How Cross Border eCommerce Can Help Your Business?
The world is now in our hands, thanks to smartphones. Gone are the days when people used to ask friends and relatives who are setting off to foreign lands to bring them foreign branded items.
The ease of availability of data as well as the smartphones made it easier for online purchases even by people who live in remote places of a country. They have a wider choice now to choose from. Either they buy from a UK brand or a Chinese brand or an American brand, they are the decision-makers and are easily comparing the cost, quality, and other deciding factors before proceeding ahead with the final purchase.
What is cross border e-commerce?
Cross border e-commerce means international trade via online methods. This could be through direct website sales or leveraging social media channels and penetrating other countries to sell the products. Market watchers predict that by 2022, more than 20% of the eCommerce sales shall be based on the cross border.
Benefits of cross border e-commerce
Expanding a business into new geographical lands is not a matter of small task. Along with intensive research about government regulations and legal aspects, it also demands immense time and research to understand the foreign customer’s mindset.
For instance, if you are planning to expand your business in China, then you should know all the legal and business aspects around China cross border eCommerce. That said, expanding into other countries is no matter of small feat.
But what is driving the businesses to move towards cross border e-commerce? It is because of the benefits that cross-border e-commerce offers to businesses. Lets’ understand what they are.
Increased margins with an immediate effect
When taken ahead with a solid marketing strategy, cross border e-commerce has immense potential to boost revenues of a brand with immediate effect. Customers are always in a mindset that foreign products are of higher quality. If a brand can stay to its promise of quality, customers can readily purchase the product even if the cost is a little higher than the native products.
Scope to enhance the Brand reputation and expertise
When a company penetrates a foreign market, it moves a step ahead and grabs the reputation as a multinational company. Thus, a business can establish its expertise easily. This also gives a big boost to the company and can help draw more investments and funds.
Widest reach with minimal investment
Cross border e-commerce helps erase the limitations that a brand might have to face if it were to invest and start production and marketing in the new country. With a website and secured e-commerce system aided by a good marketing strategy, a company can easily reach millions of customers across the globe.
For instance, it might be tough for foreign companies to establish their physical presence in China owing to its strict regulations. By making use of China cross border eCommerce legally, businesses can start their sales as per the local governing rules.
Chance to make team more inclusive and solid
Businesses need the best of the minds to expand their wings and draw more profits. When a company establishes cross border e-commerce, it becomes easier to collaborate with the brightest minds in that local country. This helps in understanding the local market and tweak their strategies accordingly.
Companies as well include the best of the global talent into their teams which can build their reputation too. This is a win-win in terms of both profit-making and strengthening the company’s team.
Increased margins
Some countries might give incentives for raw material or tax-less transactions to make it easier for commerce. Similarly, a brand might be able to cut down on its costs of production or other aspects when opting for e-commerce. This can help increase the margins for the company.
Conclusion
Smartphones, ease of data availability and social media are presenting greater choices for customers than before. This makes it the right moment for the companies to expand their presence across borders through cross border e-commerce. That which was once a trend is now a necessity for businesses to sustain amongst the fierce competition and boost their sales too. With future-oriented market strategies and a thorough study of the local customer’s mindset, cross border e-commerce can help businesses grow easily.
Search Engine Marketing – An Extension Traditional Marketing
In all possibilities, search engine marketing is an extension of traditional marketing. However, here the entailed efforts are highly different, and the marketer will have to get a lot of factors right to become winning. As far as the traditional marketing system is concerned, one can just give the ad in the local newspapers, television companies, radios, etc. The task was a little bit easier because the concerned authorities will have the statistics of their coverage areas. One will only have to prepare the ad material, choose the specific area where the ad should appear, and pay money for the same. However, digital marketing is different. Here, the professional proficiency of a talented SEO team is a must for making the marketing campaign successful. This scenario is much more complicated in countries like China, where there are different search engines and microblogging sites. Here, the expertise of a digital marketing company that has hands-on experience in performing search engine marketing in China (adstochina.westwin.com/Search-Engine-Marketing-in-China) becomes imperative.
It is possible to boost up the visibility of the website by a prudent application of (SEM) search engine marketing. Search engines play a pivotal role as far as the functioning of WWW (World Wide Web). Only when the website appears on the SERP (search engine result page), the same becomes visible to the searchers. The searchers will have a liking to enter the site. People will have a persuasion to enter the site only when the site pops up on the screen of the device they use. There are fundamentally two main functions in digital marketing; SEO and SEM. Search engine marketing means the placement of promotional ads in the search engines, and search engine optimization means earning organic traffic to the site. In other words, by adopting prudent methods, it is possible to attract the attention of the internet users to your website or sales portal, and this is what Search Engine Marketing means. Here, the selection of the search engine, keywords, and placement of ads are very much significant.
