Digital marketing is quite the buzzword, and any business, irrespective of its size, invests in the same for a myriad of reasons ranging from connecting better with customers to enhancing brand awareness and improving revenues. However, digital marketing is much more than running paid ads on search engines or social media platforms, especially when you are testing the waters in new geographies like China that allows only its homegrown apps like Baidu and Weibo. Exactly why it is necessary to dedicate a well-qualified team to strategize, plan, execute, and measure the results of digital marketing efforts. Putting together a team in the house can be herculean considering the learning curve and other costs associated with hiring the right people. An experienced digital marketing agency in China, on the other hand, can help you realize your business targets within a short period. Here is delving into how these folks help your business grow.

Search Engine Optimization

Search engine optimization, more commonly referred to as SEO, is a means by which your website is made to rank better and higher up in the results of a search engine page. SEO relies heavily on incorporating keywords into the content on your website so that when people search for a specific keyword or a set of words that are related to your business, they see your website listed in the search results. SEO also includes a subset of other activities like assessing and fine-tuning the links from and to your website, improving the navigability and user-friendliness of your business web pages, and making them more understandable by search engines as well as the people who visit it.

Pay Per Click Ads

Online advertisements are yet another means to drive traffic to your website and thereby improve sales and revenue. They are run by search engines, which typically list paid ads at the top of a search engine result page. PPC harps on the concept that if you cannot get people to visit your website organically, you can do so by paying a fee. You are billed for the number of clicks that your online ad receives. Digital marketing agencies in China generally use PPC ads in conjunction with SEO techniques to boost your online presence and drive visitors to your website.

Social Media Marketing

The world of social media is a very vast one, presenting many opportunities to businesses who want to connect with potential customers and engage with existing ones in a meaningful and personalized way. Building brand pages on social media platforms and posting content regularly is one part of the social media marketing efforts that digital marketing agencies in China help with. The other, like search engines, includes paid ads, which helps brands build more followers and showcase their offering to a wider audience who may not even be aware of their existence. Many social media pages also have interesting options for messaging, polls, etc. that allow brands to connect with their audience in a more meaningful manner and real-time basis, thereby helping to collect feedback quickly.

Content Marketing

Content marketing allows you to do much more than pitch your products or services to customers. It focuses on creating and distributing content that is relevant, valuable, and useful to the audience, be they potential customers or existing ones. Blogs are an integral part of content marketing and the most commonly used for digital inbound marketing strategies. When tailored well, these content pieces can drive organic traffic to your website while also providing users detailed information about your products, services, or other offerings. Professional digital marketing agencies help you identify topics, build content calendars, create and publish content that contributes to building a stronger online presence. They also help you plan promotional emails that can be delivered to existing customers or to new audiences to make a sales pitch. Videos today, just like texts and images, are an integral part of branded content. This is another area that digital marketing folks can help your business with. From narrowing down hot topics for videos to getting them shot and published, digital marketing agencies in China can do it all.

Managing your own digital marketing campaigns can take up a lot of time, and since you are often not an expert in the techniques yourself, it can result in lower than expected results, and wasted time or money. The algorithms used in search engine rankings change all the time, and with so many businesses now vying for the coveted top rank spots on search engines, you may be having a harder time keeping your business high in the ranks and visible. Online marketing is often done through in-house staff in a company, but it’s not always the most cost-effective, or even an effective way to do it for a company. By hiring the services of a digital agency Austin, you’ll have experts handling your digital marketing campaign to bring your business visibility and, in the end, save you resources that might be wasted in-house.

Establishing a Brand Image

While you remain a small business, it’s not too hard to build a brand image that will bring in enough customers to stay afloat, but once you start to grow larger, it becomes much more difficult to cultivate a brand image that will incite further growth. You are going to need to do a lot of research to learn the techniques to build a digital marketing campaign that will give your company a brand image that will resonate with new customers. This is where hiring a digital agency in Austin is a great idea; it gives you access to a resource that you didn’t have before: expert opinions. With the help of a digital agency, they can take your ideas for projecting your brand image and refine them to ensure that a positive response will be the result online.

