choose from and they can all serve you well, if you know how to hire the right one. How can you find the marketing company in Austin who will be the best for your business?

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Top Three Marketing Job Interview Questions You Should Ask All Candidates

Given marketing’s broad scope, it can be difficult to assess potential marketing candidates according to a set criterion. Along with knowing marketing terminology and how different marketing strategies work, they need to be able to discern which strategies work in which situations, and how to improvise when needed.

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Five Toughest Marketing Job Interview Questions

Marketing as a concept is shapeless and the definition of marketing is so broad that everything that goes within the company comes under the marketing fabric.

To make things easy for you, we have compiled a list of seven toughest marketing job interview questions that you should ask every potential candidate.

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Top Three Frequently Asked Marketing Interview Questions and Answers

No matter which marketing position you are interviewing for, there are some questions that are standard in marketing job interviews. Here are the top 10 frequently asked marketing interview questions and answers that should be part of all marketing position interviews.

1. What Are the Seven Important P’s of the Marketing Mix?

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Important Marketing Interview Questions and Answers

Marketing roles are harder to fill as finding the right marketing talent is not easy. To make it easier for you, we have created a list of important marketing interview questions and answers that would help you select the right marketing talent.

What is Important to Achieve Marketing Success?

The candidate should be able to draw up a rough marketing strategy for your product or service. No matter what the strategy is all about, the main focus of the marketing strategy should be customer satisfaction.

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Understanding the Role of Marketing Recruitment Agencies

The quality and efficiency of your marketing team is crucial to the success and the growth of your business. However, with too many companies chasing scarcely available talents, your in-house recruiters struggle to attract the best marketing staff that can beat the competition and help your business stay ahead of its competitors. Marketing recruiting agencies have expertise in spotting and attractive sales, marketing, and business development candidates to help fill open positions at various businesses.

With a refined process, wide networks, latest tools, and the services of veterans in the field of sales and marketing these specialists’ sales recruiters can help your business find all-star marketing team. Whether you need a sales associate or a Vice-president of sales, marketing recruiting firms can help you find the best talents easily.

Marketing recruitment agencies knows how to identify genuine candidates and make sure they verify the previous achievements, check with past employers, ask for references, conduct background checks, etc. to offer the perfect candidate who can help your business achieve revenue growth. Filling open marketing staff position with the help of marketing recruitment agencies is a great option for business today; however, you need to have an understanding of how these agencies work, so you get the most hiring through these companies.

Role of marketing recruiting companies in modern businesses

Understand clients requirements: Marketing recruitment firms know that each company and vacancy has a specific requirement, they make sure they pay attention to detail in understanding the job role, responsibility and the expectations of the business from the sales staff, so they offer suitable candidates to the company.

Offer quality candidates: Staffing agencies understand it is important to maintain quality than quantity, so they offer high quality profiles to their clients. The primary reason businesses turn towards these agencies is that they pursue both active and passive job seekers and attract the best talents in a specific niche. Accordingly, these agencies meticulously select the perfect candidate considering the job role, organizational culture, hiring managers expectations, candidates achievements etc.

Consulting: As recruitment consultants marketing recruitment agencies offer a wide range of consulting services to your business, hiring managers to help them select the perfect candidates for the open positions. In this capacity, these agencies help hiring managers with the latest trends in interviewing, screening, etc., and help overcome fatigue with the overwhelming application screening process.

Transparent: Marketing staffing companies are very professional and follow transparency in their transactions. They disclose every small piece of information they know about the candidate, both positive and negative, to the client, hiring manager, so the hiring manager takes an informed decision.

Up training: The best marketing recruitment companies understand that their job begins when they place a candidate with their client. Getting feedback on the performance of the candidate, tracking developments at client’s place, changing requirements, up training the candidate to the changes and in accordance with the feedback from the client is crucial to the success of recruitment exercise, and results in maximum satisfaction for both client and candidate.

Scalable Solutions: Staffing agencies offer readily available, trained candidates to the company at short notices and on flexible terms. These agencies are always on the toes looking to place more candidates with their clients. When you need more employees for a new project, to meet the seasonal demand, or to fill a position that fell vacant because of emergency leave these agencies offer quick and the best recruitment solutions.

Negotiation: Sales and marketing recruiters have great negotiating skills. They negotiate the salary, compensation, benefits etc., for the candidates considering both the expectations of the candidate and the budget client has for the particular open position.  Recruiters have the knowledge about the current fair pay for the particular position in relation to the skills candidate possess. Compensation plays an important role in keeping the candidates satisfied and helps retain the best talents, while a reasonable pay helps companies stay within the budget allocated for the job.

Marketing recruitment agencies play a crucial role in the growth and profitability of the company, an understanding of the role of these agencies facilitate smooth functioning of the business and plan for expansion and growth. read more

What are the Benefits of Using Marketing Staffing Agencies?