Pragmatically, SEM is a better choice for creating a typical curiosity within the minds of the web browsers, thus inducing them to enter into a particular site and keep them engaged there. When there is high traffic to the site, there will be a proportional sales transaction. However, search engine marketing in China is rather different from the other parts of the globe. The country has specific search engines, and the Chinese people will search only these search engines. The main search engines in China are Sogou, Qihoo 360, and Baidu. Hence, one will have to do the entire process of search engine marketing in China precisely in sync with the functioning of these search engines.
Search engine marketers should follow some steps to make search engine marketing winning. Creating a functional strategy is the prime point to note. This point is vital and will decide the fate of the search engine marketing moves. The plan must include the specific customer segment where you want to project your ads and the shopping behavior of the targeted audience. Finding out the particular keywords or key phrases is another entailed task. You must find out the words or phrases the customers generally use to search to find out the products they want to buy.
Here, keyword research becomes imperative. As far as the task of search engine marketing in China is concerned, an experienced SEO company will be able to help you. They will have practical experience and knowledge regarding customer behavior in different areas of China. Hence, they will be able to guide you properly as regards the various entailed processes that are par for the course of search engine marketing in China. Creating the required content is another vital task as regards search engine marketing in China. The language used must be the local language, Mandarin. The contents must be to the point and must shed light on all the possible doubts regarding the product or services. Optimization of the website and the related sales portal using proper keywords or key phrases are equally significant. You can also opt for the PPC ad campaigns. In China’s context, this task should be in sync with the algorithms of search engines such as Sogou, Qihoo 360, and Baidu, which are the main search engines in China.
When Should You Hire an SEO Services Company?
Search engine optimization ranks in the list of top guiding factors of website success. Everything is online; your company’s success depends upon your online presence in this era. Thus, you will need to hire the Houston SEO services company at specific points to take over your headache of handling critical SEO related tasks.
Why You Should Hire An SEO Company:
Ranking high on various search engines, specifically Google, is quite imperative. Fifty percent of users choose the top search results of the search engine to get information. And the reality is maximum people never go beyond the first page of results. SO it becomes necessary to rank within the results, which are seen on the very first page of the results.
The company’s success can be predicted from its ranking within the resulting sites by the search engine. The higher the rank will be, the more people will access your website for their work purpose, and the more your company will grow.
Although, if you haven’t hired a search engine optimization expert yet, then you should do it as soon as possible. You can get access to numerous benefits by hiring experts and working as per their advice. Using under their presence will help you to elevate your business.
Reasons Why and When You Must Hire An SEO Services Company:
When You Are Going Through Critical Situation As SEO Companies Know More Than You:
Usually, businesses try to approach the SEO part themselves, wasting a lot of time, efficiently used in other tasks. It consumes too much time, and if you are not highly known to it, it will be highly challenging.
We suggest you outsource the SEO part to an SEO service provider. Experts will be able to handle it more efficiently than you can. It will allow you to dedicate your crucial time to other essential business tasks.
You Can Get Back Everything With Your Company’s Success you Have Put In And Even More:
Don’t think about the investment you will make to hire an SEO professional. You are going to get the amount you spend even more than that. It will provide you with a high return on investment. Every penny you will be spending on-site optimization will be getting it back through a large number of visitors. You will be able to access better and high conversion rates from visitors to clients.
When You Need To Bring More Traffic To Your Site:
You provide the best possible service of your field, but you are inaccessible to the target audience. Everything will be total wastage as the clients will not be able to approach you. You will fail in generating an uptick within revenues.
By hiring an SEO company, you will know about the techniques and strategies that will help you increase the website’s overall visibility and bring more traffic.
Highly experienced and proficient SEO professionals comprise thorough knowledge in coding and site optimization and techniques target search engines for significant ranking. SEO experts will better analyze the website’s current performance, page by page. Besides, it will provide you with the keyword analysis to decide which keywords and phrases you want to rank your website.
SEO Professionals Are Cost-Effective:
Website owners usually spend numerous amounts of time and money on optimizing the website. This is because they don’t want to hire professionals for this task. If you want to save that money and effort, then hire an SEO expert. People think its not a good idea to spend money and resources on this and doing it themself is better. But it will be a total wastage of everything.
A company or expert who has specialization in search engine optimization will take you in confidence that you are doing right by putting your money into an SEO company.
Hiring an SEO expert is the best cost-effective approach as they will consider each page distinctly and optimize it as per its requirement. They will consider every possible strategy for business growth & client acquisition. After hiring an SEO professional, you will notice the online reputation and presence growing.