Digital agencies are experts at online marketing, they’ll have the knowledge and resources to be able to research your target audience, to be able to learn how they are currently perceiving your brand, and to strategize how to improve it. A digital agency, during the initial marketing campaign construction, will consult with you to learn your company’s goals and aspirations, as well as your business’s structure. They’ll also reach out to analyze your previous engagements with customers to see how they can craft a marketing campaign that plays to your strengths or to offer suggestions for changes.

Through effective analysis, a digital agency in Austin is going to be able to understand your business just as well as you, and they will be able to anticipate your needs and establish a brand image that should bring growth to your business.

Experience

Experience is one of the biggest reasons to hire a digital agency in Austin. As a small to medium-sized company, it may be in your best interest to spend your money wisely on digital marketing and invest in hiring an agency of experts rather than doing it yourself or in-house. There are a large number of marketing strategies to use these days, but only certain ones will work for you, and without the experience of an expert, you may choose the wrong one and end up wasting many resources for little gain.

With the experience of past clients, digital agencies also have the resource of past case studies if they have worked with businesses that are similar to yours, or that are in the same field. As well, they can help you plan and achieve the goals you hope to achieve from your marketing campaigns on several outlets.

While paid search campaigns can be run at any time by someone in your company, they may not have the know-how to make them effective, or to use them to their full potential. Proper analysis of your business, your audience, and the market (plus the ability to strategize) is needed to get the full potential from any type of marketing campaign.

Cost-Efficiency

Budgeting is important when it comes to digital marketing campaigns. You need to be able to make efficient use of funds in order to properly profit from a good marketing campaign. With a digital agency in Austin, you will have experts working on a marketing campaign more efficiently, and they’ll know how to spend the money properly for maximum effect. This frees up your internal staff for other productive tasks that they may be more suited for. As well, if you do want an in-house marketing team, you can still hire a digital agency to augment them; this gives your team a boost to maximize your reach and your return on investment.

The Worth of Hiring a Digital Agency There are several reasons why hiring a digital agency is worth the investment: you get their expertise, they’ll establish a positive brand image, and they’re a cost-effective alternative or addition to an internal team. Consider your current marketing efforts and ask yourself if they are good enough, and if not, then reach out to a digital agency in Austin.

Digital Marketing

Marketing ways have undergone considerable change in our time, and this fine-tuning is precisely in tune with the overall changes that have crept into society. Now the conventional methods of promotional activities have already become secondary, and digital marketing has become the foremost marketing way. Digital marketing is the method of advertising through online portals. This approach is unavoidable in our time, because, in this day and age, almost all the human transactions are taking place using the internet ways. Nearly the bulk of the global population is actively involved in the various social networking sites. Hence, it is a must that all businesses that wish to augment their sales must opt for digital marketing.

Why Digital Marketing Has Become So Important?

Digital marketing holds the key to success as far as the present-day business activities are concerned. Gone are the days when the promotional activities meant only paper and TV ads. Digital marketing has become par for the course of the marketing activities of small and medium sector companies. Almost all modern-day companies maintain online portals through which customers can buy related products or services. A company will not be able to operate successfully without a functional website when all the competing companies have skillfully created websites. An active online presence has become an imperative element as regards the organizational functioning, and many companies have constituted separate departments for the same. Moreover, just creating a website will not boost the business. One will have to do the related SEO works. This focused action is imperative to bring the websites to the first pages of the Search Engine Result Page (SERP). Only when the company performs the search engine optimization works perfectly, there will be sufficient traffic. Otherwise, the site will remain bare and without any action. Such a bare-site will go unnoticed by the potential buyers, and this indirectly means that there will not be any sales. Creating a worthwhile website and making it come on the first page of the SERP are the main functions of digital marketing ways. That said, these are not simple things, and a professional approach is a must for making these winning. The best way to do the related tasks of online marketing is to outsource the same to specialized digital marketing companies.

