If you have recently looked at any social media feed, you have probably noticed that video content is everywhere. According to Wordstream stats, marketers who use video, grow their revenue 49% faster than those who don’t. Also, the stats show 87% of marketers use online video content which only points towards increasing competition in online video marketing.

To get higher conversions from video marketing, you need high-quality videos that successfully engage the audience and deliver the message. Here are some tips to note when you are seeking to create high-quality corporate film production and corporate video productions.

Hire a Professional Video Production Company

Video production is complicated and time-consuming. It is not something you can do by simply buying a camera. There are a number of factors that go into a well produced corporate video production including; lighting, sound capture, framing of shots, and strategic storytelling, and a well produced edit with professional software — all of that will lead to the production of high quality corporate films that capture your story.

If your business is not related to video production Miami, it would be hard to arrange all the tools and equipment in one place on a schedule. By hiring professional film production companies in Miami, you get freedom from all worries related to professional tools and resources as it is their responsibility to arrange for everything needed for video production – and best of all a professional corporate video producer can draw on years of experience to showcase your business.

Know Your Target Audience

When you are creating a corporate film, you need to know about the target audience well. For example, if you are offering plumbing products or services, your target audience would be property owners; both commercial and residential.

Your promotional video needs to have a strategic approach. The video needs to be specific on how it will help or improve the life of your target consumer. Give your ideal client a character and tailor the storyboard and message to the requirements of your brand; which will result in a well-produced and on-message corporate video production that you can use to market your business

Pick a Purpose

Your video needs to have a specific purpose. If the video is for the “About Us” page, it should speak about your company and services and products you offer. If you try to craft too many messages in a single corporate video, you are more likely to lose the audience. If you are not specific about the purpose, you lose the opportunity to connect with customers.

The message should be summarized within a few sentences to make the video work for you. Try to keep the message simple as possible; the better you have defined your message the more effective it will be.

Get Creative

Not all videos are created equal. You need to work on creating something original by flexing creative muscle. Discuss different concepts and storyboards with the video production company and analyze which stories are the strongest. For example, if you are looking to recruit, you can create videos involving big company advocates rather than showing people working quietly.

If your business is connected to a niche that is related to daily life, find a way to demonstrate the connection between products and daily struggle in the lives of the target audience. Talk to your video production company how you can turn your company’s experiences into interesting customer experiences. The key is to be creative when creating professional videos.

Pay Attention to Detail

No matter which professional video production company you hire, you should pay attention to every aspect of video production. Ultimately, you must be the one to point at little things that can improve the quality of the video. For this, you need to take ownership in the video production work from the beginning.

Further, try to select a video production company that has a trusted and experienced corporate video producer – somebody who understands branding and will focus on the details to ensure that your production is a success.

Focus on Establishing Emotional Connection

The corporate film should strive to establish an emotional connection with the audience. Listing benefits of the company products can be great but you need to also look for a way to strike a deeper emotional connection with your audience.

Telling a story is the right way to achieve both objectives; highlighting benefits of products and striking an emotional connection with your audience. The video should be a visual story that embodies human challenges and the experience you create should resonate with the needs of the customer.

Don’t Tell, Show

Customers tend to consume visual content more easily than text and audio. Instead of listing benefits of your products and services in the video, show your product and service and help the audience relate to the benefits.

Follow the above tips to create high-quality videos and experience increase in leads conversion. Always remember that a poor quality video will not help you achieve anything and will only be a wasteful expenditure.