A Helpful How-to Esports Marketing Guide
Esports are exploding, and so are the marketing opportunities they encompass. It might have sounded crazy 20 years ago, or even 10 years ago, but esports is a booming industry that gets followed by millions of people around the world. Finding a piece of the esports marketing pie is an exciting new part of some businesses’ marketing strategies. It is especially effective when an esports agency is hired to make it happen.
What are Esports?
Esports, or electronic sports, are organized events based around competitive, multiplayer video games. The biggest events are viewed by hundreds-of-thousands to over a million viewers worldwide. Not only do they garner a lot of eyeballs, but they also keep them hooked for hours. The League of Legends World Championship logged 137 million hours watched. These are mind-blowing numbers, and they are incredibly exciting to any esports agency.
Esports are growing quickly. In 2019, the industry boasted $1.1 billion in revenue from media rights, ads, and sponsorships. It is estimated that this figure will rise to $1.8 billion by 2022. Brand investment makes up 82% of that total revenue. Many companies are hiring esports agencies to get an early foot in the door on a marketing opportunity that is more accessible and more international than some mainstream sports.
Here are a few steps to help in de-mystifying the complicated esports marketing world:
1) Hire a team
To successfully launch an esports marketing campaign, the first step for any company is to hire an esports agency. They know what they are doing in this relatively new landscape. Businesses must find an agency that has prior experience marketing their products or services in the esports market.
2) Know your audience
An esports agency helps their clients figure out their preferred target market. Figuring out desired demographics is the first step towards a successful esports marketing campaign.
Esports audiences are made up of mostly young men ages 18-34. They make up around 75% of the overall audience. Experienced esports agencies know how to target this demographic and create an impressive esports marketing campaign.
3) Know where to find them
Each league has its own demographics. Just like in traditional sports, different types of people are drawn to different gaming leagues. An esports agency will know the demographics of each league and will be able to help a business decide which league they should target. Esports cover a variety of games, including fighting games, first-person shooters, sports games, racing games, and multiplayer online battle arena games.
4) Target the Right Platforms
Not only are the demographics of each league different, but so too are the demographics of the different streaming platforms used to reach the viewers. Esports agencies can figure out which platforms will deliver the best return on investment for their clients. Popular streaming gaming platforms include Twitch and YouTube Gaming.
5) Don’t discount the power of influencers
Mega and micro-influencers are extremely popular within the esports culture. A well-connected esports agency can help connect their clients with an appropriate influencer for that brand. Esports enthusiasts and esports influencers have a particularly close relationship compared to other influencers. This can make a more authentic experience for everyone involved.
6) Content marketing
People who love watching esports also love to read about esports. Perfectly placed and well-written content marketing can be a valuable way to reach the esports market. Esports agencies should be well-versed in everything to do with digital marketing.
7) Be Flexible
It is important that a business stays flexible with their marketing plans. Esports amplifies this need. The world of esports is changing so quickly that plans might need to pivot just as fast. Working with an esports agency that is able to move as fast as this market is essential.
Marketing companies that are experienced as esports agencies are not as common as other types of marketing firms. They are getting more common as the popularity of esports explodes.
Esports marketing can be quite complicated. Finding a business’s target audience in the many leagues and gaming platforms is tricky. As it gets more complicated, any business will be happy to have enlisted a competent esports agency to figure out the best way to reach the right people.
How Marketing Conference Can Lead You to Better Strategies?
Marketing conferences need intense preparation. As the end goal is in no way smaller. Any company expects a boost in its business and at least the clientele number at the end of a marketing conference. It is justifiable considering the time, effort, and money spent on its planning and implementation.
When planned properly and executed marketing conferences can work wonders for a brand.
As we move ahead, let us delve into how a China marketing conference in London can lead you to better strategies.
Understand the local market and customers
Marketing conferences are now born on social media first before they take a physical shape. And yes, it is necessary to consider the proportion of the customers that are online.
While researching for organizing a marketing conference, you will get a chance to study the demographics of the customers in a particular location. This in turn helps you with assessing your chances of becoming a hit in the market. You can assess many metrics related to the target market including:
• Is your product as per the interests of the targeted customers?
• Are your marketing strategies in line with their age and other preferences?
• How are the users reacting to your competitor’s products?
Create a brand presence
Marketing conferences help build the brand feel of a company. After all, only brands that can spend on conferences mean they have an established base in the market. Thus, a well-organized marketing conference helps to solidify this brand base much better.
Social media promotions that happen before the events are another easier way to boost the brand and take it closer to the audience. By planning creative, engaging, and conversational promotions, a brand can draw attention to its marketing conference.
This takes effort, careful planning, and intensive research. Staying online on social media does not mean scattering into all the channels possible. It involves working with planning where the customers are located and drawing their attention towards the upcoming China marketing conference in London.