However, while selecting a digital marketing agency, one will have to take care of some points. You must choose only experienced companies; the company must have a proven track record of performing such tasks winningly. As one will have to do the process of digital marketing continuously, the company must be dependable. Besides, the pricing must be reasonable, and the company must be able to do digital marketing that is relevant to the market. Moreover, the agency must be aware of the exact requirements of the various customer segments.

Digital Marketing in China

China has great market potential, and it’s not hyperbole that all companies eye the region for making their marketing efforts successful. However, if you wish to tap the potential of the Chinese market, you will have to attract new visitors to your website every day. The website traffic must soar high, and only when there is heavy traffic, the possibility of new sales will arise. You can make this possible by doing the entailed SEO tasks prudently. For this, you will need the professional assistance of a specialized company that has relevant experience in digital marketing in China.

However, while selecting an agency for performing digital marketing in China, you must make sure that the company is familiar with optimizing the websites for the targeted audience in China. The company must have hands-on experience in managing similar projects successfully and must be thorough in creating and implementing cross-border digital marketing tactics. It is always sensible to select an agency, which is a certified partner of the social networking platforms like Weibo and WeChat and the search engines like Baidu. This familiarity will give more clarity and effectiveness to their related SEO works.

WeChat developed initially as a messaging app now offers multiple features such as QR code scanning, games, voice calling, video chat, and more. With 300 million (and counting) active WeChat users and its eCommerce capabilities; businesses in China cannot afford to not use it for their digital marketing initiatives. But to do so, it is important to hire an experienced WeChat marketing agency.

Here are five reasons to hire a WeChat marketing agency.

For Regional Knowledge

Every market is different; so are consumer spending habits. A WeChat marketing agency will have the knowledge to create the right strategies for your business. WeChat marketing requires producing and sharing a lot of content relevant to the local population. You also need to share the content at the right time as per the work schedules of the Chinese users. The content needs to be a mix of text, images, and videos; and must be produced consistently.

All this is only possible to do successfully with the help of professionals who are well-versed with the regional markets.

For Experience

In order to market your products on the WeChat platform, businesses require opening their official accounts. Businesses also need to acquire the necessary licenses to sell their products or services on WeChat. All these tasks are best handled by professionals with experience in dealing with WeChat marketing and its regulations.

An experienced WeChat marketing agency will also know how best to leverage the platform for your business category. Your business may do well by working with KOPs or Key Opinion Leaders (as social media influencers in China are referred to as) instead of email marketing. The content you produce for WeChat must also be relevant to your Chinese customers and help you get new leads. All this is not possible without professional experience.

For Access to Local Resources

Experienced WeChat marketing agencies will have contacts with the KOPs who will be helpful for your business. They will know who to approach and how.

They will know how to leverage the WeChat platform by partnering up with local merchant for marketing using QR codes. They will know how to get you the required licenses and anything else necessary for WeChat marketing.

For Saving Time

With the right approaches for licensing and resources required for WeChat marketing, professionals can save you valuable time. When you are operating a business in China, you don’t have the luxury to second guess your marketing efforts due to its high competition. With the right strategies in place, a WeChat marketing agency can produce high-quality work straight away.

You may even want to handle WeChat marketing for your business by yourself or with the help of an in-house team. But for this to work, you will need to gain expertise for the task. Gaining expertise requires research, extensive studies, and at least some amount of experience working on the platform.

When it comes to your in-house team, you will need to hire content experts, marketing professionals, and other professionals well-versed with the WeChat platform. All this will require you to spend time – be it gaining the expertise or putting the best in-house team in place; all without any guarantees. You can instead hire an expert and experienced digital marketing agency to save your valuable time and focus it on expanding your business.

