Category Archives: Marketing Tips

How to Select a Marketing Company for Marketing Your Business

Finding the right online marketing agency can be a bit of a process, but its not difficult once you get started. Fortunately as the need for branding agencies grows, there are more marketing companies to choose from and they can all serve you well, if you know how to hire the right one. How can you find the marketing company in Austin who will be the best for your business?

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Tips for Making High Quality Corporate Film Production

If you have recently looked at any social media feed, you have probably noticed that video content is everywhere. According to Wordstream stats, marketers who use video, grow their revenue 49% faster than those who don’t. Also, the stats show 87% of marketers use online video content which only points towards increasing competition in online video marketing.

To get higher conversions from video marketing, you need high-quality videos that successfully engage the audience and deliver the message. Here are some tips to note when you are seeking to create high-quality corporate film production and corporate video productions.

Hire a Professional Video Production Company

Video production is complicated and time-consuming. It is not something you can do by simply buying a camera. There are a number of factors that go into a well produced corporate video production including; lighting, sound capture, framing of shots, and strategic storytelling, and a well produced edit with professional software — all of that will lead to the production of high quality corporate films that capture your story.

If your business is not related to video production, it would be hard to arrange all the tools and equipment in one place on a schedule. By hiring professional film production companies in NYC, you get freedom from all worries related to professional tools and resources as it is their responsibility to arrange for everything needed for video production – and best of all a professional corporate video producer can draw on years of experience to showcase your business.

Know Your Target Audience

When you are creating a corporate film, you need to know about the target audience well. For example, if you are offering plumbing products or services, your target audience would be property owners; both commercial and residential.

Your promotional video needs to have a strategic approach. The video needs to be specific on how it will help or improve the life of your target consumer. Give your ideal client a character and tailor the storyboard and message to the requirements of your brand; which will result in a well-produced and on-message corporate video production that you can use to market your business

Pick a Purpose

Your video needs to have a specific purpose. If the video is for the “About Us” page, it should speak about your company and services and products you offer. If you try to craft too many messages in a single corporate video, you are more likely to lose the audience. If you are not specific about the purpose, you lose the opportunity to connect with customers.

The message should be summarized within a few sentences to make the video work for you. Try to keep the message simple as possible; the better you have defined your message the more effective it will be.

Get Creative

Not all videos are created equal. You need to work on creating something original by flexing creative muscle. Discuss different concepts and storyboards with the video production company and analyze which stories are the strongest. For example, if you are looking to recruit, you can create videos involving big company advocates rather than showing people working quietly.

If your business is connected to a niche that is related to daily life, find a way to demonstrate the connection between products and daily struggle in the lives of the target audience. Talk to your video production company how you can turn your company’s experiences into interesting customer experiences. The key is to be creative when creating professional videos.

Pay Attention to Detail

No matter which professional video production company you hire, you should pay attention to every aspect of video production. Ultimately, you must be the one to point at little things that can improve the quality of the video. For this, you need to take ownership in the video production work from the beginning.

Further, try to select a video production company that has a trusted and experienced corporate video producer – somebody who understands branding and will focus on the details to ensure that your production is a success.

Focus on Establishing Emotional Connection

The corporate film should strive to establish an emotional connection with the audience. Listing benefits of the company products can be great but you need to also look for a way to strike a deeper emotional connection with your audience.

Telling a story is the right way to achieve both objectives; highlighting benefits of products and striking an emotional connection with your audience. The video should be a visual story that embodies human challenges and the experience you create should resonate with the needs of the customer.

Don’t Tell, Show

Customers tend to consume visual content more easily than text and audio. Instead of listing benefits of your products and services in the video, show your product and service and help the audience relate to the benefits.

Follow the above tips to create high-quality videos and experience increase in leads conversion. Always remember that a poor quality video will not help you achieve anything and will only be a wasteful expenditure. read more

Market Segmentation: The Art of Finding Opportunity

Market segmentation has become so rampant, especially in the online retail sector, that most businesses don’t even think twice about whether to use it or how to go about it. So many companies rely on segmentation to target their communications—whether through email, online ads, targeted social media posts or traditional mail—in an attempt to provide customers with the information they want and need.

For many companies, these segments look essentially the same. Customers are targeted by the same type of basic demographic information no matter what products the company is selling or what services they’re offering.

But with the marketing segmentation tools available today, there is no need to follow the same path as your competitors—or any other businesses—when creating your market segments. Market segmentation is all about finding opportunities to reach and expand your audience in ways that are unique to your business. So before you start targeting ads by gender and marital status, start thinking about other ways you can segment.

Market Segmentation the Old-Fashioned Way

Traditional market segmentation is all about basic demographic information. Gender, location, marital status, family size, and of course, previous purchases. Though this information can be helpful in some instances, it barely scratches the surface of what’s possible with market segmentation, and it ignores the fact that your customers’ lives and interests revolve around so much more than what their gender is. People are much deeper and more interesting than that!

Find Opportunities to Create Useful Market Segments

Of course, there is no one right way to create market segments—and that’s a great thing! There is so much information available that allows you to cater segments to your specific business. Are you marketing for a performance venue? Stop relying on an old-fashioned market segmentation model that tells you rock shows should be marketed to men and ballets to women. You have much more sophisticated information at your fingertips now, so you don’t need to rely on stereotypes. Try social media marketing based on the bands, movies, and entertainers people are interacting with on their accounts. Instead of trying to sell clothing by age information, target ads based on the brands people are following on social media. These methods are simple but nuanced, and they create opportunities for much more detailed market segments.

Use Market Segmentation to Identify Opportunities

Sometimes it works the other way around, too. Sometimes, as you create market segments, you will notice sub-segments within each segment, or you will find that certain segments share certain habits that you didn’t expect. When analyzing your market segmentation information, don’t just check to see if each segment is buying what you thought they’d buy, or behaving as you hoped they would; comb through to see if they’re showing other consistent interests. This might open the door to new segmentation opportunities.

Don’t Be Afraid of Change

The best part about abandoning traditional segmentation in favor of a more unique and personalized model is that it favors what works, rather than what has always been done. This means that, if you have tried to segment your audience in a certain way and it doesn’t seem to be yielding the results you want, or any results at all, you don’t have to stick with it. Market segmentation is all about creating and identifying opportunity, so you’re free to abandon anything that has no use to you and start again with something that works better for your business. It’s all about trial and error.

Evaluate Your Success

When it comes to market segmentation, its important to regularly evaluate your success. The first step is to determine what success looks like to you: maybe it’s a certain percentage of pickup on an email offer. Maybe it’s the reach of an ad. Success will look different to each business, so really think about what’s important to you.

Once you’ve defined what success is to your business, find ways to measure that at regular intervals. Continue with practices that work and adjust ones that don’t.

Market segmentation is more than just targeting emails based on demographics. It’s all about digging deep into the information that’s available to you and turning it into opportunities for your business and for your customers. read more