Scope to widen the prospect customer database
Marketing conferences are often attended by hundreds of participants. Not everyone might be interested to become a customer. But the chance to widen the prospect customer database is also cannot be ignored.
The details of attendees to the China marketing conference in London can be useful for future marketing strategies. With their consent, you could add their details to your database and keep sending them marketing information, the release of new products, discounts, and offers, etc. Thus, a marketing conference helps in increasing the chances of your success ratio in converting strangers to your customers.
Leveraging the fame of the speakers
Marketing conferences often draw an audience because of the speaker’s popularity. When leveraged in a creative way, this can be used to convert unknown strangers into our prospective customers.
You could use social media to draw attention to the marketing conference by using specially made posts designed on the speaker. Asking the speaker to share the details of the event and encourage participation is also a wise idea.
After the event, you might as well encourage the audience to pose questions to the speaker via social media, yes up to a limited time. This also gives a chance to those audiences who might have missed the conference but keen on what the speaker talked about and are ready to grab the insights.
You could use such user details to share about your products, launches, and other marketing activities.
Working on feedback
At the end of the marketing conference, the feedback that your attendees leave help in a bigger way than you imagined to revamp your product design or services style. When taking the feedback positively, there is always a scope for improvement for any brand.
Added to this, the feedback from the audience who attended the events might create a lot of impacts as they have seen what you shared and what your ideas are from up close.
Conclusion
Marketing conferences hold invaluable power when it comes to framing better strategies for a business. Right from understanding the target customers to widening the customer base, a marketing conference holds immense potential to expand the brand’s market. The feedback and the speaker’s power are also to be leveraged to their maximum to obtain the fullest benefits of the marketing conference.
How Can Search Engine Marketing Solutions Help to Achieve Marketing Goals?
According to the latest statistics, China has around 883 + million Internet users and soon to have 1.14 billion Internet users by 2025. Search engine marketing is must to connect with the Chinese audience in a faster way. Here we have discussed how an agency offering search engine marketing in China (adstochina.westwin.com/search-engine-marketing-China) can help you achieve marketing goals.
Unique Chinese Digital Landscape
The Chinese digital landscape is unique. The search engine category is dominated by Baidu which holds 76.05% search engine market share in China. The social media platforms popular in China are also different. The social media landscape is dominated by local players like Weibo, Yoku, and WeChat.
If you want to develop a comprehensive search engine marketing strategy for China, you need to work with an expert consultant who knows the Chinese digital landscape well. Here are a few ways search engine marketing can help
Help Appear on Top in Search Results on Baidu
Baidu is home to millions of websites including mobile website pages. The competition for top rank is intense and not easy to achieve success. You need to select the right target keywords to reach your audience. Keyword research is the first step of an SEO campaign. It uses your knowledge about your industry and target audience to determine the right terms for the marketing campaign. The right search engine marketing solution would help you appear on top of search results on Baidu.
Baidu SEM campaign can help address potential clients directly by using combinations of right keywords, demographic criteria, and even the exact time and day of the week. For businesses, the ability to show your ads to Chinese audiences who are interested in your products and services can greatly help in achieving marketing goals.
The demographic targeting allows businesses to minimize their spending while segmenting marketing campaigns geographically and customizing them to connect with local clients.
Deliver Qualified Leads
Search engine marketing includes organic SEO that boosts traffic and generates qualified leads. When you optimize your website for the right keywords you get high-quality leads and higher conversions. Baidu SEM focuses on getting basics right. It allows you to localize your ads for greater efficacy.
By partnering with the right agency offering search engine marketing in China, you can tailor your ads to suit the local market and trends.
Develop Brand Awareness
The primary objective of any marketing campaign is to develop and enhance brand awareness. When a business uses Baidu paid search their ads are displayed in front of the Chinese audience that uses target keywords. This can be helpful for a business that does not have a strong online presence on the Baidu search engine. Baidu SEM can help increase brand awareness much more quickly than any organic SEO strategy.
Right Market Analysis
A well designed SEM campaign on Baidu works like a mini market analysis that can help you understand customer preferences. The data collected from the Baidu SEM campaign can be used by companies to make favorable changes to their products and services that will increase their demand.
Reach Customers Instantly
The objective of every marketing campaign is to reach customers. Traditional marketing campaigns can take a long time to show results. Baidu SEM uses a potent combination of organic SEO strategy and paid ads to reach customers instantly. Businesses with higher marketing budgets can invest in paid search to display their ads right in front of prospective customers. This can lead to quicker conversions and businesses can experience growth in revenue generation in a short time.
Run Ad Experiments
Marketing campaign success depends on the optimization of ads. Baidu SEM offers analytical tools that allow you to analyze the effectiveness of ads in driving traffic to your website. The analytical tools allow you to run ad experiments to find out the most effective ads.