For Maximizing Digital Marketing ROI

It can take some time for digital marketing efforts to show results. So, they will be optimal or not; you will only find out after some time has passed. But less-than-ideal results can affect your business adversely.

An experienced WeChat marketing agency will know to create the right strategies for your business to get the optimal results right away. The expert team at the agency will also know to quickly tweak the marketing plans in case something might not be working due to any number of reasons such as if the credibility of a KOP is affected or if a certain merchant partnership might not be working as expected. They can also consistently produce new creative content required for WeChat marketing. All these efforts produce the right results with the optimal return on investment (ROI).

Local SEO is all about helping regional businesses become more visible online and to ultimately help them grow. With the right local SEO practices, you can generate new leads and increase your customer base exponentially. But to accomplish these things, you need to first optimize your website using steps or practices required for local SEO.

Local SEO Services for Local Businesses

An agency with good experience in providing local SEO services in Houston will be able to better cater to the regional customers by providing them with information relevant to their location. SEO work can get very technical. It is best to hire experts for local SEO needs of your business. As a business owner, you can either get tangled in SEO work or concentrate on other aspects of your business that only you can do.

Local SEO requires a number of different practices tailored to regional businesses. For instance, hiring local SEO services Houston might be better for regional businesses rather than opting for an agency with more experience in providing national or global SEO. For regional business owners, it is best to opt for agencies with sufficient experience in providing local SEO services.

Website Optimization with Local SEO Services

Local SEO requires a number of steps for it to show the desired results for regional businesses. These steps are in addition to the usual SEO work, which is also part of global or national SEO. These steps are optimizing the homepage and the meta data, content creation, and building separate service pages. But when it comes to local SEO, you will need to tweak these steps to optimize it for a specific region.

Optimizing the website pages –

The homepage of your regional business website must be optimized for local SEO by including the relevant information such as your location, the nature of your business, and a little bit about you.

The services section on your website must be divided into separate pages instead of just one. If you operate your business in several regional areas in a state, you will need to build separate pages for each of these locations and services. A company offering local SEO services in Houston and other locations in Texas might be the right fit for your business in such cases.

Using the right meta descriptions –

Local SEO focuses on optimizing the meta data by mentioning the region or the location in the title tags of the pages. Such information will help your website rank higher in search engines for local searches. A local SEO company will have the right experience in creating the proper tags, which will be relevant to optimize your website for higher search engine rankings. Local SEO experts can help optimize the website with meta tags that make sense for regional businesses.

Creating relevant content –

Creating content relevant for local businesses is an essential element of SEO geared towards regional stores and enterprises. The content on your website must be relevant to the local population first and foremost. If a local resident searches for a service in your business category, your website must rank higher for it with the help of the right local SEO practices.

Use content on your website created with the right keywords that contain the words for your local area and the service category. For example, ‘best home cleaning service providers in Houston’ or ‘affordable home cleaning service providers near me’ are some ways to use the keywords optimized for local SEO. You can include such or any relevant keywords on the website for getting higher rankings on top search engines.

Local SEO for Regional Business Success

Local SEO includes other steps as well other than proper website optimization.

You can also promote quality local SEO content or blogs on your business’s social pages to get some backlinks to your website. Good content with the right keywords is essential for higher visibility on search rankings. If you can get quality backlinks to your website through them then it will aid your local SEO efforts. With the right listings in various business directories, the right content, and the right information on the website; you can help your regional business grow with new customers.

SEO is important to market your business and grow it. Every company, be it a small or a large scaled company needs SEO to generate website traffic and increase sales. There are a number of SEO agencies that offer this service, and this creates difficulty in identifying which Local SEO Company Houston should one hire to promote their website.

While there are many factors that you need to consider before you hire an SEO company, it is recommended that you prefer a local SEO company that is situated in your locality. Everything is digital, but it still pays to work with an SEO company that is situated locally than one that is remotely located. Here are the advantages of working with a Local SEO Company in Houston.