The role of marketing in business is paramount. You can’t have an exceptional product and simply hope it to sell in droves without any efforts to market it to the right audience. Marketing functions have also changed over the years. Now, companies need personnel to handle their digital marketing campaigns and creative talent to create the right materials for branding purposes.

Creative talent is now indispensable for successful marketing campaigns. But it is not easy to find creative professionals to handle different aspects of the job. One solution is to work with marketing staffing agencies to fill the roles in your company that you need for your new or existing products.

Here are some benefits of working with marketing staffing agencies for your business.

Hiring Becomes Easier

Hiring talent requires time and resources. When the need is to hire creative talent, the process becomes even more challenging. But companies can work with staffing agencies that offer specialized services such as creative recruitment. Many staffing agencies help companies hire creative talent that is essential for executing marketing campaigns. With their expertise and experience, you can hire specialized talent within a short amount of time.

Recruitment firms also conduct background checks for employees and follow up on different references. Companies do not need to waste their time in vetting the candidates.

For candidates who work with recruitment firms, finding the right jobs becomes simpler. Specialized staffing agencies can help you find jobs that are not listed on job sites. They will prepare you for the interview and negotiate a better salary deal for you. If you are a freelance creative professional then specialized agencies can help you land projects or marketing campaigns as per your interest level.

The Availability of Talent and Jobs

Staffing agencies have a database of talent ready to take on challenging roles. They also have access to role that companies are waiting to fill.

Companies need not waste time to sift through hundreds of resumes just for one role. Then there are interviews to hold and the background checks to conduct. Even then it can be difficult to find creative professionals who can take on different kinds of marketing projects and turn them into successful campaigns.

Instead, companies can hire marketing staffing agencies to help them find talent with bulk of the work required for the hiring process complete.

Even creative professionals find it really challenging to find projects that can take their career to greater heights. Creative professionals need projects where they can showcase their potential to the maximum and even gain new experiences. Whether they are looking for contract jobs or permanent positions, specialized recruiters can help them find jobs they want. There is no more running around in circles to land a single job interview.

The Growth Factor

By partnering with the right staffing agency, companies can save time and money on the hiring process. They can find the perfect candidates to execute marketing campaigns to help in the growth of their company.

An exceptional marketing campaign can help a company a launch a new product or a service with all the elements in place for its success. A great logo, a phenomenal digital marketing campaign, captivating product descriptions, and unique website design are essential factors in launching a new business or even a new product. All this is possible only when you have the right graphic designers, web developers, copywriters, and marketing managers available to execute the project efficiently and in a timely manner.

For candidates, unprecedented career growth is only possible when they have access to the right jobs or projects at the right stage in their professional life. Experienced recruiters match candidates with not only perfect jobs but also the right company. If values of the company and the talent are at loggerheads then it is goodbye career growth and hello redundancy. Both parties will need to go through the recruitment process again because the last one didn’t work out. All this can be avoided by working with specialized recruitment firms. read more

Tips for Making High Quality Corporate Film Production

If you have recently looked at any social media feed, you have probably noticed that video content is everywhere. According to Wordstream stats, marketers who use video, grow their revenue 49% faster than those who don’t. Also, the stats show 87% of marketers use online video content which only points towards increasing competition in online video marketing.

To get higher conversions from video marketing, you need high-quality videos that successfully engage the audience and deliver the message. Here are some tips to note when you are seeking to create high-quality corporate film production and corporate video productions.

Hire a Professional Video Production Company

Video production is complicated and time-consuming. It is not something you can do by simply buying a camera. There are a number of factors that go into a well produced corporate video production including; lighting, sound capture, framing of shots, and strategic storytelling, and a well produced edit with professional software — all of that will lead to the production of high quality corporate films that capture your story.

If your business is not related to video production, it would be hard to arrange all the tools and equipment in one place on a schedule. By hiring professional film production companies in NYC, you get freedom from all worries related to professional tools and resources as it is their responsibility to arrange for everything needed for video production – and best of all a professional corporate video producer can draw on years of experience to showcase your business.

Know Your Target Audience

When you are creating a corporate film, you need to know about the target audience well. For example, if you are offering plumbing products or services, your target audience would be property owners; both commercial and residential.

Your promotional video needs to have a strategic approach. The video needs to be specific on how it will help or improve the life of your target consumer. Give your ideal client a character and tailor the storyboard and message to the requirements of your brand; which will result in a well-produced and on-message corporate video production that you can use to market your business

Pick a Purpose

Your video needs to have a specific purpose. If the video is for the “About Us” page, it should speak about your company and services and products you offer. If you try to craft too many messages in a single corporate video, you are more likely to lose the audience. If you are not specific about the purpose, you lose the opportunity to connect with customers.

