Lifecycle Marketing: Your Complete Guide to Reaching & Retaining Customers
Marketing is about more than selling. A business or brand today does not just want to make a sale once and move on. When marketing today, a company or brand will use lifecycle marketing to build a relationship with the customer and work to keep that relationship as long as possible. Helping their clients keep the customers over the long term is what a lifecycle marketing agency does.
Lifecycle marketing can only work if the business cares completely about their customer and has a genuine understanding of the that target audience. A lifecycle marketing agency can help you to provide that customer with exactly what they need, want, and care about so that they can go from potential prospects to paying customers to loyal supporters who will bring more customers to you.
The three stages of lifecycle marketing
Lifecycle marketing has three basic stages. Within those stages, there are many areas where a lifecycle marketing agency can be of help.
Reach the customer – The first stage is to reach the customer and bring them to you. This happens through a targeted understanding of who the customer is. To reach them, a lifecycle marketing agency can take you where they are, help to engage with their interests, and recognize what they want. Then they attract them to you by offering valuable content in the form of blogs, social media posts, webinars, eBooks, and infographics. Once the customer sees that you are able to help or solve a specific problem for them, they are willing to be attracted and will provide you with their email address for more information.
Obtain the customer – Now that you have an email list of potential, interested customers, you can begin to engage them with the help of a lifecycle marketing agency. Keep the customers up to date with useful, personalized information on a regular schedule of blogs, special offers, and products by showing the customer how you are useful to them.
Retain the customer – The third stage shows the customer that you are always willing to be of value to them, and that you will be committed to the relationship that you are building with them. Show that you will offer more, do more to get to know them better, and meet their needs. In this way, the customer will be willing to speak for you and on your behalf. You have turned an interested potential customer into a loyal follower who is willing to help bring more customers to you. A lifecycle marketing agency can help.
What is different about lifecycle marketing?
Your customer base is not just purchasers anymore. Many of the most famous brands depend on their customers to help them spread their message and keep the customers engaged. To do this, your customer must see that you are willing to listen to their needs, and that you will give more and do more to become more valuable. The relationship that you have with your audience is of the greatest importance, and a lifecycle marketing agency can help you nurture that.
Why is it effective?
This may require a change in marketing strategy, but it will be worth it in the long term because the customers will be yours for the long term. Keep your customers longer and you will not have to spend to constantly acquire new customers. You will always be helpful to the customers, and they are helpful to you. They know what they want, lifecycle marketing agencies recommend, and by listening to them as they reach out to you, they will stay with you.
How can a lifestyle marketing agency help?
All of this isn’t as easy as it sounds, and a lifecycle marketing agency can help you. For one reason, this is not a simple strategy; it is a long-term strategy, and you do not just want to attract your customer; you want to wow that customer. In the beginning, an agency can help to better understand the demographics of your marketing campaign and help provide you with content, such as eBooks and research reports that the customer is needing.
Once you have your customer, the work doesn’t stop. It’s a cycle. The lifecycle marketing agency will help you keep up with the postings, the delivery, and the strategies for keeping their interests.
The Pros and Cons of Working with Baidu SEM
If you ask a Chinese what search engine do they use, 8 out of 10 will answer Baidu. Baidu provides several cost-effective marketing tools and delivers ads to targeted customers to increase website traffic.
Pros Of Baidu SEM
Baidu SEM Account Automatically Links With Baidu Tongi Account
Once you set up the Baidu search engine marketing account, it will automatically link to an exclusive Baidu Toni account. It means that if you click a link in Baidu SEM and go directly to your Tongi account. You don’t need a separate Tongi account like Google Adwords.
Daily Budget And Geo-Targeting
Baidu Tuiguang or SEM helps you to set up a daily budget and geo-targeting at the account level. It is a useful tool in terms of several campaigns within the account and wants to control total spending in your business account. It also saves time setting the geolocation for the campaigns.
Advance Style Ads
SEM provides advanced style ads for customers, and you can add an image or your website logo to your ads along with site lines. Additionally, there is no extra charge for adding an image to Ads, and it looks attractive and impressive and improves your CTR.
Folder Monitoring And Convenient Management
Baidu SEM provides a folder monitoring icon. It helps to select different keywords to be into one folder or several folders. These folders have relevant keywords data such as impressions, clicks, conversions, and cost, etc.
Business Bridge Mobile Consultancy And Gift Coupons
Baidu is a mobile-friendly app and helps visitors to start chatting with your business staff without installing any software. SEM also offers an ad extension tool, where you can insert the “Free online consultancy” button n your ad. Once the ad gets exposures, visitors may click on the button and start online chat with your staff.
Baidu SEM also calculates points based on how much you spend on your PPC campaign and covert them into gifts or coupons.