Face to face meetings

It is easy to work with a local SEO because it allows one to one interaction. This is not feasible when the SEO company is remotely located. You enter into a long-term commitment with the SEO Company, and it takes time for the efforts to show results. Many thus prefer to deal with a company situated locally than to work with someone with an anonymous voice and face.

Communication can be made better when you talk face to face with the SEO expert. This lets you discuss the strategies and the prospects clearly and leaves no scope for any miscommunication. You can have a personal discussion about how the SEO company plans to strategize and work on the project. Also in case of an emergency, the local company can be contacted immediately.

Trust building

Hiring a locally situated SEO helps to build trust. It takes no time for a fraud company to make a website that seems established and then pull it down the next minute duping people of their money. However, when you work with a company that is locally situated, it gives you more confidence and trust on the company. You can also personally find out about the credibility of the company. There are some SEO services, and one may not be able to find out if the company is legit or a hoax. A local SEO can be visited personally. It also makes you feel safe because in case of any fraud you can report the business to the local authorities.

Local references

The local companies will be able to provide local references. Before you enter into a contract with a firm, you will want to see their previous work. The local SEO companies will be able to provide references for the work that they have done. This gives you a fair idea about what you can expect from the SEO company.

To be able to judge the performance of the SEO agency that you hire it is important that you hire a local SEO agency. You will be able to relate to the work that the SEO agency has performed and will be able to check their success better. You thus are more confident when you hire an SEO company and can trust them with your business.

The SEO understands the local market well. They will be aware of the local trends in your area and thus will be able to optimize your business website accordingly. The local SEO will also be able to promote your website better in the local market.

With the rise in trend and the demand for SEO companies, many SEO agencies have come up in the past. Just do a search on the internet, and you will see a number of companies that offer you the SEO services. This makes it difficult to choose one that is a perfect match for your SEO requirements. The choice gets difficult when the SEO agency is based in a remote location. A local SEO, however, is more reliable and makes you confident about your selection.

Earlier, places of the transaction were market, but today they are e-commerce stores. The whole scenario has changed. It seems like the whole world is shopping online. Even those who are shopping offline, also make a decision after researching online. That’s why digital marketing in China has become quintessential for every western business who wants to expand into the Chinese market.

According to recent data published by the China Network Information Center, more than 800 million Chinese are using the internet now. If you are eyeing the Chinese market, then digital marketing is a way to enter into the Chinese market.

So, what you need to know about digital marketing in China, and how digital marketing can boost your business? Let’s find out.

Things You Need to Know About Digital Marketing

Digital marketing in China is a bit different from the western world. Here are a few things you need to know about digital marketing in China:

1. There is no Google, Facebook, Instagram, Twitter, Whatsapp, Youtube, and Messenger in China. All are banned in China. It might be difficult for you to imagine a world without these, but Chinese are doing fairly well with their own alternatives to these. Chinese have Baidu for Google, Weibo for Facebook, Instagram and Twitter combined, WeChat for Whatsapp, Youku for Youtube and QQ for Messenger. So, digital marketing in China will be a bit different than the rest of the world.

2. You need a website in Chinese, English will not work there. Only 10 million people in a population of 1.4 billion speak English. It is just negligible. Therefore, first of all, you need a website in Chinese. Website localization is the first step of your digital marketing in China. Baidu, a Chinese search engine, give preference to the websites that are 100% in Chinese. Website with local hosting and Chinese domain name ranks high on search engine.

3. 98% percent Chinese netizens are mobile users. So if your digital marketing efforts are not optimized for mobile devices, you will miss the point. WeChat has 1 billion monthly active users, and 61% percent of them check WeChat moments every time they open WeChat. So in China, mobile marketing is a go-to-way for advertising your business.

4. Chinese just love watching videos. The number of users watching videos is increasing year by year. Short films are quite popular among Chinese. Video content on social media has better engagement rate, and more likely to be shared than text content.