Partnering with the right agency offering search engine marketing in China will allow you to test a wide variety of ads and select the ones that help achieve marketing goals.
To sum up, a search engine marketing solution includes the best of organic SEO and paid search for helping your business achieve short-term and long-term marketing goals. And by choosing the right SEM partner, you can stay ahead of your competitors.
Advantages of Hiring an Advertising Agency
As a business owner, you understand how difficult it can be to get noticed by consumers. While some businesses seem to thrive immediately, others fail, despite their incredible potential. A lot of this, as it turns out, comes down to marketing. By working with advertising agencies in Los Angeles, you can make sure that your business thrives. Therefore, this article will explore the many advantages of working with an advertising agency to help promote your business.
It’s Actually Cheaper in the Long Run
A lot goes into marketing a business to the public. For example, you have to conduct market research, produce high quality advertisements, and distribute those ads, all of which takes time and costs a lot of money. Therefore, rather than building up your own marketing department, which can be especially difficult if you’re a smaller business, it is much cheaper to hire one of the many advertising agencies in Los Angeles to handle it for you.
With affordable rates and a wide variety of options when it comes to what you need for marketing, branding agencies Philadelphia is the perfect option for just about any business looking to improve their success in the market.
It Will Increase Your Business’s Productivity
Related to the last point, by having an outside advertising agency in Los Angeles handle your marketing for you, you and your employees can take the time to focus on other important aspects of the business. Without having to devote lots of time, money, and employees to your in-house marketing department, that time, money, and staff can be used for other things, which will inevitably have positive effects on your business over time!
It Will be Done with the Best Technology and Experts Available
A perhaps underappreciated benefit of hiring one of the advertising agencies in Los Angeles to handle your business’s marketing is that those agencies have access to the newest technologies and marketing techniques, and their staff are experts in the field.
While your in-house marketing staff might have some expertise and knowledge of marketing, they will never be able to match the know-how and resources available to big advertising agencies in Los Angeles. So, rather than trying to win the race against bigger businesses with outdated technology and subpar marketing strategies, why not hire an advertising agency and compete with them on their own level?
Marketing Agencies are Unbiased
People tend to be biased towards the things they’ve devoted a lot of time and effort into, and what takes more time and effort than building a business from the ground up? While you might think your business’s marketing is good enough, or that the product can stand on its own, advertising agencies in Los Angeles will give you the cold, hard truth—and that’s a good thing!
Every successful business has tried something, failed, and changed things up at some point, and it’s all part of the process. Advertising agencies in Los Angeles will give you the unbiased truths that you need to hear so that you can make your business’s marketing better. It might hurt at first, but it will be worth it in the end!
In Conclusion
If you run a struggling business, then you and your employees have enough to worry about without needing to focus on your business’s marketing. With the help of advertising agencies in Los Angeles, your business can get on the same level as other top companies and attain the success that it deserves!
So, contact an advertising agency today, and let your business finally live up to its full potential!
What You Need to Know About the WeChat Ecommerce Platform?
WeChat e-Commerce – Very Effective
The purchasing power of China is equally significant as the industrial production capacity of China. Almost everywhere in the world, one will be able to see the products manufactured in China, and practically, this speaks about the industrial and commercial capacity of China. Equally important is the purchasing power of the country. Because of the thick population, the country has rich potential as far as the purchasing capacity is concerned. Businesses across the globe value this high consumer strength and are very much eager to enter the Chinese market. To make your entry into the Chinese market winning, you must plan the promotional campaigns prudently and must implement them perfectly. WeChat is a prime medium through which businesses can communicate with their customers effectively. Here pops up the practical significance of WeChat E-commerce.
What You Need to Know about the WeChat e-Commerce Platform
WeChat is the prime social media site in China and thus a fitting place to perform your promotional activities. A well-planned advertorial campaign that you do through this channel will make your brand name float everywhere in the country. As millions of people and that too from all customer segments visit the site daily, your message will travel across the country. Therefore, without any doubt, one can say that WeChat e-Commerce is one of the best promotional activities that you can carry out in China. This platform is a handy channel through which businesses can interact with their present and prospective customers. The participation of millions of people is a unique feature of WeChat, and this will, in turn, help you to spread the news as regards your products or services to the required audience without any loss of time. The functionality of WeChat is quite perfect and swift, and this will be advantageous to you as you will get the related-dividends on the dot. It will be easy to enter into the particular customer segment where you want to propagate about your products or services.
Besides, you will be able to use different styles of ads that will precisely fill the bill for the customer segment that you aim to bring into your fold. Through WeChat, it will be possible to spread your message across these segments by using distinct possibilities such as visuals, texts, or videos. You can use these possibilities precisely in line with the practical requirement, and whatever methods you choose, you are sure to reap profits. Another great feature is the incorporation of payment options. You can incorporate cross-country payment options, and this will be very much convenient for the clients who are in different countries.