Limitations Of Baidu SEM
Not Easy To Set An Account
You can create an account in Adwords within a minute; however, in Baidu, you have to provide a business license, proof of ownership for website verification. For the first login, you also require a Chinese mobile number and other details.
Advertising From Different Websites From Single Account Is Not Possible
It is not possible to advertise different websites from one single account in Baidu like Adwords.
Each Campaign Requires a Daily Budget Of 50 Chinese Yuan
Unlike Adwords, SEM campaign can’t be set up as small as you want. The minimum daily budget for fifteen campaign is at least 750 Chinese Yuan as the minimum daily budget for a campaign must be 50 Chinese Yuan.
Pre-Paid Threshold Is Needed And Requires A Week
You need a pre-payment for Baidu accounts before its balance is used up, you need to pre-pay the money. If you are handling the SEM account from foreign, then the pre-paid threshold takes a week, which is very time-consuming.
Cannot Show Average Position Metric In Dashboard
Baidu SEM doesn’t show the current position of metric on its dashboard. It is more challenging to decide which keywords to use or not when you want to get information about keyword positioning.
Also, you cannot do automatic bidding in Baidu and is limited to the top three positions. However, you have a lot of choices for automated bidding in AdWords.
No Filter And Segmentation Function
As we know, Adword offers a lot of filters and segmentation functions. You may easily use them to filter out or segment what you want to do bidding analysis. However, these functions aren’t available in Baidu.
Editor Is Good, But Still Second To AdWord Editor
Generally, Baidu editor is good for an offline campaign management tool that can effectively help you establish, upload, and download your campaign. You can even manage your bids in Baidu editor.
However, compared to AdWords editor, it has its defects. It isn’t sensitive to errors and also not convenient to do any text change. Baidu editor also doesn’t have functions like replace text, append text, and advance URL changes.
Top Benefits of Hiring an SEO Expert in Houston
Big, medium to small businesses can benefit a lot from expert SEO services. It’s no hyperbole to state that enterprises that don’t consider having SEO expert solutions even in the digital marketing era attain worst business results than businesses that invest in hiring a Houston SEO expert. While working with an SEO helps you enjoy a series of advantages, here we chiefly focus on 4 major benefits of it.
Generates a user-friendlier website
Being a budding business house, always try to find an SEO expert in Houston that provides you across-the-board services related to online marketing for example, from web designing to PPC and SEO to social media marketing solutions. These experts can help you produce a responsive, faster, and user-friendlier website as per your business need. With a view to boost user experience and keep the search engines happy, SEO companies specialize in web designing services based on the updated algorithms of top search engines like Google.
Finds potential customers and boost growth
It fact, in the digital marketing field, having a business website as well as a considerable presence in social media sites has been essential to fetch potential business traffic through these mediums. Once completion of the website, your SEO expert in Houston starts their SEO techniques and tools and accordingly helps you count more and more traffic with a superior ranking especially by placing your website among five search results in SERPs.
There is no denying, that with the manifestation of the digital market, web designing service has been among the rapidly growing markets in the world market today similar to SEO. Secondly, while almost all global corporate groups to small and medium companies looking for SEO services, when it comes to social media marketing and search engine marketing, a certain percentage of businesses go for those services depending on their marketing need.
Remarkably, 87% of web searchers search for trusted service providers through Google’s SERPs rather than from the groups of paid advertisers. With thriving SEO market strategies, not only you can increase your sales volume every month but also can reach unrepresented markets nationally and internationally with minimal hassle.
Improves your conversion rates
Typically, an expert optimized website is faster loading, responsive to new generation smartphones or tablets, and easy to navigate. As this translates to higher conversion rates, customers visit your website are likely to become buyers, then subscribers, and eventually as loyal customers of your company. No wonder, that businesses can expect increased ROI through SEO which is fairly lower than PPC or social media marketing and other digital tools.
Builds brand awareness
One of the key advantages of earning higher ranking positions on SERPs with an SEO expert in Houston services boosts your brand awareness and having a presence in major search engines like – Google makes you a dependable service provider to all classes of users in the industry. Web searchers looking for the product or services that you deal with are more likely to trust the credibility of a brand like you that comes up in the first 2 or 3 rankings on Google’s search pages. This is a good reason why increasing numbers of SMEs now find more interest to invest in trusted SEO services that help gain top positions within 9 to 12 months of their services rather than providing any false commitment or offering so-called ‘guaranteed’ ranking in no time.
Put simply, to rival companies dealing in the same niche or selling comparable products with competitive prices. Now, if one of them is outfitted with an SEO expert in Houston optimized website while the other group bypasses the need of hiring an SEO service or need of optimized web presence, what is likely to happen? Or which group tends to attain more traffic through local SEO or Which company is like to find sustaining and thriving in a competitive age. Hopefully, you can easily assume that it’s none but the business which is having an optimized page since potential customers can find them easily and effectively in their online market searching.
