Marketing roles are harder to fill as finding the right marketing talent is not easy. To make it easier for you, we have created a list of important marketing interview questions and answers that would help you select the right marketing talent.

What is Important to Achieve Marketing Success?

The candidate should be able to draw up a rough marketing strategy for your product or service. No matter what the strategy is all about, the main focus of the marketing strategy should be customer satisfaction.

The candidate should be able to incorporate the company’s brand in all marketing activities. Also, the marketing strategy drawn by the candidate should take into consideration the circumstances it faces.

Which Marketing Channels Are Popular?

It is no secret, getting highest ROI is one of the objectives of every marketing strategy. There is no correct answer for this question as every year the marketing landscape keeps changing. The candidate should have knowledge about the market shift and ongoing trends in marketing.

A website is the most effective channel followed by email, social media, organic search, paid search, and a few others. The candidate should have the capability to use all marketing channels to connect with the audience.

Is Social Media Marketing and Digital Marketing Different?

It is one of the important marketing interview questions and answers that test the candidate’s ability to differentiate and understand different marketing channels. The right answer is digital marketing includes the use of all digital channels to promote products and services.

Social media marketing focuses on using social media platforms like Facebook, Twitter, Instagram, to promote products and services. Social media marketing is part of digital marketing.

What Are the Different Approaches to Marketing?

Marketing approaches can be classified into three categories – Relationship marketing, business marketing, and social marketing.

• Relationship marketing focuses on customer satisfaction and building relationships with customers.

• Business marketing focuses on industrial goods and not on consumer products.

• Social marketing focuses on using a social media platform to promote products and services

Besides explaining different approaches, the candidate should be able to develop marketing strategies for the given approaches.

Which Analytics Platforms Are Known to You?

If you are looking for a person to help your marketing team with reports and insights, you need to look for someone who has knowledge of generating reports like website traffic, lead conversion, email success, paid search statistics, and social conversions.

Google Analytics, Kissmetrics, Mixpanel, Heap Analytics, Google Search Console, Oribi are some of the marketing analytics tools used today.

What Kind of Lead-Campaign Gets You Excited?

Every marketing campaign does not generate the same types of leads. The answer to this question would help you understand how the candidate thinks about user journeys and what kind of user journey he/she can plan for your company’s products or services.

The ideal answer to this question is awareness of the candidate and the brainstorming capabilities of the candidate that would play an important role in his/her success on the job.

Can We Explore All the Inbound Marketing Channels?

The answer is you cannot use everything for inbound marketing. You need to select content that is important for your prospects. You can conduct interviews or run surveys to find out which social media platforms your prospects use and what type of content they prefer.

You can use these marketing interviews questions and answers as a reference to create your own set of questions that are relevant to your hiring and industry needs. We hope the interview questions above help you uncover marketing talent and creative thought process of the candidate you are interviewing.

Do you feel we have missed an important question that should be part of a marketing interview? Do you have any questions? Please feel free to leave your comments below.