According to the latest statistics, China has around 883 + million Internet users and soon to have 1.14 billion Internet users by 2025. Search engine marketing is must to connect with the Chinese audience in a faster way. Here we have discussed how an agency offering search engine marketing in China (adstochina.westwin.com/search-engine-marketing-China) can help you achieve marketing goals.

Unique Chinese Digital Landscape

The Chinese digital landscape is unique. The search engine category is dominated by Baidu which holds 76.05% search engine market share in China. The social media platforms popular in China are also different. The social media landscape is dominated by local players like Weibo, Yoku, and WeChat.

If you want to develop a comprehensive search engine marketing strategy for China, you need to work with an expert consultant who knows the Chinese digital landscape well. Here are a few ways search engine marketing can help

Help Appear on Top in Search Results on Baidu

Baidu is home to millions of websites including mobile website pages. The competition for top rank is intense and not easy to achieve success. You need to select the right target keywords to reach your audience. Keyword research is the first step of an SEO campaign. It uses your knowledge about your industry and target audience to determine the right terms for the marketing campaign. The right search engine marketing solution would help you appear on top of search results on Baidu.

Baidu SEM campaign can help address potential clients directly by using combinations of right keywords, demographic criteria, and even the exact time and day of the week. For businesses, the ability to show your ads to Chinese audiences who are interested in your products and services can greatly help in achieving marketing goals.

The demographic targeting allows businesses to minimize their spending while segmenting marketing campaigns geographically and customizing them to connect with local clients.

Deliver Qualified Leads

Search engine marketing includes organic SEO that boosts traffic and generates qualified leads. When you optimize your website for the right keywords you get high-quality leads and higher conversions. Baidu SEM focuses on getting basics right. It allows you to localize your ads for greater efficacy.

By partnering with the right agency offering search engine marketing in China, you can tailor your ads to suit the local market and trends.

Develop Brand Awareness

The primary objective of any marketing campaign is to develop and enhance brand awareness. When a business uses Baidu paid search their ads are displayed in front of the Chinese audience that uses target keywords. This can be helpful for a business that does not have a strong online presence on the Baidu search engine. Baidu SEM can help increase brand awareness much more quickly than any organic SEO strategy.

Right Market Analysis

A well designed SEM campaign on Baidu works like a mini market analysis that can help you understand customer preferences. The data collected from the Baidu SEM campaign can be used by companies to make favorable changes to their products and services that will increase their demand.

Reach Customers Instantly

The objective of every marketing campaign is to reach customers. Traditional marketing campaigns can take a long time to show results. Baidu SEM uses a potent combination of organic SEO strategy and paid ads to reach customers instantly. Businesses with higher marketing budgets can invest in paid search to display their ads right in front of prospective customers. This can lead to quicker conversions and businesses can experience growth in revenue generation in a short time.

Run Ad Experiments

Marketing campaign success depends on the optimization of ads. Baidu SEM offers analytical tools that allow you to analyze the effectiveness of ads in driving traffic to your website. The analytical tools allow you to run ad experiments to find out the most effective ads.

Partnering with the right agency offering search engine marketing in China will allow you to test a wide variety of ads and select the ones that help achieve marketing goals.

To sum up, a search engine marketing solution includes the best of organic SEO and paid search for helping your business achieve short-term and long-term marketing goals. And by choosing the right SEM partner, you can stay ahead of your competitors.