Staying Creative by Following an SEO-Driven Content Strategy
Many English and Humanities graduates never thought they would be writing about ‘Data Structures’ or ‘Top SEO Analytics Tools’ when publishing their articles. However, there are ways to stay creative, even within a primarily SEO driven strategy. Let us dive into some of the steps where, as a content writer of an SEO company Houston, you do not have to sacrifice your creative freedom for organic growth.
Enlisting the help of experts for sparking creativity while making sure the posts are still keyword-driven
A few days back, a writer has penned a post on first versus third party APIs. Although he wrote it well, due to lack of software knowledge, he could not able to articulate the way he wished to. He was not impressed with the write up due to lack of grasping the concept thoroughly, and if a marketer reads it, they will not be learning much. So, he consulted a few IT specialists at his organization and discussed with two developer support specialists. The writer gathered quotes from the experts in the field, drafted a fresh post that makes sense to him as well as the specialists and published it.
The point is if a topic seems daunting to you and not feeling comfortable to write, please do not hesitate to reach out to the experts. Their passion for the subject will inspire you to write from a more human angle. It is essential to keep in mind that keyword-driven content leaves enough room to angle the article in several exciting directions as long as the insight you are providing is same with the intent of the keyword you plan to target.
Using multimedia to give a new twist to the old content
If you are unable to write any dry topic assigned by your SEO company in Houston, unleash your creativity by adding multimedia elements like images, YouTube videos, graphs, or podcasts to get new traffic opportunities and generating image traffic through the SERPs. The various designs will help in staying engaged when writing the piece and can help your post on rank on search engines, as they prefer multimedia components like video or images. For example, you can embed a video in ‘Tips to Create a Well-Written Introduction with an Example’. Readers can both the option of reading the post as well as watch the discussion.
Interviewing leaders from several industries and telling their stories
You can talk to industry leaders for synthesizing complex psychological problems and translate them into tactical strategies for marketers that allow stretching your creative muscle. It is best to interview experts over the phone or through the mail and uses their ideas in creating coherent, meaningful narratives. For example, if you need to create content for e-commerce sites, try to connect with an e-commerce consultant to get quotes about the future of the industry. It is vital to consider whom you are interested in interacting with and how the expert’s inputs will align with your target audience and brainstorm ideas from there.
Why an eSports Agency Matters to Your Marketing?
As trends and technology expands, there are ever more marketing and advertising opportunities for companies, brands, products, and services that can be taken advantage of to further growth. ESports agencies offer one such industry that many brands don’t even consider advertising what their company offers in, especially if their products aren’t directly video gaming related. However, the audience of eSports is huge worldwide, with the primary demographic being males between the age of twenty-one and thirty-five, which means that, if what your brand offers is of interest to that demographic, then there’s a huge market available for you to advertise to.
What are eSports?
Esports are essentially competitive events related to console, PC, and mobile gaming platforms. There are a wide variety of games that have come out in the last few decades that have offered means for people to be competitive, and with the expansion of live streaming online, eSports has skyrocketed in popularity. While many people prefer to play video games, when they are interested in competitive versus games, they often also enjoy watching professional players play at the peak of their talent and skills, just like traditional sports. Esports are organized as individuals for certain games, as well as teams for others. Advertising opportunities are available, through eSports agencies, in a wide variety of forms: you can choose to sponsor entire conventions, whole tournaments, specific matches, specific games, teams, or individual members and streamers. ESports is already a multi-billion-dollar market worldwide, and it is always expanding as more games and more people get interested in eSports. With so many options available, is it any wonder that hiring eSports agency matters in expanding your marketing to the eSports market?
Importance of eSports Marketing Agencies for Brands and Players
Advertising agencies have been around for almost as long as advertising has, and when new marketplaces open up, they are there as a guiding hand to companies to ensure their foray into the new marketplace is smooth and profitable. Esports marketing agencies are there to help their clients build connections throughout the market, and to help manage those connections to the benefit of everybody involved. The eSports audiences are very volatile and fickle; any misstep could lead to being forced out of the market for months or even years. As well, building relationships through sponsorships requires a certain level of expertise for crafting contracts that are beneficial for all involved in order to get the most return on investment for the advertiser, and to greatly interest the ones being sponsored.
