Earlier, places of the transaction were market, but today they are e-commerce stores. The whole scenario has changed. It seems like the whole world is shopping online. Even those who are shopping offline, also make a decision after researching online. That’s why digital marketing in China has become quintessential for every western business who wants to expand into the Chinese market.

According to recent data published by the China Network Information Center, more than 800 million Chinese are using the internet now. If you are eyeing the Chinese market, then digital marketing is a way to enter into the Chinese market.

So, what you need to know about digital marketing in China, and how digital marketing can boost your business? Let’s find out.

Things You Need to Know About Digital Marketing

Digital marketing in China is a bit different from the western world. Here are a few things you need to know about digital marketing in China:

1. There is no Google, Facebook, Instagram, Twitter, Whatsapp, Youtube, and Messenger in China. All are banned in China. It might be difficult for you to imagine a world without these, but Chinese are doing fairly well with their own alternatives to these. Chinese have Baidu for Google, Weibo for Facebook, Instagram and Twitter combined, WeChat for Whatsapp, Youku for Youtube and QQ for Messenger. So, digital marketing in China will be a bit different than the rest of the world.

2. You need a website in Chinese, English will not work there. Only 10 million people in a population of 1.4 billion speak English. It is just negligible. Therefore, first of all, you need a website in Chinese. Website localization is the first step of your digital marketing in China. Baidu, a Chinese search engine, give preference to the websites that are 100% in Chinese. Website with local hosting and Chinese domain name ranks high on search engine.

3. 98% percent Chinese netizens are mobile users. So if your digital marketing efforts are not optimized for mobile devices, you will miss the point. WeChat has 1 billion monthly active users, and 61% percent of them check WeChat moments every time they open WeChat. So in China, mobile marketing is a go-to-way for advertising your business.

4. Chinese just love watching videos. The number of users watching videos is increasing year by year. Short films are quite popular among Chinese. Video content on social media has better engagement rate, and more likely to be shared than text content.

5. China is a digitally advanced country. People in China are interested in learning about new technologies, and make a decision of purchase after thorough research. Hence, KOLs play an important role in the success of digital marketing campaigns in China. KOL marketing is necessary when it comes to advertising in China.

So these are the five things that you need to know about digital marketing in China.

How can Digital Marketing boost your business?

Digital marketing includes Search Engine Optimization, Pay-Per-Click Advertising, Social Media Marketing, Content Marketing, Mobile Marketing, Email marketing, and Inbound Marketing. All of these techniques if the incorporated right can earn you millions of customers.

Let’s have a look at the key benefits of digital marketing for your business.

• Digital marketing creates a strong online presence. SEO tactics can earn you more qualified buyer because users are already looking for the services you are providing. By choosing right keywords and ranking high on search engines, you can get the quality traffic that converts better.

• Digital marketing boosts your brand awareness and builds brand reputation. Advertising on social media helps in building brand awareness. More people engage with your brand, more it increases the credibility of your brand. And gradually, people will start talking about your brand and recognizing your brand.

• Digital marketing in China offers high returns on investment. It is a cost-effective marketing technique. Its penetration rate is quite high, and you can advertise your business all over China without any restriction of physical boundaries.

Final Thoughts

Chinese internet world is a bit different from the rest of the world. You will not find familiar platforms there, but its potential is immense. You can get millions of customers for your product. So, start your business marketing and advertising campaign with Digital marketing in China.