Practically, you will be able to open three distinctive types of accounts; subscription account, service account, and enterprise account. That said, it is of high importance that you must handover the task of WeChat e-Commerce to a specialized digital marketing company. With the practical experience they possess, such an agency will be able to guide you professionally so that your WeChat activities become successful. This online platform gives the option to incorporate Chinese payment options. As the Chinese people regard their customs and manners with passion, this will be of great significance, through which you can attract the attention of the local people to the site. Besides, if you give all the required information in the local language, Mandarin, then that will be all the more impressive. However, the prime thing that you must do well in advance to your Chinese market entry is to hire the professional expertise of an SEO company that has hands-on experience in doing the digital marketing tasks in China. Experience is the main thing that makes any task winning, and hence, the SEO Company that you hire must have successfully done WeChat e-Commerce activities.
Select a Professional Company
Though you may find a plethora of SEO companies, you must select a professionally capable company for carrying out the WeChat e-Commerce tasks. The best way for this is to compare the quality of services, the swiftness of actions, the customer service, and the pricing of a few companies. This process will give you the option to choose the best specialized SEO Company.
Services Provided by the Best eCommerce Agency
Are you planning on expanding your business in China? The country has become an attractive destination for foreign businesses, given the enormous potential of its eCommerce market. The largest in the world currently, with a $1.95 trillion volume, it also has some of the most visited online retailers in the world eCommerce landscape such as the Alibaba Group’s Tmall China, NetEase’s Kaola, JD.com, and Xiao Hong Shu.
Over 80% of the retail eCommerce sales come from e-shoppers who browse products on their smartphones, tablets, and other mobile devices and use Alipay, WeChat Pay, UnionPay, and other mobile payment apps to make their purchases. Foreign luxury and branded items, especially high-fashion clothing, jewelry, cosmetics, electronics, and household products, are very popular with Chinese consumers. The booming cross-border eCommerce sector offers plenty of scope for small and large foreign businesses.
They must, however, overcome linguistic and cultural issues that can often create roadblocks in doing business. Chinese is not an easy language to master and many small enterprises don’t have the budget to hire a multilingual staff. They can, however, benefit greatly from working with a China eCommerce agency.
Services provided by eCommerce agencies
Along with improving your business communications with much-needed Chinese language skills, such agencies can guide you in multiple ways. They can help you to navigate through the Chinese eCommerce space, to promote your brand to the right target audience, and to manage your marketing and advertising campaigns. Let’s look at some of the specific services that a China eCommerce agency can provide for your business.
It can help you plan your eCommerce strategy
The China eCommerce agency will discuss your business model and business goals with you to plan your marketplace entry. They will research your competitors in the industry as well as your target audience. By gathering and analyzing competitor and consumer insights, they will help you formulate a multi-channel eCommerce strategy.
It can design and set up your eCommerce website
While partnering with the big Chinese online retailers can help popularize your brand with local consumers, you also need to have your retail platform to distinguish your brand from your competitors and to sell your products directly to your customers. The China eCommerce agency will collect consumer data and use that information to come up with relevant user experience (UX) designs and to create a high-level user interface (UI). They will set up an eCommerce website and test it to make sure it is appealing and user friendly.
It can set up and operate your eCommerce store
It will assist you in designing, developing, and setting up your eCommerce store, and help with the management of the online store’s operations. The China eCommerce agency will also undertake the promotion of the store to bring in more traffic and new customers. Additionally, it will help with providing quick and reliable customer service, leading to more customer satisfaction and retention.
It can assist you with eCommerce marketing
The China eCommerce agency will handle search engine optimization (SEO), search engine marketing (SEM), and social media marketing for your brand. It will build relationships with key opinion leaders (KOLs) and key opinion consumers (KOCs) and get them to review and recommend your products to their followers. It will regularly audit your web analytics to monitor how much traffic you are getting, which content is getting the most clicks, which products are the most popular, and so on. The information will help you to refine your marketing strategy to increase your sales.
It can help develop cross-border eCommerce solutions
As the China eCommerce agency will have experience with B2C, B2B, and C2C international trade, they can help you with everything from acquiring a Chinese business license to organizing direct shipping to getting customs clearance. They can help you find trading opportunities with Tmall Global, JD Worldwide, VIP.com, Pinduoduo, WeChat Stores, Kaola, and other cross border eCommerce platforms.
It can help integrate payment gateways
After browsing through your online store, Chinese customers will be more likely to buy your products if you have an easy to use payment system. By integrating payment systems that they are familiar with, such as Alipay, WeChat Pay, and UnionPay, you will see an increase in your sales revenue.