Building Up Your Brand Reputation to eSports Audiences
Every game in the eSports market has almost a unique set of viewers, so a lot of research has to go into what the interests and sensibilities of each video game stream viewer is; the types of products and advertising methods that interest a League of Legends stream viewer could be vastly different from a CS:GO viewer, for example. This leads to difficulty in building up brand reputation with eSports audiences, knowing where a product is most going to be viewed positively, and the marketing methods that need to be employed for that audience. This is also a concern for the eSports player, and an eSports agency will work with players to find them the best sponsorships that match their personality, and viewership. ESports agency connections are a great asset to both the players and the advertisers, and they act as a middleman to build up connections that are beneficial to all parties and long lasting.
Understand Client Interactions in eSports
The interactions for eSports agency clients are numerous, and the most common one is the contract that is signed between the eSports player, team, game, or competitions, and the advertisers that want their products and services showcased. Legal contracts can get complicated, and having an expert middleman that can help both sides hammer out the contract is important. Contracts are full of legalese language, hidden loopholes, and other intricacies that an eSports agency is instrumental in navigating to help protect both the players and the advertisers, and to foster a positive relationship.
ESports Specific Marketing Knowledge
Many brands already have experience and knowledge about marketing, but eSports marketing is almost an entirely different beast when it comes to the volatility of audiences, and the differences between gaming viewerships. More importantly, though, eSports agencies are a necessity for any eSports player looking to gain sponsorships because a vast majority are not experienced in marketing, and they need someone to look out for their well-being when it comes to finding sponsors and protecting them from malicious contracts that are not beneficial. Success in the eSport market for everybody, from brands to individual players, can greatly benefit from marketing assistance, contract negotiation, and connection building, and an eSports agency is the best option for almost everybody involved.
Four Reasons to Use a Digital Marketing Agency
The rising income per capita, changing demographics, increased consumer spending has made the China market attractive to Western businesses. But whether you operate in healthcare, eCommerce, or retail, there are significant challenges to overcome to achieve a measurable ROI in your online marketing initiatives in China. You need the help of China digital marketing agency (adstochina.westwin.com/china-digital-marketing agency). Here’s why.
1. Cultural Knowledge
Cultural factors in China and western countries are so different that they could affect the success of your business. They act like individual barriers that every business needs to overcome. When entering the Chinese market, western companies need to understand they are operating in a different cultural environment.
The communication norms, perception of customers, values, and other aspects cannot be compared to their respective country’s counterparts. Since the cultural aspects cannot be quantified or measured, their impact may go unnoticed. A thesis shows many foreign companies fail in the Chinese market due to their unwillingness to adapt their marketing strategy to the Chinese cultural environment. I
To implement marketing strategies successfully, western companies need to learn about Chinese culture mindfully. A China marketing firm can help western companies get more familiar with Chinese culture. They can also provide useful advice for their marketing strategies.
2. Digital Marketing Landscape of China
The digital marketing landscape in China is different from the rest of the world. China has created an online environment where Chinese digital companies have thrived and there is no competition from established foreign players. Due to the uniqueness of the Chinese market and the role of government in monitoring online activities, China has created a wealth of bespoke online and social network platforms.
The “Great firewall of china” blocks foreign digital platforms like Google, Facebook, YouTube, and Twitter. Here domestic platforms dominate. Here are some important facts about the digital marketing landscape in China.
· Baidu is the largest search engine in China with more than 66% online search market share in China.
· WeChat is a social media and multi-purpose messaging platform in China. It is a cross between Facebook and WhatsApp. WeChat has more than 1 billion monthly active users. Though the WeChat user base expands beyond China, its largest user base is in China with over 600 million users.
· Weibo is a micro-blogging site just like Twitter. It is one of the biggest social media platforms in China with more than 445 million monthly active users.
Thus you can see to achieve success in the Chinese market; you need to have good knowledge about Chinese digital marketing platforms. These platforms do not support the English language. So you need to have good knowledge of the Mandarin language to create content and implement marketing strategies on these Chinese digital platforms.
You need an expert marketing partner like China digital marketing agency to navigate successfully through China’s unique digital marketing landscape
3. Administration and Relevant Campaign Experience
Setting up accounts on Chinese digital marketing platforms can be a long and difficult process for Western companies. Marketing in China can be tricky as search engines and regulations are entirely different.
Aside from language barriers, Baidu has its regulations for setup. You need a business registration certificate to open a business account on Baidu. Besides that, you also need to provide the following things
· Screenshot of one of the company representatives’ passport
· An authorization letter signed by the company representative
· Latest bank statement
· Photos of the entrance with the company’s logo and name
A local Chinese digital marketing agency is more likely to be aware of the updated rules and regulations related to registering your business entity on Chinese digital marketing platforms. Their assistance will not only cut the time but also make the registration process easy for you.
