Hiring the right video production company in Miami can make a difference in whether your content is successful or not. But finding the right agency can be an arduous task.

There are many players in the market, so finding the right one isn’t easy. You need to ensure you hire the right team for the job. Professional video production requires a leap of faith.

So how do you hire a reliable agency to produce a video that will effectively market your business? We share some tips below to help you.

1 Define the Types of Video You Want to Produce

First thing first. Before searching for a video production company Miami, have a clear idea of why you want a video, what you will use the video for, and your target audience.

Knowing what sort of video you need will help the video producer to create a quality product. Consider the company culture of the agency and whether it meshes with your own.

Also, make sure the video production studio can connect with your product or service and identify what makes your business special. The more they can do so, the better the outcome of your video will be.

2 Learn What A Video Production Company Does

You cannot hire the right video production company in Miami if you don’t know what it is they do. You shouldn’t expect the agency to define your project scope, audience, or marketing goals. That’s not what a video production studio does.
However, you can expect the agency to:

● Write the script.

● Cast and scout the location.

● Help with creative direction and storyboarding.

● Provide crew and equipment such as lighting, grip, camera, and sound.

● Provide editing of final footage.

● Include animation and visual effects, audio, and music.

When recruiting a video production studio, make sure you know their expectations for any element not listed above.

3 Decide on the Budget

Having a clear idea of your budget can significantly influence which agency you will choose. Pricing varies widely between video production companies. So, ask for quotes from multiple first before you make the final decision. Regardless of your budget, you can always find a video production company in Miami that is right for you.

If you have a tight budget, go for a new video production studio. But if you have the money to spend, splash out on an experienced agency to make your video a success.

4 Ask for Timeline

Don’t assume that every video production company in Miami will start your project immediately. Most studios will draw up a contract to kick-off your project on a particular date in the future.

Ideally, an agency takes 6-8 weeks to produce a live-action or animated video. Do not forget to discuss a potential timeline with the studio in question and keep track of it to ensure the deadline is met.

Live-action videos can take more time than animated ones. Talent issues, bad weather, obtaining location permits, and delayed feedback often put production on hold. So, the video production company in question should provide you with a list of potential hiccups that they foresee for your project.

5 Ask for Examples

Ask the production company you plan to hire for examples of past videos to get a good idea of the quality of the work. Also, ask for examples of previous scripts and video productions from their first draft to their final version to evaluate how they evolved.
Go through their website or finding their YouTube or Vimeo channels to find the finished videos they produced in the past. The most recent videos will give a clear idea of the audio and lighting equipment and the quality of talent they have available can bring to your shoot.

6 Take a Look at Their Design Assets

Ask the production studio in question for examples of their assets used for previous clients. If you plan to produce animated videos, ask whether the animator will create custom designs or use stock characters. Also, how many voice-over options will be available to choose from. Ensure you have a web or broadcast and perpetual license over any of the music and voice-overs used in your video to avoid copyright strikes.

Do you have any questions?