Everybody runs into political ads in their lives, almost daily at this point, even between election cycles. Any political ads that people see, will always be done by professional advertising agencies, as politicians want to put their best face forward and will go to the experts for their creative advertising services. There are many top advertising agencies in Los Angeles that offer services that cater specifically to political advertising, and many that do general advertising that are also very successful at political campaigns. However, before choosing the right political advertising agency, a politician, or their team should go through the right steps to find the right advertising agency for them.

Searching Online for Agencies

The first step to finding the top advertising agencies in Los Angeles that will do a political campaign justice, is to start searching for agencies online. Search engines such as Google Search for “top advertising agencies Los Angeles” will be a good starting point. Using a variety of related keywords might also lead to you to more specialized agencies, but general agencies can do some great political marketing as well.

Word of mouth is a great method of finding political advertising agencies as well. Contacting politicians with similar values in the region and asking which agency they’ve used before may work too. Word of mouth referrals are usually honest and can give you some real insight into what to expect.

Researching the Top Picks

After finding out about some of the top advertising agencies in Los Angeles it’s time to do some deeper research. Check out every website of every agency that made your short list. Find out the services they offer, and who they have worked with in the past. Discover if they specialize in political advertising, or if they are just a general advertising agency. Get a feel of their company through their website before contacting them. Websites often include reviews, testimonials and biographies of the employees – not to mention the business’s ethos and mission statement. Do these resonate with you?

Review sites should also be consulted, and possible social media as well to learn more about the agency in real time. Remember, however, that online reviews are not vetted for accuracy, and can be posted by anybody. Ultimately, the goal of researching a list of top picks is to narrow down the field to just a few agencies, which then can be contacted directly in the next step.

Contacting the Agencies

The next step in choosing the right political advertising agency from a short list of top advertising agencies in Los Angeles. Take the final 2 or 3 agencies in your narrowed down list and start contacting them to set up a meeting. This contact can be through phone or email. Fast responses are great because that means they respect the time it has taken you to choose to contact them. Make a list of questions that might be relevant to a political campaign and ask them the scripted questions in order to gauge their response. Why write down your questions in advance? It’s easy to get excited or sidetracked in conversation. A pre-determined list of questions or points to touch on will keep you on track and ensure you get the required information from each agency to help you decide.

Choosing the Agency

Choosing the agency in the end will come down to how the initial meetings went, and what services they offer. Top advertising agencies in Los Angeles that a politician will want to work with will be excited for the opportunity, and in turn illicit excitement in the politician and their team. The right advertising agency will also be able to do it all, from traditional marketing media to internet and social media marketing. With a well-rounded advertising agency backing a political campaign, the campaign will be sure to make a splash.

Advertising agency creatives can also go beyond just regular marketing and help with creating speeches to ensure a politician stays on message for the branding that the agency has created for them.

After initial meetings with any advertising agency, they should send out a package to the politician and their team that includes a proposal for the campaign, and an estimated budget cost. A politician should always compare multiple agencies before making the final choice.

Advertising Agencies Create Success in Political Campaigns

Going it alone with a political campaign can be disastrous, whether its’ having trouble staying on brand, or lacking the expertise to reach all modern advertising media. Choosing top advertising agencies in Los Angeles for a political campaign can be the difference between failure, or an election.