Chinese digital marketing platforms are diverse, segmented, and highly complex. For example, Tier-3 cities in China have registered the highest eCommerce growth in recent years. There are around 32 million buyers in tier-3 cities alone. Knowing such facts is crucial to develop a powerful marketing strategy to reach your target audience. It is more likely a leading China digital marketing agency knows all important facts crucial for a successful marketing strategy. So when do you plan to hire a China digital marketing agency?
How a Digital eCommerce Agency Works?
Taking your brand international is something almost all companies dream of, but there’s a certain level of challenge that comes into play when that international country is China. This is because even though it is the world’s most populous country, they live by their own rules. Their social media platforms are nothing like ours, in fact, they don’t even have Google there! So, when it comes to globalizing your brand and taking things international (in China), you’re going to need to put some extra thought into it.
Chinese Digital eCommerce agency: Is It Necessary?
Well, let’s just put it this way: if you are interested to tap into the Chinese marketplace with your eCommerce business but have had no prior experience doing so, it is not going to be easy. The best thing to do is hire some external help, aka, China’s digital eCommerce agencies, and take it from there.
Why they’re necessary, you ask? Well, these agencies specialize in helping companies make their way into China successfully. Despite the kind of company you are and the business you run, they are trained to tailor customized packages that tend to your needs in order to make it an effective effort in the Chinese market. Your best shot is finding a company that has experience dipping their toes in various fields (and not necessarily limited to eCommerce). Then again, agencies that have multiple success stories of helping companies successfully launch their eCommerce websites in the Chinese market might also be a good shot. The choice is yours.
But in this article, we will talk about what China’s digital eCommerce agencies do to make it work, and how they operate so you know what you’re getting into.
Designing an eCommerce Strategy from Scratch
Even though you have an effective eCommerce strategy in place that worked wonders in other countries, you may have to make several changes, and in worse cases, start from scratch. But the good news is that you’re not alone, and even better, you won’t have to move a muscle. The hired China eCommerce agency has got your back. They focus on creating a unique strategy that helps you seamlessly enter the marketplace: this is done by researching the existing competition in the market, collecting consumer insights, and creating multi-channel strategies. After all this thorough planning, you will have a good eCommerce strategy before you tap into the market.
Setting Up Stores & Working On Their Operation
Setting up stores might be your forte but remember: everything needs some extra thought in China. Even with store setups, you need to consider what kind of store design would appeal best to the typical Chinese consumer. After discussing store design and development, they would also take care of online store operations, potential creative promotions, and much more. We won’t get into the technicalities of it all, but one thing’s for sure: it’ll be a load off your mind. Additionally, they will take care of customer service, which has a huge impact on China.
Localization: Everything China!
Then, of course, comes the daunting, scary cross-border problems one would have to face while shifting their business to China. This is inclusive of the cross border payment gateways, taxations, and other policies, most of which would take a while for you to get accustomed to. Hiring a Chinese digital eCommerce agency to do this for you would make life so much easier. And of course, then there’s localizing your website itself: remember, Chinese customers, do not want to see English websites. In fact, they will immediately exit if they don’t see Chinese: this will also be handled by the hired agency.
Pull Out All The Stops: eCommerce Marketing Techniques
After all, the technical requirements of an eCommerce business have been taken care of, that’s when the digital eCommerce agency gets to work: the marketing side of it. We all know the importance of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) in today’s digital world. In China, consumers are very dependent on their mobile phones and a lot of their daily decisions are influenced by what they see on their phones. The agencies, therefore, leverage social media platforms by using social media marketing to reach out to customers. Most Chinese eCommerce agencies also make use of Key Opinion Leaders (KOLs) which has a very high success rate in China.
Advertising Agencies – What to Look for When Hiring an Advertising Agency
With your own business or brand, you know your own business from the inside and out, but if you are small, you could have trouble finding a way to effectively connect with customers through a creative marketing campaign. You may not have the time to do proper research, or the resources to hire your own marketing team; and even if you do, they may not be able to handle every medium you want to target your advertising. That’s where advertising agencies Los Angeles come in.
Advertising agencies in Los Angeles give you the resources you need to make sure your next marketing campaign is a huge hit. However, what should you be looking for in an advertising agency to ensure that they mesh well with your business or brand, and that they will be able to create that stunning marketing campaign that will boost your business to the next level?
The Services the Agencies Offer
Discovering the right advertising agencies in Los Angeles for your business begins with knowing what kind of services you are expecting from them. What your business needs in terms of an advertising agency can change depending on the size of your company, whether or not you have an in-house advertising team, or even what kind of industry you are in. Some advertising agencies are great at giving you a new image through rebranding, bringing in a new segment of customers you need to boost your business. If you are a brand new company, then your marketing team is likely very small, or non-existent, so you are going to need to find an advertising agency that can cover a majority of the parts of a marketing campaign effectively. You’ll also need to consider, before hiring an advertising agency, whether or not you need a full scale marketing campaign, or just an agency to target a specific type (social media, google search ads, video ads, etc.) A majority of advertising agencies in Los Angeles know how to do a bit of everything, but sometimes they focus on specific aspects of marketing campaigns; you need to know what services you require of them to be able to start narrowing down your choices.