Why Now is the Time to Hire an SEO Service Provider?
In today’s Internet age, the importance of SEO (search engine optimization) is even more pronounced. Businesses that have still not adapted an SEO strategy are at the risk of losing out to their competitors. Everyone is online these days. Shouldn’t your business be too?
You need not be an SEO expert to avail of its many benefits. You can easily hire an agency to do the work for you. Look for local providers using simple online searches, such as Philadelphia SEO services (location + requirement). You can check their websites to know more about them before hiring the right one for your business.
Here’s why now is the time to hire an SEO service provider.
Technical Expertise for Boosting Sales
SEO is a very technical job. It involves a number of steps. All the steps need to be done well for optimal results. Creating content isn’t enough for SEO.
SEO experts need to work on several aspects as per a search engine’s algorithms (which keeps changing). They need to remain updated with algorithm changes and accordingly tweak their work.
SEO involves website audit, keyword research, content creation, developing meta tags, optimizing images, and a whole host of other steps. Regular analysis of campaigns is also essential using the right analytic tools.
SEO service providers not only have the right expertise. They also invest in the right tools for their work. When you hire them, you get the benefit of their knowledge and experience. You can also save money on buying tools and hiring SEO specialists, writers, editors, and other experts.
With the help of the right SEO expertise, you can provide a solid boost to your business. Your website will feature on the top of search result pages relevant to your business category. More people will find their way to your website and see your products or services. These efforts increase the potential for more sales.
Optimal Content for SEO
Content for SEO requires a strategy. It needs the right keywords in the right consistencies for optimal results. Content needs to be of different kinds too – right from blogs to social media posts, newsletters, press releases, white papers, case studies, and creative articles.
Content creation requires a different set of specialties. One writer may not be an expert in developing all the afore-mentioned content types. SEO agencies hire services of writers with different specialties precisely for this reason. When you hire one, you need not worry about your business’s content needs anymore.
But the creation of content isn’t enough. It needs to be promoted and distributed on the right channels too. SEO service providers take care of this aspect of the job too. They will identify the right promotional channels for your business and do the needful. They will find the right websites to feature your business’s blogs.
With solid content creation and distribution, more people will find their way to your website. Quality content makes your business more visible online, which is good for sales.
Consistent Campaigns for Optimal Results
SEO requires consistent efforts over a period of time to show the desired results. You cannot give up on a campaign within a few weeks. In the beginning, you will need to create fresh content on a regular basis. You will need to measure the efficacy of each campaign regularly. If something isn’t working, the strategy will require tweaking immediately. Such efforts require a lot of time.
Most small business owners do not have time to carry out SEO work. They don’t even have the budget to hire a team of SEO specialists. But a service provider can offer you their SEO expertise and create campaigns to suit your budget. Even big companies can save a ton of money and time by hiring an external SEO service provider in lieu of hiring and managing an entire team for the job.
In Closing
Hiring an SEO service provider can prove to be a solid return on investment. Your business will benefit from the right SEO strategies. You will also end up saving time, which you can utilize in growing other areas of your business. You can save money by ceasing useless marketing campaigns and benefit from organic ways to increase your website traffic.
A Brief Guide to WeChat Shop
WeChat started out as a messaging app. But soon it encompassed social media. However, the core of the WeChat business model today is eCommerce. WeChat shop is a website/product page that you can create within the WeChat app. WeChat users can access your website and pay for the product/s from within the app.
Features of WeChat Shops
WeChat shops come with many features which make them one of the top draws in the Chinese eCommerce landscape.
With the help of WeChat payment, customers can pay for a product from within the WeChat app itself with ‘one click payment’.
With automatic phone number and address collection, you can access the phone number and address of the user on whose name the WeChat account is registered (requires user approval).
WeChat shops or stores are easy to share with friends and family through WeChat. They are therefore the right tool for viral campaigns, group buying, etc.
You can also re-target users based on their WeChat shop behavior with WeChat ads or WeChat messages from your official WeChat account.
Opening a WeChat Shop
You can develop your WeChat shop from scratch. However, most brands and companies rely on third-party WeChat shop providers to open a WeChat shop.
However, to open a WeChat shop, you need to first open a verified WeChat account.
If you are an overseas company, you can open a WeChat service official account.
If you don’t have a Chinese business license, there are two ways to open this account.
One, you can borrow the license of a business partner or use a third party agent. Two, you can apply for an official account directly through Tencent, WeChat’s parent company by paying a fee.
Once you have opened a WeChat shop, the next thing to do is to design the shop and upload the products. Use more images than text because Chinese characters make it hard to load pages.
You can connect your corporate bank account with WeChat to receive cross border payments directly from Chinese customers. Chinese users can pay in RMB and you can collect payments in USD, HKD, AUD, NZD from anywhere in the world.
