For every business, marketing is key to success; without potential customers and clients being able to find a business’s products and services, they will find it very difficult to survive. Businesses need to know every option available to them, so that they can make an informed decision for their business’s success.

Voice marketing is a relatively new marketing field, although most would think of radio when thinking of voice, but in this case, voice is using digital platforms that help build their brand online with the help of a voice marketing agency.

What is Voice Marketing?

Voice marketing allows businesses, brands, and influencers to reach their ideal audiences through recorded or live audio content on platforms such as podcasts, voice applications, and digital assistants.

Most of the western population already listens to podcasts, and many even listen to more than one in any given week. While AI assistants have been booming in the last few years, with several billion expected to be active between 2022 and 2023. This gives them a lot of opportunities to find an audio platform that will be highly responsive to the marketing for their brand, services or product lines.

Voice marketing has an appeal over video marketing because there is a lot less investment that needs to go into it. Businesses don’t need to worry about expensive video recording equipment, time in a sound studio, or any of those bells and whistles as they can often just record their audio with a mobile device, or even just hand a script over to the podcasters doing the recording themselves. It’s ideal to provide a transcript if a business provides their own audio for a podcast or other platforms, for those that are deaf, or hard of hearing.

Trends in Voice Marketing Techniques

When it comes to voice marketing techniques suggested by a voice marketing agency, there are three primary options: podcasts, clubhouse/twitter spaces and voice assistants.

Podcasts

Podcasts have one of the broadest ranges of listeners because if one looked, they could find a podcast for almost any genre or topic. Between 2020 and 2023 it’s expected that podcast audiences will double, giving even more powerful opportunities for marketing for any company.

A business or brand producing their own podcast is a much more involved process, although the process can be simplified with the help of a voice marketing agency. Despite initial investment costs, a branded podcast will be more likely to bring in the business’s targeted audience more easily, although they take more time to establish a foothold.

Purchasing ad space in an established podcast is a relatively easy process, with the only investment being the writing of the ad copy and paying for the advertising slot. This will reach a broader audience and it could bring in a large number of customers quickly, especially from a large podcast.

Clubhouse and Twitter Spaces

Clubhouse is an audio social network that is invitation only, where discussions can be joined in on, or listened to by groups of people. It’s similar to a panel at a conference, where a speaker is talking to a large number of people about a singular topic in a live setting. Although clubhouse is rather new, many companies are testing the waters in terms of paying for advertising space on these discussions or hosting their own discussions.

In a similar fashion, twitter is rolling out Spaces, as a means for twitter users to speak to each other in voice chat rooms in order to provide “emotion, nuance, and empathy often lost in text.”

Voice Assistants

Alexa, Google Home, and many other AI assistants are making their way into homes, vehicles, mobile devices, etc., and this is providing marketing opportunities for businesses. While generally companies can’t just buy advertising space, they can create apps on the Google Home platform, or Amazon Alexa platform that are related to their products or services that users can use for home entertainment purposes.

While many consider voice marketing still in its infancy in terms of modern technologies, opportunities are rapidly evolving, and companies should be considering voice marketing as more than just a short fad but rather, becoming a major marketing segment that a voice marketing agency can help them capitalize on.

It doesn’t matter what kind of business you run, what size it is or how niche the product line is, it can easily take advantage of voice marketing to put it ahead of the curve, and stand out amongst the competition with the assistance of a voice marketing agency.