Finding an Agency with Similar Interests and Atmosphere
There are a lot of different kinds of businesses out there, and each has their own interests and atmospheres. You may want your advertising to make a statement, or maybe not, but the advertising agencies in Los Angeles you want to work with are going to need to be able to work well with your business to understand what your goals are as a company. To be most effective, an advertising agency should be asking you specific questions about your business practices, the atmosphere you like to project for your employees, and the kind of image you want to project to your customers.
Understanding everything about your business gives advertising agencies in Los Angeles the best chance of crafting a marketing campaign that projects your business in the best way possible. Always take serious consideration of an advertising agency that goes out of its way to understand you and your business.
Examples of Previous Marketing Campaigns
Examples of previous work on marketing campaigns done by advertising agencies in Los Angeles give you a glimpse into what they are capable of, and their style. Any advertising agency worth serious consideration will give you several examples of work they have done in the past for former or current clients, and they may even give you examples of the kind of return on investment (ROI) they were able to obtain through their creative, eye-catching marketing campaigns. If they have done work in your industry before, even better.
Reasonable Cost
Cost is something that is a large consideration when it comes to marketing; you want a positive ROI, otherwise the marketing campaign would be considered a failure. You don’t necessarily want to go with the advertising agencies in Los Angeles that quote you the lowest cost, but you may not get enough ROI out of the most expensive ones, either. Weigh the pros and cons of what they offer, and the previous work they have done with their quoted prices, and choose what you are most comfortable with.
Communication that is Clear and Timely
The success of marketing campaigns requires clear communication with advertising agencies in Los Angeles. There are advertising agencies of every size, from small, single teams to huge, international corporations; you need to find an advertising agency that will not marginalize your company. Being able to get clear lines of communications sorted out from the beginning, and have timely responses from the advertising agency, can ensure a positive working relationship that flourishes. Being able to choose the right advertising agencies in Los Angeles for your business can be time consuming, but it is well worth it when you find the right agency that crafts the marketing campaign that rockets your company to the top.
Why Social Media Marketing is The Heart of Digital Marketing?
According to Statista, China has the largest online community in the world and the Chinese Internet population stood at 840 million last year. Also, China has the biggest social media market and social media sites like WeChat and Weibo attract millions of users every day.
A good digital marketing strategy is important to reach Chinese consumers and it cannot be complete without social media advertising in China. Below are several reasons why.
To Create Brand Awareness
Creating a social media profile of your brand on popular social media platforms like Weibo and WeChat is the first step towards success. WeChat is the biggest social media platform in China with more than a billion monthly active users. Given the fact that WeChat’s user base is heavily concentrated in China, the presence of your brand on WeChat would result in good brand exposure and bring your brand closer to the Chinese audience.
Chinese consumers don’t just buy online; they also value the shopping experiences that come with it. In simple words, Chinese consumers will look for reviews and recommendations on social media platforms before making purchases.
WeChat also offers a store add-on that can be integrated with your official WeChat account and use it to showcase your products and services. This is a great way to engage customers and draw their attention.
Cost-Effectiveness
Marketing costs on Chinese social media platforms are comparatively lower than other platforms. The paid advertising costs on the Baidu search engine range from $1 per click to $20 per click for competitive niches. Also, you need to deposit a minimum initial ad credit deposit of $2000 to kick-start your paid ad campaign on Baidu.
On the other hand, the marketing costs on WeChat and Weibo are comparatively lower and might provide you a higher return on your investment. A WeChat paid KOL campaign can cost $49.86 per 1000 reads while a Weibo paid KOL campaign would cost around $11.09 per 1000 impressions.
Create Brand Loyalty
Your online presence would bring back customers and generate revenue but businesses want more than that. There is no doubt WeChat and Weibo would provide brand exposure and bring in customers. Besides that, WeChat and Weibo can also help you create brand loyalty that will ensure repeat customers.
WeChat offers several tools to improve customer communication that is the first step towards building brand loyalty. Businesses can post useful topics for customers that will help customers know more about your business and help build trust. WeChat also allows businesses to set up a third-party evaluation for its products that allows consumers to evaluate the product and share their feeling with other customers using the same brand.
Improve Customer Satisfaction
Brand loyalty and customer satisfaction go hand in hand. You cannot build brand loyalty without achieving a high level of customer satisfaction. Chinese consumers see social media platforms as direct channels of communication with businesses. For example, Chinese consumers can get personal replies to their queries and comment from the brands they follow.