The message should be summarized within a few sentences to make the video work for you. Try to keep the message simple as possible; the better you have defined your message the more effective it will be.

Get Creative

Not all videos are created equal. You need to work on creating something original by flexing creative muscle. Discuss different concepts and storyboards with the video production company and analyze which stories are the strongest. For example, if you are looking to recruit, you can create videos involving big company advocates rather than showing people working quietly.

If your business is connected to a niche that is related to daily life, find a way to demonstrate the connection between products and daily struggle in the lives of the target audience. Talk to your video production company how you can turn your company’s experiences into interesting customer experiences. The key is to be creative when creating professional videos.

Pay Attention to Detail

No matter which professional video production company you hire, you should pay attention to every aspect of video production. Ultimately, you must be the one to point at little things that can improve the quality of the video. For this, you need to take ownership in the video production work from the beginning.

Further, try to select a video production company that has a trusted and experienced corporate video producer – somebody who understands branding and will focus on the details to ensure that your production is a success.

Focus on Establishing Emotional Connection

The corporate film should strive to establish an emotional connection with the audience. Listing benefits of the company products can be great but you need to also look for a way to strike a deeper emotional connection with your audience.

Telling a story is the right way to achieve both objectives; highlighting benefits of products and striking an emotional connection with your audience. The video should be a visual story that embodies human challenges and the experience you create should resonate with the needs of the customer.

Don’t Tell, Show

Customers tend to consume visual content more easily than text and audio. Instead of listing benefits of your products and services in the video, show your product and service and help the audience relate to the benefits.

Follow the above tips to create high-quality videos and experience increase in leads conversion. Always remember that a poor quality video will not help you achieve anything and will only be a wasteful expenditure. read more

Market Segmentation: The Art of Finding Opportunity

Market segmentation has become so rampant, especially in the online retail sector, that most businesses don’t even think twice about whether to use it or how to go about it. So many companies rely on segmentation to target their communications—whether through email, online ads, targeted social media posts or traditional mail—in an attempt to provide customers with the information they want and need.

For many companies, these segments look essentially the same. Customers are targeted by the same type of basic demographic information no matter what products the company is selling or what services they’re offering.

But with the marketing segmentation tools available today, there is no need to follow the same path as your competitors—or any other businesses—when creating your market segments. Market segmentation is all about finding opportunities to reach and expand your audience in ways that are unique to your business. So before you start targeting ads by gender and marital status, start thinking about other ways you can segment.

Market Segmentation the Old-Fashioned Way

Traditional market segmentation is all about basic demographic information. Gender, location, marital status, family size, and of course, previous purchases. Though this information can be helpful in some instances, it barely scratches the surface of what’s possible with market segmentation, and it ignores the fact that your customers’ lives and interests revolve around so much more than what their gender is. People are much deeper and more interesting than that!

Find Opportunities to Create Useful Market Segments

Of course, there is no one right way to create market segments—and that’s a great thing! There is so much information available that allows you to cater segments to your specific business. Are you marketing for a performance venue? Stop relying on an old-fashioned market segmentation model that tells you rock shows should be marketed to men and ballets to women. You have much more sophisticated information at your fingertips now, so you don’t need to rely on stereotypes. Try social media marketing based on the bands, movies, and entertainers people are interacting with on their accounts. Instead of trying to sell clothing by age information, target ads based on the brands people are following on social media. These methods are simple but nuanced, and they create opportunities for much more detailed market segments.

Use Market Segmentation to Identify Opportunities

Sometimes it works the other way around, too. Sometimes, as you create market segments, you will notice sub-segments within each segment, or you will find that certain segments share certain habits that you didn’t expect. When analyzing your market segmentation information, don’t just check to see if each segment is buying what you thought they’d buy, or behaving as you hoped they would; comb through to see if they’re showing other consistent interests. This might open the door to new segmentation opportunities.

Don’t Be Afraid of Change

The best part about abandoning traditional segmentation in favor of a more unique and personalized model is that it favors what works, rather than what has always been done. This means that, if you have tried to segment your audience in a certain way and it doesn’t seem to be yielding the results you want, or any results at all, you don’t have to stick with it. Market segmentation is all about creating and identifying opportunity, so you’re free to abandon anything that has no use to you and start again with something that works better for your business. It’s all about trial and error.

Evaluate Your Success

When it comes to market segmentation, its important to regularly evaluate your success. The first step is to determine what success looks like to you: maybe it’s a certain percentage of pickup on an email offer. Maybe it’s the reach of an ad. Success will look different to each business, so really think about what’s important to you.

Once you’ve defined what success is to your business, find ways to measure that at regular intervals. Continue with practices that work and adjust ones that don’t.

Market segmentation is more than just targeting emails based on demographics. It’s all about digging deep into the information that’s available to you and turning it into opportunities for your business and for your customers. read more