How to Choose the Right Advertising Agency

When it comes to marketing and advertising in the modern digital landscape, it can often feel like there are as many advertising agencies as there are platforms. Finding the right one for any company can seem like a daunting task, and when you find one that may work, how can you make sure they are the right fit? If you are looking for the perfect advertising agency in Austin (, here are a few things that you will want to keep in mind so whoever you pick will help you reach new levels of success.

  1. Look for Specific Experience

If you are a company in the world of gaming, you aren’t going to work with an advertising agency in Austin that’s never heard of Twitch. Similarly, if your products are targeting seniors, you don’t want an agency focused on influencer marketing on Instagram. You need an agency that understands the needs of your business and your industry’s landscape. That is why you should look for an advertising agency that has experience specific to your needs. They don’t have to have an identical business in their portfolio, but they should have experience that will help your campaign be successful.

  1. Trust those Who Trust Data

Advertising is about creativity, yes, but it is also about data. Today, we have access to more data than ever before, and it should be the driver in many conversations about digital marketing and advertising. If you are on the hunt for an advertising agency in Austin, then you need to find someone that knows, trusts, and develops from the perspective of data. Gut feelings are great, and doing things differently should be part of any campaign. But if it isn’t backed up with data, it is an unnecessary risk.

  1. Find the Culture Fit

Not every advertising agency in Austin is right for every business in Austin. There are some that will work better for some companies. This is a simple matter of culture fit. When you are looking for an agency, be sure to look at their past work and see if it fits in with your ideas of your own business. Without the right culture fit, you could end up with a campaign that doesn’t feel right for your company, and that means time and money wasted for all parties involved. Instead, look for a company that does work you like and seems like someone you could work with because you will be working with them very closely.

  1. Make Sure They Can Adapt

Thanks to the digital landscape, it is much easier to change direction and respond to what’s working than ever before. After all, it was hard to reshoot a TV ad halfway through a campaign. Nowadays, when you buy digital ad space, changes can be done much more quickly. Your advertising agency in Austin should also be able to adapt with the data they are collecting.

  1. Find the Holistic Approach

There was a time when a series of ads designed exclusively for television or radio would get conversions. Those days are gone. Today, people have a shorter attention span and need multiple touchpoints before they even consider clicking, much less buying. This is something that your advertising agency in Austin will know. But what are they doing about it?

For most, it would mean that they need to be thinking holistically and designing multi-faceted campaigns. No matter who you choose to work with, don’t simply base your opinion off of one ad or one part of an approach. Ask about and look into what they did in multiple places for the same campaign. What worked? What didn’t? How did they adapt to different platforms while maintaining some consistency? These are all great questions to ask your advertising agency in Austin before signing on.

If you are on the hunt for the right advertising agency in Austin, then you need to think about your needs, wants, industry, and goals before signing on with anyone. Be sure to look for an agency that has the right kind of experience, that makes decisions based on data, and that can adapt to your needs. With the right agency, your business can reach new heights and more people.