Chinese consumers appreciate the fact that brands value them and took time to reply which is perceived in a positive light. The use of Social media platforms like WeChat and Weibo is not limited to product launch platforms but brands can use these platforms to create a voice for their company and listen to customer voice which improves customer satisfaction.
Understanding Market
Understanding the market is crucial for any brand to succeed. Social media platforms like WeChat allow consumers to do everything. According to a survey, Chinese netizens spend around 3 hours every day on social media apps. WeChat offers much functionality that pushes the customer relationship to the maximum.
WeChat offers many data gathering tools that help understand the market and customer preferences in a better way. For example, WeChat CRM can collect data for each interaction with a brand that can be used to understand the market and consumer trends. Digital marketing is all about communication and social media platforms are the best communication platforms available for businesses. This is the primary reason why social media marketing is considered the heart of digital marketing. And without doing social media advertising in China, you cannot reap the benefits. So what are you waiting for?
Why You Should Use Baidu PPC for Digital Marketing?
Marketing your business well is crucial for making your brand a household name in China. And that is why you need to harness the power of digital marketing to reach the million-plus internet users in the country. One of the best ways of doing this is by using search engine platforms like Baidu. With its extensive user base, Baidu is China’s most influential search engine. So much so that not being on Baidu is almost akin to not having an online presence on the Chinese internet.
Let’s look at some of the reasons why you should be using China PPC for digital marketing:
It will help you to increase your online visibility
Baidu processes an extensive amount of search queries from over 60 million Chinese users every single day. So, if you use the right keywords, write attention-getting advertising copy, and put up attractive-looking advertisements on the platform, you stand a very good chance of being noticed by an incredible number of people. Quite a few of them might click on your advertisements, leading to an upswing in the web traffic to your site. With a heightened online visibility, you may be able to get more conversions and see a definite boost in business.
It will help with segmented and targeted marketing
Even though millions of Chinese use the Baidu search engine, they may not all necessarily need or be interested in your products and services. So, the one size fits all marketing tactics that target everyone aren’t going to get you the desired ROI. You will do better to research the market for potential customers that might actually buy and use your products and services. To find these, you will need to segment people by their ages, genders, locations, professions, incomes, interests, spending habits, and other parameters.
Once you’ve done this, you can create specific advertising campaigns to target these various segments. That way, you will be more likely to get their attention, and there will be more of a chance that they will buy your products and services and, in the long run, transform into loyal customers.
It can help you save on advertising expenses
If you have invested in search engine advertising abroad, you probably know that it can be quite expensive. On Baidu, on the other hand, the rates are more reasonable, and you will also get more traffic. Chinese internet users have not yet succumbed to the advertising fatigue that is common with foreign users. They are less likely to ignore or overlook your advertisements, especially if you make them enticing enough.
They will click on them, and if they find your products and services useful, necessary, or appealing, they will buy them and even tell other people about their purchase. Such word-of-mouth advertising will prove to be an added benefit for your business and bring you many new customers.
It allows you to advertise in English
Baidu announced that it was launching Baidu Tuiguang, the English language version of its Baidu PPC management platform. The company wanted to make it more convenient for foreign businesses to market their brands and establish themselves in China. While a growing number of Chinese users are fluent in English, many prefer their language when searching for things on Baidu. However, they won’t be averse to checking out English advertisements if these kindle their interest. That is fortuitous for foreign companies that want to advertise on Baidu and don’t know Chinese and don’t have the resources for language translation services.
It is important to note that you will need to provide a legitimate business certificate and get official permission from the Chinese government to set up a Baidu PPC account. It can be a long process, and you may find it more convenient to hire a reputable and digital marketing agency to handle it for you. They can also set up and manage the account for you. It will especially work out to your advantage if you are planning to carry out your advertising campaigns in Chinese. For marketing success, you will need to hire a local or China-focused company that is fluent in the language, understands the cultural nuances, and is up-to-date on popular social trends and influencers.
How a Digital Marketing Agency Help to Boost Your Business Strength?
China is a great place for you to start your business venture. There is an ever-growing consumption rate and the mere population becomes your large target audience. However, there is a lot that you may not be aware of when it comes to how you can reach them.
Since the success of your business depends on the consumption of these customers, you need someone who can point you in the right direction. This is where China digital marketing agency (https://adstochina.westwin.com/ china-digital-marketing-agency) comes into play.
The following article stresses on the main ideas behind their workforce and how they make a difference:
The following article stresses on the main ideas behind their workforce and how they make a difference:
Strategy Consulting
Digital marketing teams such as China digital marketing agency help you understand your market better through extensive research, study target consumer behavior and helping you come up with brand localization techniques and the best most effective brand entrance.