5. China is a digitally advanced country. People in China are interested in learning about new technologies, and make a decision of purchase after thorough research. Hence, KOLs play an important role in the success of digital marketing campaigns in China. KOL marketing is necessary when it comes to advertising in China.

So these are the five things that you need to know about digital marketing in China.

How can Digital Marketing boost your business?

Digital marketing includes Search Engine Optimization, Pay-Per-Click Advertising, Social Media Marketing, Content Marketing, Mobile Marketing, Email marketing, and Inbound Marketing. All of these techniques if the incorporated right can earn you millions of customers.

Let’s have a look at the key benefits of digital marketing for your business.

• Digital marketing creates a strong online presence. SEO tactics can earn you more qualified buyer because users are already looking for the services you are providing. By choosing right keywords and ranking high on search engines, you can get the quality traffic that converts better.

• Digital marketing boosts your brand awareness and builds brand reputation. Advertising on social media helps in building brand awareness. More people engage with your brand, more it increases the credibility of your brand. And gradually, people will start talking about your brand and recognizing your brand.

• Digital marketing in China offers high returns on investment. It is a cost-effective marketing technique. Its penetration rate is quite high, and you can advertise your business all over China without any restriction of physical boundaries.

Final Thoughts

Chinese internet world is a bit different from the rest of the world. You will not find familiar platforms there, but its potential is immense. You can get millions of customers for your product. So, start your business marketing and advertising campaign with Digital marketing in China.

To a layman, it might seem like this, but it is a very complicated process. SEO of website involves hundreds of factors and search engines also keep updating their algorithms. It makes SEO more complicated.

Millions of websites are active on the internet today, but still few are able to get the significant amount of traffic. Rest of the websites is struggling to rank in search engines. Why is it so? Because these websites follow the SEO strategy absolutely right. If you are also looking for increasing the web traffic to your website, the best way to do so is hiring the best SEO Houston, Sugar Land, The Woodlands or nearby location.

But, the million dollar question is how to choose the right SEO firm? Let have a look at the few tips to choose the right SEO company.

Experience

For how long they have been into the industry? Have they worked for clients similar to your business? How many years of experience they have? These are the few questions that you need to ask. Make sure the SEO firm you are choosing has a team of experienced professionals which can get the job done in minimum possible time.

Reviews

This is the best way to get an unbiased opinion. Search online for the reviews of the company. Visit the company’s website and read clients testimonials. Also, read the reviews of the company on sites like Google, Yelp and other online directories. You will find some negative reviews as well which is acceptable. But if something specific is reported consistently, then there is no point in choosing that company.

Techniques

What kind of SEO practices they are using? This is very important because the black hat SEO technique can get your website banned from search engines. Make sure you are working with an SEO firm which incorporates white hat SEO practices.

Cost

How much they charge for services? What is included in the package? Is there any hidden cost involved? Ask these questions. If you are looking for Sugar Land SEO, The Woodlands, Houston or any nearby area in the U.S., it is best to find a local SEO company. Get free quotes and ask for the detailed description of the package.

Case Studies

A well-reputed SEO company will never shy of showing its past achievement. Good companies love to show their case studies because it tells about their achievement. Request case studies from the agency. It will give you the fair idea of the quality, experience, and skill level of the company. On your request, a reputable company can get you in touch with existing clients as well. You can ask them about their experience of working with the firm. This helps you to set the right expectations.

Certification

SEO is the combination of various techniques. There is no one such certification for SEO. But for analytic and PPC, Google certifies the companies. This proves the knowledge of the company, and also is the indication of a company’s knowledge of other techniques.

Free consultation     

Ask for a free trial. It will help you to know about the working style of company, attitude towards work and how interested they are in working with you. Do they have a passionate team of professionals? How positive is their attitude towards work? This is an opportunity to find out, how well you can connect with them and helps you to take your final decision more confidently.

So these were the few things that you should keep in mind to hire the right SEO firm for your business.

