Digital marketing is quite the buzzword, and any business, irrespective of its size, invests in the same for a myriad of reasons ranging from connecting better with customers to enhancing brand awareness and improving revenues. However, digital marketing is much more than running paid ads on search engines or social media platforms, especially when you are testing the waters in new geographies like China that allows only its homegrown apps like Baidu and Weibo. Exactly why it is necessary to dedicate a well-qualified team to strategize, plan, execute, and measure the results of digital marketing efforts. Putting together a team in the house can be herculean considering the learning curve and other costs associated with hiring the right people. An experienced digital marketing agency in China, on the other hand, can help you realize your business targets within a short period. Here is delving into how these folks help your business grow.

Search Engine Optimization

Search engine optimization, more commonly referred to as SEO, is a means by which your website is made to rank better and higher up in the results of a search engine page. SEO relies heavily on incorporating keywords into the content on your website so that when people search for a specific keyword or a set of words that are related to your business, they see your website listed in the search results. SEO also includes a subset of other activities like assessing and fine-tuning the links from and to your website, improving the navigability and user-friendliness of your business web pages, and making them more understandable by search engines as well as the people who visit it.

Pay Per Click Ads

Online advertisements are yet another means to drive traffic to your website and thereby improve sales and revenue. They are run by search engines, which typically list paid ads at the top of a search engine result page. PPC harps on the concept that if you cannot get people to visit your website organically, you can do so by paying a fee. You are billed for the number of clicks that your online ad receives. Digital marketing agencies in China generally use PPC ads in conjunction with SEO techniques to boost your online presence and drive visitors to your website.

Social Media Marketing

The world of social media is a very vast one, presenting many opportunities to businesses who want to connect with potential customers and engage with existing ones in a meaningful and personalized way. Building brand pages on social media platforms and posting content regularly is one part of the social media marketing efforts that digital marketing agencies in China help with. The other, like search engines, includes paid ads, which helps brands build more followers and showcase their offering to a wider audience who may not even be aware of their existence. Many social media pages also have interesting options for messaging, polls, etc. that allow brands to connect with their audience in a more meaningful manner and real-time basis, thereby helping to collect feedback quickly.

Content Marketing

Content marketing allows you to do much more than pitch your products or services to customers. It focuses on creating and distributing content that is relevant, valuable, and useful to the audience, be they potential customers or existing ones. Blogs are an integral part of content marketing and the most commonly used for digital inbound marketing strategies. When tailored well, these content pieces can drive organic traffic to your website while also providing users detailed information about your products, services, or other offerings. Professional digital marketing agencies help you identify topics, build content calendars, create and publish content that contributes to building a stronger online presence. They also help you plan promotional emails that can be delivered to existing customers or to new audiences to make a sales pitch. Videos today, just like texts and images, are an integral part of branded content. This is another area that digital marketing folks can help your business with. From narrowing down hot topics for videos to getting them shot and published, digital marketing agencies in China can do it all.