Search Engine
The Chinese do not follow in the footsteps of the rest of the world with regard to search engines. Therefore, it is necessary to crack into the search engines that are popular with the Chinese population in order to stay visible and accessible. This is where the digital marketing agency comes into play. With in-depth knowledge of the most used search engines in China, they will help you crack your way into the frame of vision, virtually speaking. They help you get access to Baidu, the top used Search Engine in China, 360, the second most popular search engine and Sogou—the only search engine that connects with WeChat!
Social Media Marketing
When you have such a sea of possible clientele, you need to make sure you reach as much as them as you possibly can! And what better way to do so than to spread through social media? You will rarely find someone who is not active on social media. China digital marketing agency makes your story known and advertises your products through various prevalent social media platforms like WeChat, Weibo and by using social influencers. After all, studies show people are more likely to buy a product that has been endorsed by someone they value the opinions of—be it a close friend or family member, or a well-known social figure they admire.
Target your audience & reach out to them
While it is important to reach out to as many potential customers as you can, you also want to ensure you do not become a menace to someone who has no use of the product you are selling. China digital marketing agency takes over the task of collecting data specific to the age, sex, demographics of the target audience and reaching out to them specifically. This will help you save your resources for the customers you actually want to attract while saving you from becoming a spam advertiser. For example, an advertisement for a new special feature of a sanitary napkin will instantly catch the eye of girls and women mainly between the ages of 12-40 whereas women above that age and men do not see the need for this product. Targeting your attention to the former crowd will yield better profit.
With the use of video ads, In-feed ads and banners with links to your website, you can help spread your product out into the sea of potential consumers!
Which brings us to one of the most important factors to consider in order to have a thriving business-
Your Website
When a possible client sees your well-made advertisement and wants to know more about the product, the information should be readily available to them. The competition is on a constant rise nowadays, so it is important to have every edge possible to stay relevant. China digital marketing agency makes sure you have an attractive webpage full of facts and easy to workaround.
With today’s global marketing booming the way it is, you need to be able to tend to the specific needs of the demographic. Factors such as language, products, and even colors, that may seem trivial can be the difference between profiting from or losing your business. With the help of a digital agency, you will be working with professionals skilled in the clientele you are hoping to acquire and thereby, make an impression, both in China and overseas! Hopefully, this article has helped you see how trivial it is to have a digital marketing agency on your team if you want your business to succeed!
Why Would You Want an Ad Agency that Specializes in Financial Services?
Financial services have not traditionally been part of the exciting advertising world. Many times, larger institutions are happy to let their name speak for themselves, or they use campaigns that are fairly restrained. But as the world changes so must the ways that financial service providers advertise. To help them do that, ad agencies specializing in financial services have begun to pop up. Here are just a few reasons why companies are turning to these specialized agencies for their advertising campaigns, and why they are seeing results.
1. Get People Excited
The sad truth is that financial industries and institutions don’t generally excite people in the way that a new kind of product or service can. Many of the ways that financial services help people can come across as dry and complex, often because they are.
Ad agencies specializing in financial services understand that excitement isn’t simply part of advertising in general, but it is a large part of financial services as well. After all, what is more exciting than finally making that large purchase after diligent saving and investing? Or being able to send your kids to college? This is what makes financial services exciting and the right ad agency can make that happen.
2. Know that Complex Ideas can Be Explained
Financial services aren’t just sometimes dry, they can often be extremely complex. The advertising regulations can also oftentimes feel restrictive in what you can and cannot say. When financial companies choose ad agencies specializing in financial services, they often get work that is sensitive to these complexities and regulations. If they go with an agency that doesn’t understand the industry, however, they can often bring in work that misses the mark. Specialized agencies are masters at distilling complex ideas down and generating excitement, all with an understanding for the industry and its complex web of rules and regulations.
3. Set Yourself Apart
The truth is that financial services is changing and at a spectacular pace. What worked 10 or fifteen years ago no longer applies and the demands of customers are increasingly complex. This means that companies that are different can quickly set themselves apart. The right partnership with ad agencies specializing in financial services can help companies tell potential customers about what makes them unique.
With the right campaign, you can truly communicate how cutting edge and unique your business is, and get people excited about working with you or becoming a client. All it takes is the right agency to help you spread your message in a unique advertising campaign. If you are an institution or company that offers financial services, then you will need ad agencies specializing in financial services to help you reach the next level of success. Without the right agency behind you, one that understands the need for clarity and excitement, your business could get lost in all of the news. The truth is that many financial companies are relying on ad agencies specializing in financial services for an important reason: these agencies get results.