Conclusion

The success of your online business relies heavily on the right SEO strategy. Do not waste time and hard earned money on the substandard companies. Spend some time on research and find a reputable SEO firm in Houston, The Woodlands, Sugar Land or nearby area, for the SEO of your website.

Since inception, in the last couple of years, with its global standard business policies, WeChat has come up being the fastest growing Chinese Social media channels with nearly a billion of users. Unlike many western social communication channels, the ever sprouting features of WeChat now enable its users to book a taxi, check weather, buy tickets, make video calls, order foods, transfer money, share documents, joining in group events and more. And finally, with the addition of e-wallet services it has become the most demanding social channels to do anything and everything merely beyond of using it as a messaging services tool. Being a smart tech-savvy businessperson, just imagine the high potential of fully geared-up WeChat Marketing to grip a rewarding market share in the World richest Chinese digital market hub.

Six Most Effective WeChat Marketing Strategies

Make Best Use of QR Code

In order to bring increasing number of followers onto WeChat marketing account, a great way is to make it embedded with QR Code. Now almost brands have started using QR Codes on product packaging, campaigning means, and all promotional tools. This attracts users to scan it to know more about offers, discounts, lucky draws, promotional bonus, WiFi pass etc. The moment it’s scanned, they become valued members and track the shared contents. Apart from making your QR code in typical black and white, through customization you can make it more noteworthy to fans while scanning of the QR boosts the visibility of your product to potential consumers.

Post Readers Engaging Quality Content

The effectiveness of WeChat marketing depends fundamentally how the posting can fuel the desire of customers to share your content. To make it a successful drive, consider adding the most essential ingredients like:

• It should be unique and outstanding in the mass;

• Should include appealing with entertaining topics;

• Must be informative, creative so that users feel interest to read and share amid their likeminded in the chain; (include images, embedded videos, etc).

• Use awesome headlines to arouse curiosity;

• Posting like ‘know-how’, ‘how-to’ or Q&A sections are great ideas since that help find customers solutions;

• Maintain the style and topic of contents that can reverberate the target audience; Posting content in timely manner is most essential to make them effective;

Find Your Target Audience

Once you’re operational with you WeChat account, it’s the high time for you to identify your target market. Spend considerable time in research and hire a China digital marketing agency specialized in WeChat marketing who is operational in china for quite a good time and well-versed about the market, consumer behavior, and likings. Unsurprisingly, whichever product or service you deal in, as the market should know about your presence through WeChat marketing, uniformly, your business needs to recognize which groups or what accounts are most potential to show interest in your product as well as offerings.

Notably, unlike Weibo, WeChat is closed platform and restricts its followers from communicating with users who are not connected (similar to Twitter, Facebook etc). Consequently, brands and companies posted on WeChat get position to specific audience who are engaged with extended follower chain and not to common people. This makes the marketing strategy more specific to become a hit.

Initiate Engaging Campaigns on WeChat

A wonderful market building strategy is arranging social engagement programs through WeChat platform, given that, Chinese community, especially the new generation love joining this sort of programs. Online events like polls, quizzes, games, or Q&A sessions are likely to boom your marketing endeavor. Continuous interaction and admiration of opinions through special posting can connect more followers and lead to sales.

Promote WeChat Account in Parallel Platforms

The whole objective of WeChat marketing strategy is having increased discoverability of your company/product profile. Target other social media platforms working in china with larger base and market recognition. By promoting your WeChat account in its comparable social platforms like Weibo, you can unquestionably drive potential traffic to your WeChat account. Never forget to use your QR code on every social channel.

Initiate Loyalty Programs

Gaining customer loyalty is a grand marketing strategy that helps locate the most potential consumers and accordingly initiate promotional endeavors to make them your regular customers. WeChat marketing enables business or brands to transform their followers into long-term members through varied loyalty program as under:

 Offering VIP cards through its app;

 Giving e-coupons which can be exchanged in big stores;

 Communicating promotions;

 Granting free gifts;

 Recognition mails;