Generating traffic to your WeChat shop
WeChat is not search engine based. So, you need to help your customers find your WeChat shop. Below are a few options to drive traffic to your WeChat shop:
WeChat Influencers
If your brand is new to China, you can take the help of Chinese bloggers and influencers to drive traffic to your WeChat shop. The endorsement of influencers can help you gain initial momentum. Due to the nature of the Chinese market, influencers have much more power in China than they do in the west.
A WeChat shop allows you to easily create a link from an influencer campaign to a product page. This enables a high conversion rate. Brands which steadily invest in influencer campaigns, therefore get a good ROI.
WeChat Display Advertising
WeChat display advertising is very effective in driving traffic to your WeChat shop. Here we will discuss two types of WeChat display advertising formats-WeChat Moments ads and WeChat banner ads.
WeChat Moments ads are displayed on the social timeline of the user. ‘Moments’ on WeChat are like ‘Newsfeed’ on Facebook. Once a WeChat Moments ad is approved, it will remain on the WeChat network for 48 hours. If the user ignores the ad or opts out of it, the ad will be removed within 6 hours. If the user clicks on the ad, the possibility that his or her friends will also get to see the ad increases. Therefore WeChat Moments ads are extremely visible and a powerful branding tool.
WeChat banner ads are like banners on websites. Only a WeChat banner ad is displayed at the bottom of an article written by another WeChat official account. They are more affordable than WeChat Moments ads.
Difference between a WeChat shop and a WeChat Mini-program
A WeChat Mini-program is a sub-app within the WeChat app. It can provide eCommerce services or other kinds of functionalities. A WeChat shop refers to any eCommerce experience optimized for WeChat. It could be a simple website/product page or it could be a WeChat Mini-program.
Do you have any questions about WeChat Shop?
Four Reasons to Use Grand Opening Banners
For a new business, the grand opening is a very important event. It is critical to start out on the right path. If you can let the public know about your grand opening, it can bring excitement, attention, and revenue to your business.
But if people are not aware that there will be a grand opening, they will not attend. Imagine the terrible situation where you prepare for a grand opening and there are not many customers.
Staging a grand opening for your business need not be a troublesome experience. Banners for grand opening are an effective way to avoid the dreaded no show.
Banners exist as one of the earliest forms of advertising. Though the printing technology has changed and the banner making process has become faster and the print more durable, the concept is time-honored. Making customized grand opening banners to announce a location opening is a traditional way to bring in customers.
Here are four top reasons why you should use grand opening banners:
- Grand opening banners help your business stand out
A new business needs to grab attention. Grand opening banners do exactly that. They inform passersby of the time when your business will be open to the public. And since grand opening banners hang for a while before a grand opening, people are likely to pass by multiple times. This builds on the impact.
The more eye-catching the grand opening banners, the more the number of people who will remember the date and show up for the grand opening. The smartest people are always looking to engage with something new. Grand opening banners are one of the tried and tested marketing strategies to ensure that your grand opening event is successful.
- Grand opening banners help you connect with locals
Breaking into the local market can be difficult. In an area of high saturation for a business, a new business has to inform the local population that they are offering something that others are not offering. In a low saturation area, a new business has to inform the local population about the value of its offerings. All these things can be done with grand opening banners. Say, for example, a business can get grand opening banners designed in such a way as to inform that there will be a 25% discount on select items on the grand opening day.
Grand opening banners provide you with opportunities to inform the local people about your business and the products and services you intend to sell. Unlike direct mail and television commercials, banners for grand opening engage the local audience as a whole instead of individually. Grand opening banners announce unequivocally that you have arrived.
- Grand opening banners are easy to manage
One of the best things about grand opening banners is that they are easy to hang and takedown. This means that you will not need much time to get them out and ready for your grand opening. Most grand opening banners have grommets or pole pockets pre-installed, so you can string up your banner however you want. You will be able to have them hung within an hour. Taking down is also easy. Within a few minutes, you can untie the ropes or unhook the bungee cords, roll up the banner and be on your way.
Also, it is easier to print grand opening banners than to have a pylon sign or a monument sign professionally installed. Grand opening banners can be designed and fabricated fairly quickly. Most banner making companies have a graphics department to take care of such aspects.
- Grand opening banners are inexpensive and durable
Grand opening banners are among the most affordable ways to advertise your business. The budget required can be less than one-third of a pay per click (PPC) campaign. Even if you place a large and attractive sign on the exterior of your storefront, it will not cost you a lot.
Grand opening banners can withstand strong winds, UV rays, and heavy rains for prolonged periods. You can expect these banners to last at least 2 to 6 years before they begin to fade.
Is there anything more you want to know about banners for the grand opening?
