Marketing your business well is crucial for making your brand a household name in China. And that is why you need to harness the power of digital marketing to reach the million-plus internet users in the country. One of the best ways of doing this is by using search engine platforms like Baidu. With its extensive user base, Baidu is China’s most influential search engine. So much so that not being on Baidu is almost akin to not having an online presence on the Chinese internet.

Let’s look at some of the reasons why you should be using China PPC for digital marketing:

It will help you to increase your online visibility

Baidu processes an extensive amount of search queries from over 60 million Chinese users every single day. So, if you use the right keywords, write attention-getting advertising copy, and put up attractive-looking advertisements on the platform, you stand a very good chance of being noticed by an incredible number of people. Quite a few of them might click on your advertisements, leading to an upswing in the web traffic to your site. With a heightened online visibility, you may be able to get more conversions and see a definite boost in business.

It will help with segmented and targeted marketing

Even though millions of Chinese use the Baidu search engine, they may not all necessarily need or be interested in your products and services. So, the one size fits all marketing tactics that target everyone aren’t going to get you the desired ROI. You will do better to research the market for potential customers that might actually buy and use your products and services. To find these, you will need to segment people by their ages, genders, locations, professions, incomes, interests, spending habits, and other parameters.

Once you’ve done this, you can create specific advertising campaigns to target these various segments. That way, you will be more likely to get their attention, and there will be more of a chance that they will buy your products and services and, in the long run, transform into loyal customers.

It can help you save on advertising expenses

If you have invested in search engine advertising abroad, you probably know that it can be quite expensive. On Baidu, on the other hand, the rates are more reasonable, and you will also get more traffic. Chinese internet users have not yet succumbed to the advertising fatigue that is common with foreign users. They are less likely to ignore or overlook your advertisements, especially if you make them enticing enough.

They will click on them, and if they find your products and services useful, necessary, or appealing, they will buy them and even tell other people about their purchase. Such word-of-mouth advertising will prove to be an added benefit for your business and bring you many new customers.

It allows you to advertise in English

Baidu announced that it was launching Baidu Tuiguang, the English language version of its Baidu PPC management platform. The company wanted to make it more convenient for foreign businesses to market their brands and establish themselves in China. While a growing number of Chinese users are fluent in English, many prefer their language when searching for things on Baidu. However, they won’t be averse to checking out English advertisements if these kindle their interest. That is fortuitous for foreign companies that want to advertise on Baidu and don’t know Chinese and don’t have the resources for language translation services.

It is important to note that you will need to provide a legitimate business certificate and get official permission from the Chinese government to set up a Baidu PPC account. It can be a long process, and you may find it more convenient to hire a reputable and digital marketing agency to handle it for you. They can also set up and manage the account for you. It will especially work out to your advantage if you are planning to carry out your advertising campaigns in Chinese. For marketing success, you will need to hire a local or China-focused company that is fluent in the language, understands the cultural nuances, and is up-to-date on popular social trends and influencers.